第1章跨境電商及物流供應(yīng)鏈生態(tài)系統(tǒng) 1.1 跨境電商 1.1.1 跨境電商的定義 1.1.2 跨境電商的參與主體 1.2 跨境電商生態(tài)系統(tǒng) 1.2.1文獻(xiàn)回顧 1.2.2 基于PESTEL理論的跨境電商生態(tài)系統(tǒng) 1.3 跨境電商物流供應(yīng)鏈的參與主體 1.4 跨境電商物流供應(yīng)鏈生態(tài)系統(tǒng) 1.4.1 文獻(xiàn)回顧 1.4.2 跨境物流供應(yīng)鏈生態(tài)系統(tǒng)再構(gòu)建 1.5 跨境電商和物流供應(yīng)鏈的協(xié)同 1.5.1 跨境電商對(duì)物流供應(yīng)鏈具有催化作用 1.5.2 跨境物流對(duì)跨境電商有支撐作用 1.6 跨境電商物流供應(yīng)鏈的特點(diǎn) 1.6.1 產(chǎn)業(yè)鏈條長(zhǎng)而復(fù)雜 1.6.2 全鏈條資源整合的難度較高 1.6.3 跨境物流供應(yīng)鏈地區(qū)發(fā)展不平衡...第2章 跨境物流模式及提升理念 2.1跨境電商國(guó)際物流模式 2.1.1 中國(guó)郵政大小包 2.1.2國(guó)際商業(yè)快遞 2.1.3 海外倉(cāng) 2.1.4 國(guó)際物流專線 2.1.5 邊境倉(cāng) 2.1.6 自貿(mào)區(qū)、保稅區(qū)物流 2.2 跨境物流供應(yīng)鏈的參與主體 2.3 跨境電商國(guó)際物流模式存在的問(wèn)題 2.3.1 物流模式初級(jí)，地區(qū)差異大 2.3.2 物流模式分散，網(wǎng)絡(luò)鏈接不緊密 2.3.3 思維模式初級(jí)，價(jià)值鏈思維有待增強(qiáng) 2.4 跨境電商物流供應(yīng)鏈模式的提升 2.4.1 理念的提升:整合性思維 2.4.2 戰(zhàn)略的提升:一體化物流供應(yīng)鏈解決方案 2.4.3 業(yè)務(wù)實(shí)操的提升:微觀和宏觀 2.4.4 提升目標(biāo):降本增效、優(yōu)化服務(wù) 第3章 跨境電商物流供應(yīng)鏈面臨的困境和風(fēng)險(xiǎn)評(píng)估 3.1 我國(guó)跨境電商物流供應(yīng)鏈的主要困境 3.1.1 成本居高不下 3.1.2 供應(yīng)鏈效率低 3.1.3 集成化水平低 3.1.4 數(shù)字化水平低 3.1.5 海外倉(cāng)資源整合程度低 3.1.6 全球經(jīng)濟(jì)衰退的預(yù)期 3.1.7 系統(tǒng)的不穩(wěn)定因素增多 3.2 跨境電商物流供應(yīng)鏈風(fēng)險(xiǎn)評(píng)估 3.2.1 第三方跨境物流供應(yīng)鏈風(fēng)險(xiǎn)研究 3.2.2 案例研究 3.3 海外倉(cāng)風(fēng)險(xiǎn)評(píng)估 3.4 宏觀風(fēng)險(xiǎn)評(píng)估 第4章跨境電商物流供應(yīng)鏈的管理和優(yōu)化 4.1 宏觀優(yōu)化 4.1.1優(yōu)化原則 4.1.2優(yōu)化策略 4.2 微觀優(yōu)化 4.2.1 數(shù)字經(jīng)濟(jì)賦能跨境物流供應(yīng)鏈優(yōu)化 4.2.2 跨境物流的一體化集成…*第5章 海外倉(cāng)的發(fā)展現(xiàn)狀及優(yōu)化----多案例研究 5.1 海外倉(cāng)簡(jiǎn)介 5.2 海外倉(cāng)的戰(zhàn)略意義 5.2.1 促進(jìn)尾程功能提升和頭程整合質(zhì)變 5.2.2 促進(jìn)跨境電商平臺(tái)的發(fā)展 5.2.3 促進(jìn)國(guó)際貨運(yùn)代理的轉(zhuǎn)型. 5.3 我國(guó)海外倉(cāng)的功能和發(fā)展現(xiàn)狀 5.4 海外倉(cāng)企業(yè)的經(jīng)營(yíng)困境 5.4.1本土化水平低 5.4.2 客戶滿意度低 5.4.3 物流生態(tài)協(xié)同度低 5.4.4 物流集成度低 5.4.5 數(shù)字化水平低 5.5 海外倉(cāng)運(yùn)作模式的優(yōu)化 5.5.1 物流生態(tài)協(xié)同能力 5.5.2 本土化經(jīng)營(yíng)能力 5.5.3 物流集成能力 5.5.4 智能運(yùn)營(yíng)能力 5.4.5 客戶服務(wù)提升能力 Chapter 1Cross-Border E-commerce and Logistics and Supply Chain Ecosystem 1.1Cross-Border E-commerce 1.1.1Definition of Cross-Border E-commerce 1.1.2Participants of Cross-Border E-commerce 1.2Cross-Border E-commerce Ecosystem 1.2.1 Literature Review 1.2.2 Cross-Border E-commerce Ecosystem Based on PESTEL Theory 1.3Participants in Cross-Border E-commerce Logistics and Supply Chain 1.4Cross-Border E-commerce Logistics and Supply Chain Ecosystem 1.4.1Literature Review 1.4.2Reconstruction of Cross-Border Logistics and Supply Chain Ecosystem 1.5Collaboration Between Cross-Border E-commerce and Logistics and Supply Chain 1.5.1Cross-Border E-commerce is Catalytic to Logistics and Supply Chain 1.5.2Cross-border Logistics and Supply Chain Supports Cross-border E-commerce 1.6Characteristics of Cross-Border E-commerce Logistics and Supply Chain 1.6.1Long and Complex Industrial Chain 1.6.2Difficult to Integrate the Resources of