定 價(jià):26 元
叢書(shū)名:專業(yè)外語(yǔ)教材系列
- 作者:孟健,張李義 著
- 出版時(shí)間:2008/8/1
- ISBN:9787307064966
- 出 版 社:武漢大學(xué)出版社
- 中圖法分類:H31
- 頁(yè)碼:285
- 紙張:膠版紙
- 版次:1
- 開(kāi)本:16K
《電子商務(wù)專業(yè)英語(yǔ)》旨在提高電子商務(wù)專業(yè)人士的專業(yè)英語(yǔ)水平,由淺入深地精選了二十四篇英文原版專業(yè)文章,基本涵蓋了電子商務(wù)專業(yè)的主要知識(shí)點(diǎn)。包括電子商務(wù)的基本概念、電子營(yíng)銷、企業(yè)電子商務(wù)、電子支付、電子商務(wù)安全、電子商務(wù)立法、移動(dòng)電子商務(wù)等主要知識(shí)點(diǎn)。這些文章,難易適中、專業(yè)性強(qiáng),每篇課文都配有注釋、詞語(yǔ)解釋、關(guān)鍵專業(yè)術(shù)語(yǔ)以及問(wèn)答習(xí)題,以幫助讀者理解課文,拓展專業(yè)知識(shí)視野,提高專業(yè)英語(yǔ)水平。
《電子商務(wù)專業(yè)英語(yǔ)》既可以作為高等院校電子商務(wù)專業(yè)的英語(yǔ)教材,也可以作為電子商務(wù)培訓(xùn)教材以及專業(yè)人士的專業(yè)英語(yǔ)自學(xué)讀物。
隨著計(jì)算機(jī)技術(shù)、通信技術(shù)、網(wǎng)絡(luò)技術(shù)以及經(jīng)濟(jì)全球化的迅速發(fā)展,電子商務(wù)已經(jīng)成為人們從事商務(wù)活動(dòng)的主要手段,也日益成為世界各國(guó)經(jīng)濟(jì)發(fā)展的競(jìng)爭(zhēng)焦點(diǎn)。在我國(guó),自教育部2000年批準(zhǔn)首批高校試開(kāi)電子商務(wù)專業(yè)以來(lái),電子商務(wù)專業(yè)已經(jīng)成為我國(guó)高等教育專業(yè)建設(shè)中發(fā)展最為迅速的專業(yè)之一。電子商務(wù)是一個(gè)新興學(xué)科,涵蓋的知識(shí)十分豐富而且發(fā)展非常迅速;同時(shí),歐美國(guó)家在電子商務(wù)領(lǐng)域起步較早,比較領(lǐng)先,他們先進(jìn)的理論、技術(shù)和實(shí)踐都值得我們借鑒和學(xué)習(xí)。因此,電子商務(wù)專業(yè)人才的專業(yè)英語(yǔ)水平對(duì)其專業(yè)發(fā)展至關(guān)重要。
本書(shū)精選了一些英文原版專業(yè)文章,基本涵蓋了電子商務(wù)專業(yè)的主要知識(shí)點(diǎn),具有實(shí)用性和前瞻性。這些文章難易度適中,語(yǔ)言流暢,并具有較強(qiáng)的專業(yè)性,每篇文章后都配有注釋和練習(xí),十分適合作為高等院校電子商務(wù)專業(yè)英語(yǔ)教材。希望通過(guò)本書(shū)的學(xué)習(xí),電子商務(wù)專業(yè)人士不僅可以加深對(duì)電子商務(wù)專業(yè)知識(shí)的了解,同時(shí)可以提高專業(yè)英語(yǔ)水平。
本書(shū)由孟健老師編撰,張李義老師給予了大量的指導(dǎo)和幫助。同時(shí),作者還要感謝武漢大學(xué)出版社外語(yǔ)圖書(shū)事業(yè)部的王春閣編審和葉玲利編輯的辛勤工作。本書(shū)如有不足之處,還請(qǐng)各位師生和讀者不吝賜教。
Unit 1 What Is Electronic Commerce
Unit 2 How E-Commerce Works
Unit 3 Infrastructure for Electronic Commerce
Unit 4 From Traditional to Internet-Based EDI
Unit 5 How to Create an E-Commerce Web Site
Unit 6 E-Marketing
Unit 7 E-Business Models
Unit 8 The Story of Amazon com
Unit 9 Enterprise E-Business Success
Unit I0 E-Business on Demand:A Developers Roadmap
Unit II E-Business Globalization
Unit 12 Online Payments
Unit 13 RFID Technology and Its Applications
Unit 14 Supply Chain Management
Unit 15 Enterprise Resource Planning
Unit 16 Stop Losing Customers on the Web
Unit 17 Public-Key Cryptography
Unit 18 Introduction to Secure Socket Layer
Unit 19 Secure Electronic Transaction
Unit 20 Legal Issues of E-Commerce
Unit 21 Toward a Wireless World
Unit 22 Wireless Technology and M-Business
Unit 23 NTT DoCoMo: I-Mode Portal
Unit 24 The Future of Wireless Banking
Appendix 1 Resume & Letter Writing
Appendix 2 Cover Letter Writing
Bibliography
In product-tracking,RFID technology is growing,and includes the trackingof manufactured inventory,books from~~braries and bookstores,buddingaccess and airline baggage.The automotive industry recently started usingRFID in car keys as theft protection.
About 7 million containers enter US ports each year,which amounts toan estimated 21,000 per day.Yet,we have only enough manpower to inspect2 percent of them.Those odds leave US with a huge risk of an unwantedbreach in Our expansive supply chain without detection.
In just one industry alone,the pharmaceutical industry,manufacturersneed a method for tracking all raw materials,work in process,and finishedinventory throughout their entire supply chain to insure the purity of theirdrugs.
Imagine a system in your manufacturing plant whereby every product inthe supply chain has a unique identification number,and those products canbe tracked automatically with no human intervention for counting,trackingor scanning.
Your company could achieve higher volume tracking through the supplychain,at a lower cost,while the system provides information back to you inreal.time.
Radio frequency identification,or RFID,may be that method fortracking goods from their source to their ultimate destination.