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跨境電商多平臺(tái)操作實(shí)務(wù)（微課版） 
定 價(jià)：49.8 元
9 7 5 8 5 7 2 1 5 1 0 5 1 
本書(shū)從院�？缇畴娚倘瞬排囵B(yǎng)的要求出發(fā)，在分析跨境電商企業(yè)需求的基礎(chǔ)上，結(jié)合跨境電商平臺(tái)的實(shí)際操作情況，選取了速賣(mài)通、敦煌網(wǎng)、Wish、亞馬遜和Lazada五個(gè)具有代表性的跨境電商平臺(tái)，按照跨境電商專(zhuān)員崗位工作流程，分別進(jìn)行了操作流程講解，培養(yǎng)讀者操作跨境電商多平臺(tái)的技能，提高其職業(yè)素養(yǎng)，滿(mǎn)足企業(yè)需求。本書(shū)可作為高等院校、職業(yè)院�？缇畴娮由虅�(wù)、電子商務(wù)等專(zhuān)業(yè)的教學(xué)用書(shū)，也可供相關(guān)從業(yè)人員參考、學(xué)習(xí)、培訓(xùn)使用。
1.本書(shū)配套實(shí)訓(xùn)指導(dǎo)手冊(cè)、微課視頻幫助解決跨境電商老師實(shí)訓(xùn)難的問(wèn)題。
2.全面覆蓋主流跨境電商平臺(tái)，講解速賣(mài)通、敦煌、Wish、亞馬遜、Lazada的各自特點(diǎn)和具體操作。
作者團(tuán)隊(duì)為河北工業(yè)職業(yè)技術(shù)學(xué)院跨境電商專(zhuān)業(yè)教學(xué)團(tuán)隊(duì)，該團(tuán)隊(duì)包含國(guó)際貿(mào)易、電子商務(wù)等專(zhuān)業(yè)資深教師，以及跨境電子商務(wù)企業(yè)的企業(yè)導(dǎo)師。
0 1 第 1章 跨境電商概述............................................................................................................. 1
1.1 跨境電商的定義與主要模式.................................................................1
1.1.1 跨境電商的定義.........................................................................1
1.1.2 跨境電商的主要模式.................................................................2
1.2 我國(guó)跨境電商的發(fā)展歷程和發(fā)展方向.................................................6
1.2.1 我國(guó)跨境電商的發(fā)展歷程.........................................................6
1.2.2 我國(guó)跨境電商的發(fā)展方向.........................................................6
1.3 跨境電商平臺(tái)認(rèn)知.................................................................................7
1.3.1 跨境電商平臺(tái)概述.....................................................................7
1.3.2 主流跨境電商平臺(tái)簡(jiǎn)介.............................................................7
本章小結(jié).................................................................................................................................9
思考與練習(xí).............................................................................................................................9
0 2 第 2章 跨境電商平臺(tái)運(yùn)營(yíng)..............................................................................................11
2.1 熟悉跨境電商平臺(tái)...............................................................................12
2.2 跨境電商平臺(tái)賬號(hào)注冊(cè).......................................................................12
2.3 跨境電商平臺(tái)選品...............................................................................12
2.3.1 選品準(zhǔn)備...................................................................................12
2.3.2 跨境電商平臺(tái)站內(nèi)選品...........................................................13
2.3.3 跨境電商平臺(tái)站外選品...........................................................13
2.4 物流選擇...............................................................................................16
2.4.1 郵政系統(tǒng)物流...........................................................................16
2.4.2 商業(yè)快遞...................................................................................19
2.4.3 跨境專(zhuān)線(xiàn)物流...........................................................................20
2.4.4 海外倉(cāng).......................................................................................20
2.5 商品發(fā)布...............................................................................................21
2.5.1 發(fā)布商品一般流程...................................................................21
2.5.2 發(fā)布商品注意事項(xiàng)...................................................................22
2.5.3 商品價(jià)格制定...........................................................................22
2.5.4 標(biāo)題的擬定...............................................................................24
2.6 店鋪優(yōu)化管理.......................................................................................24
2.6.1 店鋪核心指標(biāo)...........................................................................25
2.6.2 店鋪優(yōu)化途徑...........................................................................25
2.7 訂單處理...............................................................................................27
2.7.1 訂單處理一般流程...................................................................27
2.7.2 客戶(hù)服務(wù)...................................................................................28
本章小結(jié)........................................................................................................30
思考與練習(xí)....................................................................................................30
0 3 第3章 速賣(mài)通平臺(tái)操作..................................................................................................32
3.1 速賣(mài)通平臺(tái)認(rèn)知...................................................................................32
3.1.1 速賣(mài)通平臺(tái)特點(diǎn).......................................................................32
3.1.2 速賣(mài)通平臺(tái)規(guī)則.......................................................................33
3.2 速賣(mài)通平臺(tái)賬號(hào)注冊(cè)...........................................................................33
3.3 速賣(mài)通平臺(tái)物流體系...........................................................................37
