《高等院校旅游管理專業(yè)系列教材:酒店英語(yǔ)》根據(jù)目前大學(xué)生的實(shí)際英語(yǔ)水平和專業(yè)需要,從飯店業(yè)管理涉及的各個(gè)方面出發(fā),以飯店組織管理、餐飲業(yè)、住宿業(yè)、市場(chǎng)營(yíng)銷管理、財(cái)務(wù)信息管理、人力資源開發(fā)策略、飯店危機(jī)管理和飯店發(fā)展前景八大模塊為主題,共計(jì)十六個(gè)單元。每個(gè)單元包括“閱讀”、“模擬寫作”和“幽默小故事”三部分。
Module 1 Hotel Management
Unit 1
Part Ⅰ Reading
Text A What is Leadership?
Text B A Literature Review of job Competency Modeling in the Hospitality Industry
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Unit 2
Part Ⅰ Reading
Text A Ethics of the Leadership
Text B Lodging Industry Growth and its Impact on Hospitality Education in the U.S.A
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Module 2 Room Operations
Unit 3
Part 1 Reading
Text A The Electrifying Job of the Front Office Manager
Text B Registration
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Unit 4
Part Ⅰ Reading
Text A Main Hotel Reservation Methods
Text B Case Study:the Power of Information
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Module 3 Housekeeping, Engineering and Security
Unit 5
Part Ⅰ Reading
Text A Housekeeping, Engineering and Security Operations:An Introduction(Ⅰ)
Text B Howard Johnson
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Unit 6
Part Ⅰ Reading
Text A Housekeeping, Engineering and Security Operations:An Introduction (Ⅱ)
Text B Hotels as Terrorist Targets
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Module 4 Food and Beverage Division
Unit 7
Part Ⅰ Reading
Text A Mission and Goals in Food and Beverage Operation Management
Text B As I See It:Hotel Director of Food and Beverage
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Unit 8
Part Ⅰ Reading
Text A Strategic Alliances between Hotels and Restaurants
Text B Bristol and Good Eats Grill
Part Ⅱ Simulated Writing
Part Ⅲ A Humorous Story
Module 5 Marketing Management
Unit 9
Part Ⅰ Reading
Text A Building Market Leadership:Marketing as Process
……
Module 6 Human Resource Management
Module 7 Financial Control and Management
Module 8 Future of the Hotel Industry
Key to Exercises
References