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中國國有飯店的轉(zhuǎn)型與變革研究

中國國有飯店的轉(zhuǎn)型與變革研究

定  價:53 元

        

  • 作者:戴斌著;王向?qū)幙傊髯g;束菊萍,徐明宇,擺志靖譯
  • 出版時間:2011/7/1
  • ISBN:9787563721726
  • 出 版 社:旅游教育出版社
  • 中圖法分類:F719.2 
  • 頁碼:397
  • 紙張:膠版紙
  • 版次:1
  • 開本:16K
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《中國國有飯店的轉(zhuǎn)型與變革研究(英文版)》In?1979?China?started?the?policy?of?reform?and?opening-up.?During?thesethirty?years?of?development,?the?tourism?industry?has?gained?valuable?experiences?in?all?phases?of?modernization,?industrialization?and?marketization.However,?in?the?early?years,?the?real?focus?of?the?policy?was?to?earn?hard?currency?from?the?inbound?tourists.?Today?a?new?strategy?has?been?initiated?to?develop?the?three?main?tourist?marketsinbound,?outbound?and?do?mesticmarkets.?In?the?early?stages,?the?tourism?management?organizations?integrated?the?needs?of?both?the?government?authorities?and?the?private?entrepreneurs.The?current?situation?is?that?tourism?associations?and?commercial?enterprisescooperate?under?the?supervision?of?the?government?authorities.?In?the?earlyyears,?the?tourism?operations?were?labor?intensive?with?management?mainlybased?on?experience.
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