3.3.1 速賣(mài)通平臺(tái)無(wú)憂(yōu)物流...............................................................37
3.3.2 速賣(mài)通平臺(tái)線(xiàn)上發(fā)貨...............................................................38
3.3.3 速賣(mài)通平臺(tái)海外倉(cāng)...................................................................38
3.3.4 速賣(mài)通平臺(tái)運(yùn)費(fèi)模板設(shè)置.......................................................39
3.4 速賣(mài)通平臺(tái)商品發(fā)布與管理...............................................................41
3.4.1 速賣(mài)通平臺(tái)站內(nèi)選品...............................................................41
3.4.2 速賣(mài)通平臺(tái)商品定價(jià)...............................................................47
3.4.3 速賣(mài)通平臺(tái)商品發(fā)布...............................................................48
3.5 速賣(mài)通平臺(tái)店鋪優(yōu)化管理...................................................................54
3.5.1 速賣(mài)通平臺(tái)店鋪裝修...............................................................54
3.5.2 速賣(mài)通平臺(tái)店鋪營(yíng)銷(xiāo)推廣.......................................................55
3.6 速賣(mài)通平臺(tái)訂單處理...........................................................................66
3.7 速賣(mài)通平臺(tái)客戶(hù)服務(wù)與溝通...............................................................68
本章小結(jié)........................................................................................................68
思考與練習(xí)....................................................................................................69
0 4 第4章 敦煌網(wǎng)平臺(tái)操作................................................................................................... 70
4.1 敦煌網(wǎng)平臺(tái)認(rèn)知...................................................................................70
4.1.1 敦煌網(wǎng)平臺(tái)特點(diǎn).......................................................................70
4.1.2 敦煌網(wǎng)平臺(tái)規(guī)則.......................................................................70
4.2 敦煌網(wǎng)平臺(tái)賬號(hào)注冊(cè)...........................................................................71
4.3 敦煌網(wǎng)平臺(tái)物流體系...........................................................................73
4.3.1 敦煌網(wǎng)平臺(tái)賣(mài)家自行發(fā)貨.......................................................73
4.3.2 敦煌網(wǎng)平臺(tái)在線(xiàn)發(fā)貨...............................................................73
4.3.3 敦煌網(wǎng)平臺(tái)DHLink 發(fā)貨........................................................74
4.3.4 敦煌網(wǎng)平臺(tái)海外倉(cāng)...................................................................75
4.3.5 敦煌網(wǎng)平臺(tái)運(yùn)費(fèi)模板設(shè)置.......................................................76
4.4 敦煌網(wǎng)平臺(tái)商品發(fā)布與管理...............................................................79
4.4.1 敦煌網(wǎng)平臺(tái)站內(nèi)選品...............................................................79
4.4.2 敦煌網(wǎng)平臺(tái)商品定價(jià)...............................................................80
4.4.3 敦煌網(wǎng)平臺(tái)商品發(fā)布...............................................................81
4.5 敦煌網(wǎng)平臺(tái)店鋪優(yōu)化管理...................................................................86
4.5.1 敦煌網(wǎng)平臺(tái)店鋪優(yōu)化...............................................................87
4.5.2 敦煌網(wǎng)平臺(tái)店鋪營(yíng)銷(xiāo)推廣.......................................................88
4.6 敦煌網(wǎng)平臺(tái)訂單處理.........................................................................104
4.7 敦煌網(wǎng)平臺(tái)客戶(hù)服務(wù)與溝通.............................................................107
本章小結(jié)......................................................................................................108
思考與練習(xí)..................................................................................................108
0 5 第5章 Wish平臺(tái)操作..................................................................................................109
5.1 Wish 平臺(tái)認(rèn)知....................................................................................109
5.1.1 認(rèn)識(shí)Wish 平臺(tái)......................................................................109
5.1.2 Wish 平臺(tái)特點(diǎn).......................................................................110
5.1.3 Wish 平臺(tái)規(guī)則.......................................................................111
5.2 Wish 平臺(tái)賬號(hào)注冊(cè)............................................................................112
5.3 Wish 平臺(tái)物流體系............................................................................119
5.3.1 Wish 平臺(tái)產(chǎn)品配送設(shè)置.......................................................119
5.3.2 Wish 郵...................................................................................121
5.3.3 Wish 平臺(tái)海外倉(cāng)...................................................................126
5.4 Wish 平臺(tái)商品發(fā)布與管理................................................................129
5.4.1 Wish 平臺(tái)站內(nèi)選品...............................................................130
5.4.2 Wish 平臺(tái)商品定價(jià)...............................................................133
5.4.3 Wish 平臺(tái)商品發(fā)布...............................................................134
5.5 Wish 平臺(tái)店鋪優(yōu)化管理....................................................................142
