本系列教材為廣東地方版教材，屬高職高專公共英語系列。該套教材同時也是廣東省高職高專英語改革項目的一個重要組成部分，在內(nèi)容上全面更新，體現(xiàn)出了新內(nèi)容，新體系，新觀念的時代需要。該套教材加強了對應用文等實用文體閱讀能力的培養(yǎng)，將英語應用能力的訓練具體體現(xiàn)于英語能力的培養(yǎng)之中，真正做到了“教、學、考”相互照應。 教材的編寫特色如下： 1.嚴格按照《基本要求》編寫。 2.加大聽說技能、特別是實用交際能力的訓練，把培養(yǎng)一定的實用口語交際能力作為本教程的重要任 務。 3.加強對應用文等實用文體閱讀能力的培養(yǎng)，滿足將在一線工作的學生實際的涉外交際需要。 4.認真貫徹“學一點、會一點、用一點”，“聽說讀寫譯并重”和“邊學邊用、學用結(jié)合”的原則。 5.具有廣東地方特色。
Unit 1 Understanding Cultural Differences
Section 1 More Things to Do: A Glance at the Cultural Differences
between Chinese and Western Cultures
Section 2 Reading Skill Exploration: Word Attack Skill
Section 3 Comparative Reading: Career Previewing
Etiquette in Doing Business Globally
Section 4 Window on Pronunciation
Unit 2 Conducing a Surey
Section 1 More Things to Do: Making Market Research Pays
Section 2 Reading Skill Exploration: Propositional Meaning
Section 3 Comparative Reading: Career Previewing
Sex Ratios and Market Bubbles
Section 4 VFmdow on Pronunciation
Unit 3 Making a Presentation
Section 1 More Things to Do: Making Presentations with Pictures
Section 2 Reading Skill Exploration: Contextual Meaning
Section 3 Comparative Reading: Career Previewing
How to Create a Product Presentation
Section 4 Wmdow on Pronunciation
UNIt 4 Establishing Business Relations
Section 1 More Things to Do: Can You Reach Your Current Chinese
Suppliers at 4 p.m. ?
Section 2 Reading Skills Exploration: Key Word Reading
Section 3 Comparative Reading: Career Previewing
Creative Ideas for Finding New Clients
Section 4 Window on Pronunciation
Unit 5 Promoting Products and Services
Section 1 More Things to Do: Can You Get a New $7, 200 Power Table for $ 532?
Section 2 Reading Skill Exploration: Identifying Passage Organization
Section 3 Comparative Reading: Career Previewing
Some Hints for Promoting a Producer
Section 4 Window on Pronunciation
Unit 6 Attending Fairs and Exhibitions
Section 1 More Things to Do: The 20th Beijing International Book Fair
Section 2 Reading Skill Exploration: Taking Notes
Section 3 Comparative Reading: Career Previewing
China International Consumer Goods Fair"
Section 4 Window on Pronunciation
Unit 7 Managing Human Resources
Section 1 More Things to Do: What Human Resources Specialists Do
Section 2 Reading Skill Exploration: Outlining
Section 3 Comparative Reading: Career Previewing
How to Become a Human Resources Specialist
Section 4 Window on Pronunciation
Unit 8 Starting Your Business Online
Section 1 More Things to Do: How to Create a Profitable and Succesful Online Business
Section 2 Reading Skill Exploration: Summary
Section 3 Comparative Reading: Career Previewing
How to Make a Business Plan
Section 4 Window on Pronunciation
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