定 價:60 元
叢書名:江蘇高校品牌專業(yè)建設(shè)工程資助項目
- 作者:蔡莉編著
- 出版時間:2018/12/1
- ISBN:9787568410397
- 出 版 社:江蘇大學出版社
- 中圖法分類:F272.1
- 頁碼:247頁
- 紙張:膠版紙
- 版次:1
- 開本:16K
Chapter Introduction
1.1 General Meaning of Planning
1.2 Strategic Planning Misunderstanding
1.3 Strategic Planned Pitfalls/Traps
Chapter 2 Theoretical System of Strategic Planning and Management
2.1 System of Business Strategic Planning and Management
2.2 The Merger of Business Strategic Planning and Management
Chapter 3 Global Challenges and Development
3.1 Competition Challenges
3.2 Commercial Rules Conflict
3.3 Participants' Synchronization
Chapter 4 Theories and Techniques Development of Strategic Planning and Management
4.1 Classical Theories and Principles/Approaches
4.2 Modern Theories and Principles
4.3 Industrial Organization View (IO) and Resource Base View (RBV)
Chapter 5 Contemporary Mainstream Strategic Planning and Management Ideas
5.1 Dynamic Capability Theory
5.2 Virtual Business Strategy
5.3 Strategic Network Theory
5.4 Strategic Alliance
5.5 Differential Management
5.6 Evolutionary Theory
……