本書特點(diǎn)：
(一)創(chuàng)新性。本教材采用全新的教材編寫體例。傳統(tǒng)的跨文化溝通教材都是按知識(shí)點(diǎn)劃分的，注重理論知識(shí)的講述，而這本教材是基于工作過(guò)程的項(xiàng)目化教材，以工作過(guò)程導(dǎo)向?yàn)橹笇?dǎo)設(shè)計(jì)內(nèi)容體系，按項(xiàng)目劃分，項(xiàng)目下面有具體工作任務(wù)，而且工作任務(wù)又以具體跨文化溝通問(wèn)題的形式提出的。要完成這些工作任務(wù)，除了應(yīng)該掌握跨文化溝通基礎(chǔ)知識(shí)外，還要求學(xué)生必須發(fā)揮學(xué)習(xí)的主動(dòng)性和積極性，通過(guò)對(duì)資料的理解和把握，靈活運(yùn)用知識(shí)，完整地解答跨文化溝通的問(wèn)題。
(二)實(shí)用性。由于本教材主要面向涉外經(jīng)貿(mào)和旅游等專業(yè)高職高專層次的學(xué)生，因此，在編寫本教材時(shí)，我們按照“必需和夠用”的原則，以項(xiàng)目任務(wù)的模式為框架，根據(jù)實(shí)際工作場(chǎng)景設(shè)計(jì)項(xiàng)目情境，包括如何與外國(guó)人打招呼、如何贈(zèng)送禮品、如何談判等，為學(xué)生提供可借鑒的技能標(biāo)準(zhǔn)。
(三)通俗性。本教材努力把深?yuàn)W的跨文化溝通理論通俗易懂地介紹給讀者。通俗即要求用通俗的語(yǔ)言，力求簡(jiǎn)明扼要，避免“簡(jiǎn)而不明、俗而不精、易而不全”的弊端；易懂是用鮮明、淺顯、生動(dòng)、活潑的案例為導(dǎo)引，循序漸進(jìn)，讓學(xué)生在輕松快樂(lè)中學(xué)到跨文化溝通基礎(chǔ)知識(shí)，掌握跨文化溝通基本技能。
(四)時(shí)代性。隨著全球化的發(fā)展，各國(guó)文化和禮儀受到全球化的影響而發(fā)生了深刻變化。本教材根據(jù)各地區(qū)文化的變遷和發(fā)展設(shè)計(jì)項(xiàng)目?jī)?nèi)容，了解在涉外交往中跨文化溝通的技能演變，包括時(shí)間觀念、價(jià)值觀念、空間、非語(yǔ)言交際等內(nèi)容，有助于學(xué)生及時(shí)調(diào)適跨文化溝通技能。
Project One Introduction to Culture, Communication andInter-cultural
Communication
Learning Objectives
Task One Culture
Task Two Skills in Inter cultural Communication
Task Three How to Conduct Effective Communication
Project Two Dealing with Cross-cultural Communications
Learning Objectives
Task One Language and Cuhure
Task Two Verbal Communication and Culture
Task Three Non verbal Communication and Culture
Project Three Stepping into Different Cultures m EastAsia
Learning Objectives
Task One Understanding Thai Culture
Task Two Understanding the Communication Styles ofJapanese
Project One Introduction to Culture, Communication andInter-cultural
Communication
Learning Objectives
Task One Culture
Task Two Skills in Inter cultural Communication
Task Three How to Conduct Effective Communication
Project Two Dealing with Cross-cultural Communications
Learning Objectives
Task One Language and Cuhure
Task Two Verbal Communication and Culture
Task Three Non verbal Communication and Culture
Project Three Stepping into Different Cultures m EastAsia
Learning Objectives
Task One Understanding Thai Culture
Task Two Understanding the Communication Styles ofJapanese
Task Three Understanding the Customs in SouthKorea
Project Four Stepping into Different Cultures South and West Asia
Learning Objectives
Task One General Understanding of Saudi Arabia
Task Two General Understanding about India
TaskThree Business Etiquettes in Israel and SaudiArabia
Project Five Stepping into Different Cultures -- EuropeI
Learning Objectives
Task One Understanding Different Cultural Lives ofBritain
Task Two The Society and Customs of Germany
Task Three Understanding the Culture of France
Project Six Stepping into Different Cultures m Europe][
Learning Objectives
Task One Understanding the Behaviors in Italy
Task Two Understanding the Business Etiquette in Italy
Task Three Understanding the Customs in Spain
Project Seven Stepping into Different Cultures u NorthAmerica
Learning Objectives
Task One Understanding the Behaviors in North America
Task Two Understanding the Communication Styles
Task Three Understanding the Customs in Canada
Project Eight Stepping into Different Cultures ——SouthAmerica
Learning Objectives
Task One Understanding the Culture in South America
Task Two Understanding the Communication Styles inArgentina
Task Three Business Etiquettes in South America
Project Nine Stepping into Different Cultures m Africa
Learning Objectives
Task One Understanding the Culture in Egypt
Task Two Understanding the Culture of Africa
Task Three Understanding the Business Practice inAfrica
Project Ten Cultural Conflicts and InterculturalAdaptation
Learning Objectives
Task One Difference on Dealing with Conflicts
Task Two Adaptation to Intercultural Communication
Task Three Cross Cultural Communications Training
Key to Exercises
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