the Whole Chain 1.6.3Unbalanced Regional Development Chapter 2 Cross-Border Logistics and Supply Chain Model and Its Enhancement Philosophy 2.1 Cross-Border E-commerce International Logistics and Supply Chain Model 2.1.1China Post Air Mail and Air Parcel 2.1.2International Commercial Express 2.1.3Overseas Warehouse 2.1.4International Logistics Special Line 2.1.5Frontier Warehouse 2.1.6Bonded Area and Free Trade Zone Logistics 2.2 Participants of Cross-border Logistics and Supply Chain 2.3 Problems of International Logistics and Supply Chain Mode in China 2.3.1Small Scale and Regional Differences 2.3.2Scattered Logistics Modes and Poor Network 2.3.3Low-Level Thinking Mode and Lack of Value Chain Concept 2.4 Enhancement of Cross-Border Logistics and Supply Chain 2.4.1Concept of Enhancement:Integrative Thinking 2.4.2Enhancement Strategy:Integrated Logistics and Supply Chain Solutions 2.4.3Enhancing Business Practice:Micro Aspect and Macro Aspect 2.4.4Enhancement Target:Cost Reduction,Efficiency Increase and Service Betterment Chapter 3Predicaments and Risk Assessment of Cross-Border E-commerce Logistics and Supply Chain 3.1Predicaments in China�餾 Cross-Border E-commerce Logistics and Supply Chain 3.1.1High Cost 3.1.2Low Supply Chain Efficiency 3.1.3Low Integration Level 3.1.4Low Level of Digitization 3.1.5Low Integration of Overseas Warehouse Resources 3.1.6Global Economic Recession Expectations 3.1.7Increased Instability Factors in the System 3.2Risk Assessment of Cross-Border E-commerce Logistics and Supply Chain 3.2.1Research on Third-Party Cross-border Logistics and Supply Chain Risks 3.2.2Case Studies 3.3Overseas Warehouse Micro-Level Risk Assessment 3.4Macro-Level Risk Assessment Chapter 4Cross-Border E-commerce Logistics and Supply Chain Optimization 4.1Macro Optimization 4.1.1Optimization Principle 4.1.2Optimization Strategy 4.2Micro Optimization Strategy 4.2.1Digital-Empowered Cross-Border Logistics and Supply Chain Optimization 4.2.2Integration of Cross-Border Logistics Chapter 5Development and Optimization of Overseas Warehouse——Multiple Case Studies 5.1Introduction to Overseas Warehouse 5.2Strategic Strength of Overseas Warehouse 5.2.1Promote First-Leg Functionality Improvement and Last-Leg Qualitative Integration 5.2.2Develop the Cross-Border E-commerce Platforms 5.2.3Promote the Transformation of International Freight Carriers 5.3The Profile of Chinese Overseas Warehouses 5.4Challenges Faced by Overseas Warehouse Enterprises 5.4.1Low Localization Level 5.4.2Low Customer Satisfaction 5.4.3Low Logistics Ecological Synergy 5.4.4Low Logistics Integration 5.4.5Low Digitalization Level 5.5Optimization of Overseas Warehouse Operation 5.5.1Logistics Ecological Synergy Capability 5.5.2Localization Operation Capability 5.5.3Logistics Integration Capability 5.5.4Digital Operation Capability 5.4.5Customer Service Enhancement Capability 參考文獻(xiàn)