序 鴻雁悅讀：公共文化服務的中國創(chuàng)新······································ 1
前 言···························································································· 1
第一章 緒論··················································································· 1
一、高質量發(fā)展與城市閱讀品牌建設················································ 1
二、我國城市閱讀品牌建設現(xiàn)狀······················································ 6
三、城市閱讀品牌的研究現(xiàn)狀························································17
第二章 城市閱讀品牌構建與創(chuàng)新····················································· 23
一、閱讀品牌定位策劃··································································23
二、閱讀品牌標識設計··································································30
三、城市閱讀品牌組織運營····························································37
四、城市閱讀品牌宣傳推廣····························································45
五、城市閱讀品牌持續(xù)發(fā)展····························································52
六、公共圖書館在城市閱讀品牌建設和推廣中的作用··························57
第三章 呼和浩特市鴻雁悅讀計劃··············································· 63
一、鴻雁悅讀計劃的建設背景····················································63
二、鴻雁悅讀計劃的核心理念····················································81
三、鴻雁悅讀計劃的構建運營····················································86
四、鴻雁悅讀計劃的創(chuàng)新經(jīng)驗·················································· 147
五、鴻雁悅讀計劃的未來展望·················································· 173
第四章 鴻雁悅讀計劃系列品牌活動典型案例································· 183
一、鴻雁書房：新時代高品質公共文旅服務空間······························ 183
二、鴻雁大講堂：說古論今弘揚核心價值觀···································· 193
三、鴻雁傳書：讀思寫傳一體化閱讀推廣活動································· 198
四、閱趣小嘎魯：創(chuàng)新少兒閱讀推廣品牌活動····························· 201
五、敕勒川閱讀季：傳統(tǒng)與現(xiàn)代交融的全民閱讀推廣活動·················· 205
六、經(jīng)典朗讀大賽：品讀經(jīng)典 滋養(yǎng)心靈········································· 211
七、公交服務模式：公共閱讀服務可及性新突破························· 214
八、文化扶貧：激發(fā)自信助推鄉(xiāng)村振興·········································· 217
九、青城記憶：述往思來培育文化自信······································ 221
第五章 城市閱讀品牌的發(fā)展趨勢···················································· 225
一、政府主導社會化發(fā)展的多元建設格局······································· 225
二、線上線下融合互動的靈活服務體系·········································· 230
三、文旅融合將成為創(chuàng)新著力點··················································· 234
四、未來將面臨的挑戰(zhàn)與發(fā)展困境················································ 239
附 錄························································································· 242
附錄一 鴻雁悅讀計劃入選中共中央組織部《貫徹落實習近平新時
代中國特色社會主義思想、在改革發(fā)展穩(wěn)定中攻堅克難案例》···· 242
附錄二 關于印發(fā)《內蒙古自治區(qū)鴻雁圖書悅讀三年行動計劃
（20182020 年）》的通知··············································· 251
附錄三 關于印發(fā)《關于進一步扎實推進鴻雁悅讀計劃的實施意
見》的通知··································································· 262
附錄四 鴻雁悅讀體系建設與服務規(guī)范······································ 269
附錄五 鴻雁悅讀項目宣傳片腳本············································ 278
附錄六 鴻雁悅讀計劃國際圖書館界獎項申報文本······················ 282
附錄七 鴻雁悅讀計劃相關媒體報道列表··································· 299
后 記························································································· 314
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