Unit 1 Starting a Business（創(chuàng)辦企業(yè)） 
Text How to Launch a Business Abroad 
Supplementary Reading Methods ofPerformance Evaluation 
Unit 2 InternationaITrade（國際貿(mào)易） 
Text The Advantages of lntemational Trade 
Supplementary Reading Barriers to International Trade 
Unit 3 InternationaIFinance（國際金融） 
Text The Stock Market 
Supplementary Reading International Monetary Fund 
Unit 4 Business Organizations&Investment（商業(yè)組織與投資） 
Text The Benefits of Foreign Direct Investment to Host Countries 
Supplementary Reading World Bank 
Unit 5 Marketing&Insurance(營銷與保險） 
Text E—Insurance for the DigitaIAge 
Supplementary Reading The Five Ws of Marketing 
Unit 6 Corporate Culture（企業(yè)文化） 
Text What is Corporate Culture？ 
Supplementary Reading Creating a Culture oflnnovation 
Unit 7 Management（管理） 
Text ManagementDefined 
Supplementary Reading The Combination of Diversified Cultures 
Unit 8 Trade Fairs（展銷會） 
Text Guangzhou Trade Fair 
Supplementary Reading China Upgrades Urumqi Trade Fair， Eyes Broader Eurasia Prosperity 
Unit 9 Economic Crisis（經(jīng)濟(jì)危機(jī)） 
Text The Great Depression 
Supplementary Reading 10 Ways to Manage Your Money in Economic Crisis 
Unit 10 WTO&China（世界貿(mào)易組織與中國） 
Text A Closer Look at the WTO 
Supplementary Reading WTO Spirit： a Win—Win for All 
Unit 11 Advertising （廣告） 
Text Advertising Strategy 
Supplementary reading 10 Differences between Advertising and Public Relations 
Unit 12 Human Resources Management（人力資源管理） 
Text The Tech Effect on Human Resources 
Supplementary Reading Risk Management and Human Resources Team Up to Cut Absence Costs 
Unit 13 Contract and Contract Law（合同與合同法） 
Text Contractual Formation 
Supplementary Reading Origins of Contract law 
Unit 14 Securities and Securities Law（證券與證券法） 
Text Securities Regulation in the United States 
Supplementary Reading Sarbanes—Oxley Act 
Unit 15 Commerce and Commercial Law（商業(yè)和商業(yè)法） 
Text Commercial law 
Supplementary Reading Basic Categories ofProperty 
Key to the Exercises 
References