CONTENT Unit 1 Service 1 PARTⅠTEXT 1 Text A What Are Services? 1 Text B Service Level Agreement: Consequences for Non-performance 6 PART Ⅱ DIALOGUE 9 Dialogue 1 Applying for a Visa 9 Dialogue 2 Booking Tickets 11 PART III GOOD TO KNOW：Transportation Terms 13 PART IV EXERCISES 13 Unit 2 Tourism 18 PART Ⅰ TEXT 18 Text A Defining Tourism 18 Text B Tourism, Good or Bad 22 PART Ⅱ DIALOGUE 26 Dialogue 1 Changing Foreign Currency 26 Dialogue 2 Taking a Taxi 27 PART III GOOD TO KNOW：At the Airport 28 PART IV EXERCISES 29 Activity 1：New Headline 34 Unit 3 Hospitality Industry 36 PART Ⅰ TEXT 36 Text A You Are What You Eat 36 Text B Hostel 40 PART Ⅱ DIALOGUE 45 Dialogue 1 At the Information Desk 45 Dialogue 2 Security Check 46 PART III GOOD TO KNOW：In the Restaurant 48 PART IV EXERCISES 49 Unit 4 Tourism Attraction 54 PART Ⅰ TEXT 54 Text A Touring round Banff 54 Text B Tourism Attraction 60 PART Ⅱ DIALOGUE 63 Dialogue 1 Going Through Security 63 Dialogue 2 Announcements at the Gate 64 PART III GOOD TO KNOW：The Types of Luggage 65 PART IV EXERCISES 65 Activity 2：Incoming Tourists’ Overall Impression on China 69 Unit 5 Tourist Product 72 PART Ⅰ TEXT 72 Text A The Silk Road, from Xi’an to Kashgar 72 Text B Banpo Museum 79 PART Ⅱ DIALOGUE 82 Dialogue 1 On the Plane: Captain’s Announcement 82 Dialogue 2 On the Plane: Having Meal 83 PART III GOOD TO KNOW：Maintenance and Safety 84 PART IV EXERCISES 85 Unit 6 Tourism Marketing 91 PART Ⅰ TEXT 91 Text A Tourism Marketing 91 Text B Accor Launches Backpacker Brand 93 PART Ⅱ DIALOGUE 95 Dialogue 1 Immigration Formalities 95 Dialogue 2 Luggage Claiming 97 PART III GOOD TO KNOW：Housekeeping 98 PART IV EXERCISES 98 Activity 3：Huizhou Trilogy 105 Unit 7 Communication 106 PART I TEXT 106 Text A Developing Interpersonal Skills 106 Text B The Concept of “Face” in Chinese-American Interaction 111 PART Ⅱ DIALOGUE 115 Dialogue 1 Customs Clearance 115 Dialogue 2 Reserving a Room 116 PART III GOOD TO KNOW：Chinese Traditional Items 118 PART IV EXERCISES 118 Unit 8 Special Interest Tours 123 PARTⅠ TEXT 123 Text A Virtual Tourism 123 Text B Adventure Tours in Antarctica 127 PART Ⅱ DIALOGUE 131 Dialogue 1 Arranging the Luggage 131 Dialogue 2 Tidying the Room 132 PART III GOOD TO KNOW：Cashier’s Terms 133 PART Ⅴ EXERCISES 134 Activity 4：Freedom Trail 138 Unit 9 Sports and Outdoor Activities 139 PART ⅠTEXT 139 Text A Backpacking 139 Text B Sport Tourism 145 PART Ⅱ DIALOGUE 149 Dialogue 1 Room Service 149 Dialogue 2 About the Use of Safe-Deposit Box 150 PART III GOOD TO KNOW：Chinese Art 152 PART IV EXERCISES 152 Unit 10 Leisure and Recreation 158 PART ⅠTEXT 158 Text A Elephant Tourism in Laos 158 Text B Cruise 162 PART Ⅱ DIALOGUE 166 Dialogue 1 Additional Bed 166 Dialogue 2 Laundry Service 167 PART III GOOD TO KNOW：Business Service 168 PART IV EXERCISES 169 Activity 5：The Ski Resort 175 Unit 11 Ecotourism 178 PARTⅠTEXT 178 Text A Ecotourism 178 Text B The Role of Ethics in Ecotourism 180 PART Ⅱ DIALOGUE 183 Dialogue 1 Maintenance Service 183 Dialogue 2 Lodging a Complaint at a Hotel 184 PART III GOOD TO KNOW：Traditional Chinese Architecture 185 PART IV EXERCISES 185 Unit 12 Tourism Culture 191 PARTⅠTEXT 191 Text A What Is Religion? 191 Text B Films in Contemporary China 196 PART Ⅱ DIALOGUE 198 Dialogue 1 Booking a Table 198 Dialogue 2 Having Western Food 200 PART III GOOD TO KNOW：Sports Items 201 PART IV EXERCISES 202 Activity 6：Museum Visitors’ Survey 207 Unit 13 Tourism Impact 216 PART ⅠTEXT 216 Text A Social Impacts of Tourism 216 Text B Ecological Impacts of Tourism 218 PART Ⅱ DIALOGUE 220 Dialogue 1 Booking Tickets for Shows 220 Dialogue 2 In the Fitness Center 221 PART III GOOD TO KNOW：Public Transportation 222 PART IV EXERCISES 223 Unit 14 Tourism Sustainability 228 PART Ⅰ TEXT 228 Text A Tourism Development in Cyprus Needs to Be Sustained 228 Text B The Tourist as Target: Direct Victim of Political Instability 229 PART Ⅱ DIALOGUE 234 Dialogue 1 Hairdressing 234 Dialogue 2 Booking Facilities and Personnel 235 PART III GOOD TO KNOW：Chinese Dishes 236 PART IV EXERCISES 237 Activity 7：Sherpa 240 Appendix: Key to the Exercises 242 REFERENCES 260