5.5.1 Wish 平臺(tái)認(rèn)證體系...............................................................142
5.5.2 Wish 平臺(tái)誠(chéng)信店鋪...............................................................143
5.5.3 Wish 平臺(tái)店鋪營(yíng)銷(xiāo)推廣.......................................................143
5.6 Wish 平臺(tái)訂單處理............................................................................145
5.7 Wish 平臺(tái)客戶(hù)服務(wù)與溝通................................................................147
本章小結(jié)......................................................................................................147
思考與練習(xí)..................................................................................................148
0 6 第6章 亞馬遜平臺(tái)操作................................................................................................149
6.1 亞馬遜平臺(tái)認(rèn)知.................................................................................149
6.1.1 亞馬遜平臺(tái)特點(diǎn).....................................................................149
6.1.2 亞馬遜平臺(tái)規(guī)則.....................................................................150
6.2 亞馬遜平臺(tái)賬號(hào)注冊(cè).........................................................................150
6.3 亞馬遜平臺(tái)物流體系.........................................................................156
6.3.1 亞馬遜平臺(tái)賣(mài)家自發(fā)貨.........................................................156
6.3.2 亞馬遜平臺(tái)FBA 發(fā)貨...........................................................157
6.4 亞馬遜平臺(tái)商品發(fā)布與管理.............................................................160
6.4.1 亞馬遜平臺(tái)選品.....................................................................160
6.4.2 亞馬遜平臺(tái)商品定價(jià).............................................................161
6.4.3 亞馬遜平臺(tái)商品發(fā)布.............................................................161
6.5 亞馬遜平臺(tái)店鋪營(yíng)銷(xiāo)推廣.................................................................168
6.5.1 亞馬遜平臺(tái)廣告.....................................................................168
6.5.2 A+內(nèi)容....................................................................................172
6.5.3 秒殺活動(dòng).................................................................................174
6.5.4 優(yōu)惠券.....................................................................................174
6.5.5 促銷(xiāo)活動(dòng).................................................................................175
6.6 亞馬遜平臺(tái)訂單處理.........................................................................177
6.7 亞馬遜平臺(tái)客戶(hù)服務(wù)與溝通.............................................................179
本章小結(jié)......................................................................................................180
思考與練習(xí)..................................................................................................181
0 7 第7章 Lazada平臺(tái)操作............................................................................................182
本章學(xué)習(xí)目標(biāo)..............................................................................................182
情景導(dǎo)入......................................................................................................182
7.1 Lazada 平臺(tái)認(rèn)知.................................................................................182
7.1.1 Lazada 平臺(tái)特點(diǎn)....................................................................182
7.1.2 Lazada 平臺(tái)規(guī)則....................................................................182
7.2 Lazada 平臺(tái)賬號(hào)注冊(cè).........................................................................183
7.3 Lazada 平臺(tái)物流體系.........................................................................192
7.3.1 Lazada 平臺(tái)LGS....................................................................192
7.3.2 Lazada 平臺(tái)運(yùn)費(fèi)計(jì)算............................................................192
7.4 Lazada 平臺(tái)商品發(fā)布與管理.............................................................193
7.4.1 Lazada 平臺(tái)站內(nèi)選品............................................................193
7.4.2 Lazada 平臺(tái)商品定價(jià)............................................................195
7.4.3 Lazada 平臺(tái)商品發(fā)布............................................................196
7.5 Lazada 平臺(tái)店鋪優(yōu)化管理.................................................................202
7.5.1 Lazada 平臺(tái)店鋪裝修............................................................202
7.5.2 Lazada 平臺(tái)店鋪營(yíng)銷(xiāo)推廣....................................................207
7.6 Lazada 平臺(tái)訂單處理.........................................................................214
7.7 Lazada 平臺(tái)客戶(hù)服務(wù)與溝通.............................................................218
本章小結(jié)......................................................................................................220
思考與練習(xí)..................................................................................................220
參考文獻(xiàn).....................................................................................................................................
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