綜合商務(wù)英語(第1冊(cè))(新視界商務(wù)英語系列教材)
定 價(jià):35 元
叢書名:新視界商務(wù)英語系列教材
- 作者:主編 劉白玉 劉夏青
- 出版時(shí)間:2017/8/1
- ISBN:9787300245621
- 出 版 社:中國人民大學(xué)出版社
- 中圖法分類:F7
- 頁碼:
- 紙張:膠版紙
- 版次:1
- 開本:128開
《綜合商務(wù)英語》融合新的外國語言文學(xué)類專業(yè)本科教學(xué)質(zhì)量國家標(biāo)準(zhǔn)和新的英語四級(jí)考試題型,按照商務(wù)英語專業(yè)教學(xué)要求編寫,以培養(yǎng)學(xué)生的商務(wù)英語綜合應(yīng)用能力,包括英語語言知識(shí)和應(yīng)用能力,商務(wù)知識(shí)、理論和應(yīng)用能力,職場(chǎng)適應(yīng)及發(fā)展能力和綜合運(yùn)用各種知識(shí)解決商務(wù)實(shí)際問題的能力等為目標(biāo)。教材內(nèi)容的選材圍繞商務(wù)活動(dòng)的各個(gè)階段,包括公司介紹、溝通交流、商務(wù)旅行、產(chǎn)品、銷售、商務(wù)管理市場(chǎng)營銷等等,通過構(gòu)建真實(shí)的職場(chǎng)商務(wù)情景,激發(fā)學(xué)生的學(xué)習(xí)動(dòng)力與熱情。本書為教材的第1冊(cè)。
劉白玉,三級(jí)教授,山東工商學(xué)院外國語學(xué)院院長。中國國際商務(wù)英語研究會(huì)副理事長,山東省商務(wù)英語研究會(huì)會(huì)長,至今共在《中國翻譯》等期刊發(fā)表論文93篇,出版專著、譯著15部;主持省部級(jí)等課題12項(xiàng)。
Unit 1 Introduction to Business
Text A Better Prepare for a Career in Business
Text B Business Cycle
Chinese and International Culture Tour
Case Study
Unit 2 Successful Business People
Text A Steve Jobs and the Apple Story
Text B Li Ka-Shings Timeless Advice for Young En-trepreneurs
Chinese and International Culture Tour
Case Study
Unit 3 Market
Text A Who Will Win Out in the Smart Phone Market?
Text B 5 Steps to Validate Your Business Idea before Entering the Market
Chinese and International Culture Tour
Case Study
Unit 4 Companies
Text A Starbucks Coffee Companys Organizational Structure
Text B The Commencement Address
Chinese and International Culture Tour
Case Study
Unit 5 Employee
Text A Being a Good Employee
Text B Employee Confidence and Engagement
Chinese and International Culture Tour
Case Study
Unit 6 Products
Text A 6 Steps to Product Launch Success
Text B Counterfeit Products Hurt the Consumer and the Economy
Chinese and International Culture Tour
Case Study
Unit 7 Customers
Text A Customer Value
Text B How to Create and Retain Customers
Chinese and International Culture Tour
Case Study
Unit 8 Work-life Balance
Text A The Price of a 24-7 World
Text B Theres More to Life than Being Happy
Chinese and International Culture Tour
Case Study
Unit 9 Culture
Text A What is Culture?
Text B Friendship of American Style
Chinese and International Culture Tour
Case Study
Unit 10 Business Ethics
Text A How Different Ethical Stances Can Help or Harm a Company
Text B Is Digital Piracy Unethical? Or Just Illegal?
Chinese and International Culture Tour
Case Study
附錄一 Glossary
附錄二 TEM-4 (2008~2010)
附錄三 References