定 價(jià)：30 元
叢書名：21世紀(jì)應(yīng)用型本科商務(wù)英語系列規(guī)劃教材
- 作者：杜春雷，蔣欣 主編
- 出版時(shí)間：2014/6/1
- ISBN：9787564149017
- 出 版 社：東南大學(xué)出版社
- 中圖法分類：F7
- 頁碼：199
- 紙張：膠版紙
- 版次：1
- 開本：16開
《實(shí)用商務(wù)英語函電(附光盤)》按照商務(wù)活動(dòng)的全流程，以針織服裝為主題商品，按照國際貿(mào)易進(jìn)出口流程的主要環(huán)節(jié)和內(nèi)容逐一呈現(xiàn)相關(guān)知識(shí)和例函。本書每章分三課，環(huán)環(huán)遞進(jìn)，業(yè)務(wù)步驟清晰，既詳介了商務(wù)信函的特點(diǎn)、主要構(gòu)成、基本格式和寫作原則，又輔之以注釋和練習(xí)，幫助學(xué)習(xí)者加深理解和鞏固所學(xué)內(nèi)容。本書附有課件，內(nèi)容以教材為基礎(chǔ)，并有所補(bǔ)充和拓展，方便教學(xué)與自學(xué)。
本書適用于商務(wù)英語、國際商務(wù)、外經(jīng)貿(mào)、涉外文秘等專業(yè)的本、�？茖W(xué)生，也可作為對(duì)該門課程有興趣的其他專業(yè)的輔修教材及從事商務(wù)的人員的自學(xué)材料。
Unit 1 Basic Knowledge of Business Letter Writing Lesson 1 An Introduction to Business Letter Writing Lesson 2 Layout of a Business Letter Le Unit 1 Basic Knowledge of Business Letter Writing Lesson 1 An Introduction to Business Letter Writing Lesson 2 Layout of a Business Letter Lesson 3 Writing Principles of a Business LetterUnit 2 Establishing Business Relations Lesson 1 Company Profile Lesson 2 Self-introduction by Exporter Lesson 3 (1) Importer Writes to Exporter (2) Reply to the Above Writing Practice Useful SentencesUnit 3 Enquiries and Replies Lesson 1 (1) General Enquiry (2) Reply to the Above Lesson 2 (1) Order Enquiry (2) Reply to the Above Lesson 3 (1) Status Enquiry (2) Reply to the Above Writing Practice Useful SentencesUnit 4 Offers and Counter-offers Lesson 1 (1) A Quotation (2) Reply to the Above Lesson2 (1) AFirmOffer (2) The Counter-offer (3) Reply to the Above Lesson 3 (1) A Non-firm Offer (2) The Counter-offer (3) The Counter-counter Offer Writing Practice Useful SentencesUnit 5 Orders, Acceptances and Rejections Lesson 1 Sample Letters for Orders Lesson 2 Acceptance and Partial Acceptance of Orders Lesson 3 Rejection of Orders Writing Practice Useful SentencesUnit 6 Contract Signing Lesson 1 Sending a Sales Confirmation Lesson 2 Sales Confirmation Lesson 3 Counter Signature Letter Writing Practice Useful SentencesUnit 7 Payment Lesson 1 (1) Urging Establishment of the L/C (2) Reply to the Above Lesson 2 (1) Amendment to an L/C (2) Reply to the Above Lesson 3 Asking for Extension of an L/C Writing Practice Useful SentencesUnit 8 Packing Lesson 1 Inner Packing Lesson 2 Outer Packing Lesson 3 (1) Amending Packing Requirements and Marking (2) Reply to the Above Writing Practice Useful SentencesUnit 9 Shipment Lesson 1 (1) Shipping Instructions (2) Reply to the Above Lesson 2 (1) Urging for Prompt Shipment (2) Reply to the Above Lesson 3 Shipping Advice Writing Practice Useful SentencesUnit 10 Insurance Lesson 1 (1) Buyer Asking Seller to Cover Insurance (2) Reply to the Above Lesson 2 (1) To Insure the Goods with an Insurance Company (2) Reply from the Insurance Company Lesson 3 (1) Asking the Seller to Arrange Shipment and Excessive Insurance (2) Reply to the Above Writing Practice Useful SentencesUnit 11 Complaints, Claims and Settlements Lesson 1 (1) Complaint of Wrong Goods Delivered (2) Reply--Complaint Accepted Lesson 2 (1) Claim for Improper Packing (2) Reply--Suggesting a Claim to the Shipping Company Lesson 3 Claim for Inferior Quality Writing Practice Useful SentencesUnit 12 Agency Lesson 1 Importer Asking for Sole Agency Lesson 2 Entrusting a Customer with Sole Agency Lesson 3 Sole Agency Agreement Writing Practice Useful SentencesAppendix Main Shipping Documents
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