新標(biāo)準(zhǔn)高職商務(wù)英語系列教材：綜合教程3教師用書（附網(wǎng)絡(luò)下載）
定 價：39 元
叢書名：新標(biāo)準(zhǔn)高職商務(wù)英語系列教材
- 作者：梁緋 主編
- 出版時間：2014/3/1
- ISBN：9787544630108
- 出 版 社：上海外語教育出版社
- 中圖法分類：F7
- 頁碼：314
- 紙張：膠版紙
- 版次：1
- 開本：大16開
《綜合教程3（教師用書）/新標(biāo)準(zhǔn)高職商務(wù)英語系列教材》重視語言基本技能的練習(xí)和鞏固，涉及聽、說、讀、寫、譯，主要體現(xiàn)在單元板塊設(shè)計和練習(xí)設(shè)計上。突出商務(wù)則體現(xiàn)在課文選材和練習(xí)內(nèi)容上。學(xué)生通過學(xué)習(xí)可以積累必要的商務(wù)知識，為系統(tǒng)的專業(yè)課程學(xué)習(xí)打好基礎(chǔ)。
本教材課文選材來自西方主流報刊雜志等，重視語言的原汁原味；同時注重文化差異，培養(yǎng)學(xué)生的跨文化意識和能力。
“新標(biāo)準(zhǔn)高職商務(wù)英語系列教材”依照《高等職業(yè)學(xué)校商務(wù)英語專業(yè)教學(xué)標(biāo)準(zhǔn)》編寫，以現(xiàn)代外語教育和教材設(shè)計理論為指導(dǎo)，結(jié)合商務(wù)英語語言和教學(xué)的特點，幫助學(xué)生打好語言基礎(chǔ)，培養(yǎng)學(xué)生的國際商務(wù)業(yè)務(wù)基礎(chǔ)知識和基本操作技能，突出應(yīng)用性、實用性、職業(yè)性，培養(yǎng)具有職業(yè)可持續(xù)發(fā)展能力的高端技能型英語人才。 《綜合教程》為高職商務(wù)英語專業(yè)核心課教程，具有以下特點： 重視語言基本功的訓(xùn)練，以提高學(xué)生的語言綜合素質(zhì)與能力為核心目標(biāo)，并將商務(wù)知識、商務(wù)禮儀、跨文化交際意識以及人文素質(zhì)的培養(yǎng)融入其中�！ ∶繂卧獌善x文，體現(xiàn)課堂教學(xué)和學(xué)生自主學(xué)習(xí)相結(jié)合的理念。一、二冊綜合性話題為主，三、四冊以商務(wù)和經(jīng)濟(jì)類話題為主。 全四冊，每冊12個單元，各單元由課文、語法、寫作、商務(wù)文化知識等板塊構(gòu)成。學(xué)生用書提MP3錄音，教師用書提供電子教案，電腦登錄外教社有聲資源網(wǎng)下載，移動設(shè)備可通過掃描二維碼下載。。
Unit 1 Job Market
Lead-in
Text A Job Interview - Preparation
Makes the Difference
Background Information
Detailed Study of the Text
1 Summary of the Text
2 Structure of the Text
3 Text Presentation
4 Sentence Making
Key to Exercises
Text B Sell Yourself - Being Smart with Your Answers
Language Check
Comprehension Check
1 Summary Questions Unit 1 Job Market
Lead-in
Text A Job Interview - Preparation
Makes the Difference
Background Information
Detailed Study of the Text
1 Summary of the Text
2 Structure of the Text
3 Text Presentation
4 Sentence Making
Key to Exercises
Text B Sell Yourself - Being Smart with Your Answers
Language Check
Comprehension Check
1 Summary Questions
2 Text Study
Translation of the Text
Key to Exercises
Writing Envelope Addressing
Business Culture Tips
Unique Form of Greetina in Different Countries
Unit 2 Career
Lead-in
Text A The New Trouble on the Line
Background Information
Detailed Study of the Text
1 Summary of the Text
2 Structure of the Text
3 Text Presentation
4 Sentence Making
Key to Exercises
Text B Those "Gap Years" Aren't
Just for Students
Language Check
Comprehension Check
1 Summary Questions
2 Text Study
Translation of the Text
Key to Exercises
Writing Layout of Business Letters
Business Culture Tips
Business Casual Attire
Unit 3 Business Etiquette
Lead-in
Text A American Manners, Etiquette and Protocol
Background Information
Detailed Study of the Text
1 Summary of the Text
2 Structure of the Text
3 Text Presentation
4 Sentence Making
Key to Exercises
Text B Off to Singapore
Language Check
Comprehension Check
1 Summary Questions
2 Text Study
Translation of the Text
Key to Exercises
Writing Body of Letters
Business Culture Tips
Invitation Etiquette
Unit 4 Corporate Culture
Lead-in
Text A The Organizational Culture
That Exists Within Google
Background Information
Detailed Study of the Text
1 Summary of the Text
2 Structure of the Text
3 Text Presentation
4 Sentence Making
Key to Exercises
Text B Disney's Organizational
Behavior Concepts
Language Check
Comprehension Check
1 Summary Questions
2 Text Study
Translation of the Text
Key to Exercises
Writing E-mail
Business Culture Tips
Wording Your Invitation Gracefully
Unit 5 Star Companies
Lead-in
Text A How Apple Does it
Background Information
Detailed Study of the Text
1 Summary of the Text
2 Structure of the Text
3 Text Presentation
4 Sentence Making
Key to Exercises
Text B Who's Driving Twitter's Popularity?
Language Check
Comprehension Check
1 Summary Questions
2 Text Study
Translation of the Text
Key to Exercises
Writing Expressing Thanks
Business Culture Tips
Concept of Time
Unit 6 Successful Entrepreneurs
Lead-in
Text A The Meaning of Bill Gates
Background Information
Detailed Study of the Text
1 Summary of the Text
2 Structure of the Text
3 Text Presentation
4 Sentence Making
Key to Exercises
Text B Secrets of Self-Made
Millionaires
Language Check
Comprehension Check
1 Summary Questions
2 Text Study
Translation of the Text
Key to Exercises
Writing Expressing Congratulations
Business Culture Tips
Keeping an Appointment
……
Unit 7 RETAILING
Unit 8 PRICING
Unit 9 CUSTOMERS
Unit 10 BRANDS
Unit 11 SERVICE INDUSTRY
Unit 12 INDUSTRY TRENDS
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