順應(yīng)時(shí)代、社會(huì)和大學(xué)英語教學(xué)發(fā)展趨勢(shì)的要求,報(bào)刊閱讀課程自身的細(xì)分和深化是大勢(shì)所趨。針對(duì)旅游管理等非語言專業(yè)學(xué)生,在提高學(xué)生英語語言水平和應(yīng)用能力基礎(chǔ)目標(biāo)之外,報(bào)刊閱讀教材有必要向著“專業(yè)化”方向縱深發(fā)展,讓非語言專業(yè)的學(xué)生在閱讀中不斷提升英語語言語言水平和應(yīng)用能力,并同時(shí)在報(bào)刊文章所提供的鮮活的語境中不斷加深對(duì)專業(yè)知識(shí)點(diǎn)的理解,并將其融于世界不同地域的社會(huì)文化中,開拓其專業(yè)方面的國際化視野。在此背景下,本書應(yīng)運(yùn)而生。
Part Ⅰ Tourism Economy
Unit 1 It's Not Easy Skiing Green
Unit 2 The Vacation Recession
Part Ⅱ Tourism Development
Unit 3 Ecotourism in Guyane
Unit 4 Tourism and Poverty
Part Ⅲ Tourism Marketing
Unit 5 A Taste of Dubai
Unit 6 Mexico's Tourism Turnaround
Part Ⅳ Tourism Management
Unit 7 Your 2010 Survival Guide
Unit 8 Event Planne Expanding Use Of Digital Marketing Tools
Part Ⅴ Tourism Culture
Unit 9 Three Faces of Rome
Unit 10 Scotland--Its Whiskies and Festivals
Part Ⅵ Tourism Geographic
Unit 11 Eye on Europe:Discovering the "New" Old World
Unit 12 Beaming Bali, Indonesia: Cycling the Balinese Path to Happiness
Part Ⅶ Tourism and Society(Tourism Impact)
Unit 13 Searching for Shangri-La
Unit 14 Baja, Land of Drug Wa, Tries to Draw Tourists
Part Ⅷ Tourism Organizatio
Unit 15 PATA's Bali Challenge
Unit 16 Binding UNWTO to Concrete Measures--Climate Change and Tourism
Keys to Exercises