本書討論國際商務活動中涉及到的各種文化交往中需要注意的問題。涉及對于時間、禮物、合同、如何人際交往等實際問題，案例豐富，觀點新穎，具有啟發(fā)性。本書按照字母順序，討論在國際商務活動涉及的跨文化交際過程中可能遇到的各種話題，包括從Achievements, Adevertising到Women n Business and the Profession等82個主題。本書原來以Social Kissing,Gifts and Bribes（社交場合的吻禮、送禮以及賄賂）為名由英國Pen Press出版�，F(xiàn)由作者授權，作為“全國英語專業(yè)博雅系列教材”中跨文化交際常識課程的教材予以出版。
本書以簡潔風趣的語言討論國際商務活動中遇到的跨文化交際困境，既適合做語言學習的材料，也適用做跨文化交際教學的教材
Frederick Marsh is a well-known and experienced figure in industry, commerce and management consuhancy. He has travelled extensively throughout the globe, visiting more than 90 countries. He founded his consuhancy company in 1975 and undertook management consuhancy and market research projects worldwide. His clients included many European companies and trans-national corporations, chambers of commerce, universities and management colleges, in particular the United Nations Geneva-based agency ITC-UNCTAD/WTO and the Trade Development Institute of the Helsinki School of Economics. He was a keynote speaker at many marketing seminars, which included cross-cuhural presentations, and has written numerous articles on a wide range of topics for over 150 British and international trade publications. He is President of the Royal Aero ClubTrust, a registered charity. He was also the Founder President of Europe Airsports, the federation of all European aero club
AchievementsAdvertisingAesthetics or Appreciation of BeautyAgeAlcoholAnimals, Birds and PetsAppointmentsAttitudesBody Language and Non-Verbal CommunicationBribery and CorruptionBusiness CardsBusiness CorrespondenceBusiness EntertainingBusiness Ideology, Management Style and Decision MakingBusiness MeetingsCars and DrivingCensorshipClass Systems, Caste and Social StructureColour Preferences and PrejudicesComplimentsConversation and CommunicationCourtesyCultureDress Code and EtiquetteEducationEmail, Netiquette and Cyberspace BehaviourErgonomics and Product DesignEthnic StereotypingEtiquette, Customs and ConventionsFlowers and Giving FlowersFood, Drink and Eating LifestyleForms of Address and Use of TitlesGesturesGiving and Receiving GiftsGreeting CardsGreeting, Introductions, Modes of Address and Leave-TakingHours of WorkHuman Physical DifferencesInformation, Operating Instructions and Methods of UseInterpreting and TranslatingIntra-National and Intra-Regional DifferencesJokes and AnecdotesLanguagelaws and Legal SystemsLeisure and Leisure AetivitiesLinks and ConnectionsLosing and Saving FaceMale-Female RelationshipsManners, Conduct and BehaviourMeasuring and Managing TimeMusic and SoundNamesNational and Public Holidays and FestivalsNegotiating and BargainingNumbers, Figures and CountingPerception of SpacePhotography, Video and Other Forms of Visual RecordingsPoliticsProtocol and Conventions Related to Official OccasionsPunctuality, Duration and Terminating a Business VisitReligious BeliefsSense of Humour, Laughter and SmilesSense of TimeSexSigns, Pictorial Representations, Emoticons and Other SymbolsSmokingSocial ContactSocial KissingStatus SymbolsTable Etiquette and EatingTaboos, Superstitions and Non-Religious BeliefsTelephoningThe Family and the In-GroupThe Way of Life, Lifestyle or the Quality of LifeTipping and GratuitiesTrade Fairs and ExhibitionsTravellingUnits of MeasureUsing ProverbsVerbal and Visual PresentationsVisiting Other CountriesWomen in Business and the ProfessionsSummaryAbout the Author
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