本書以跨境電子商務(wù)運(yùn)營(yíng)流程為設(shè)計(jì)主線，通過引入案例，使讀者學(xué)習(xí)跨境電子商務(wù)運(yùn)營(yíng)的相關(guān)知識(shí)并掌握相關(guān)的實(shí)踐技能。本書有10 個(gè)單元，每個(gè)單元含Warming-up、Listening、Reading、Speaking、Writing、Workshop六個(gè)模塊。本書旨在提升學(xué)生的跨境電子商務(wù)英語的聽、說、讀、寫、譯等各項(xiàng)技能，培養(yǎng)學(xué)生運(yùn)用英語進(jìn)行跨境電子商務(wù)運(yùn)營(yíng)的綜合能力。本書可作為職業(yè)院校跨境電子商務(wù)、電子商務(wù)、商務(wù)英語、國(guó)際貿(mào)易等相關(guān)專業(yè)的專業(yè)課教材，也可供對(duì)跨境電子商務(wù)感興趣的讀者參考。
華靈燕，2003年就讀于天津財(cái)經(jīng)大學(xué)，2007年以年級(jí)第一的成績(jī)保送本校研究生，2010年畢業(yè)后就職于臺(tái)州科技職業(yè)學(xué)院，多年從事商務(wù)英語、跨境電商、關(guān)務(wù)等課程教學(xué)，2020年負(fù)責(zé)商務(wù)英語專業(yè)建設(shè)，2022年接手新設(shè)電子商務(wù)專業(yè)建設(shè)。
目錄
Unit 1 Business Planning ·······································································.001
Warming-up ·······················································································.001
Listening ··························································································.002
Reading ····························································································.003
Speaking ··························································································.008
Writing ····························································································.009
Workshop ·························································································.010
Unit 2 Product Selection ········································································.012
Warming-up ·······················································································.012
Listening ··························································································.013
Reading ····························································································.014
Speaking ··························································································.019
Writing ····························································································.020
Workshop ·························································································.020
Unit 3 Store Management ······································································.022
Warming-up ·······················································································.022
Listening ··························································································.023
Reading ····························································································.024
Speaking ··························································································.029
Writing ····························································································.030
Workshop ·························································································.031
Unit 4 Legal Issues ···············································································.032
Warming-up ·······················································································.032
Listening ··························································································.033
Reading ····························································································.034
Speaking ··························································································.039
Writing ····························································································.039
Workshop ·························································································.041
Unit 5 Marketing ···················································································.042
Warming-up ·······················································································.042
Listening ··························································································.043
Reading ····························································································.044
Speaking ··························································································.049
Writing ····························································································.049
Workshop ·························································································.051
Unit 6 Order Management ······································································.052
Warming-up ·······················································································.052
Listening ··························································································.053
Reading ····························································································.054
Speaking ··························································································.061
Writing ····························································································.062
Workshop ·························································································.064
Unit 7 Payment ····················································································.065
Warming-up ·······················································································.065
Listening ··························································································.066
Reading ····························································································.067
Speaking ··························································································.072
Writing ····························································································.074
Workshop ·························································································.076
Unit 8 Delivery ·····················································································.077
Warming-up ·······················································································.077
Listening ··························································································.078
Reading ····························································································.079
Speaking ··························································································.085
Writing ····························································································.086
Workshop ·························································································.089
Unit 9 Data Analytics ·············································································.090
Warming-up ·······················································································.090
Listening ··························································································.091
Reading ····························································································.092
Speaking ··························································································.096
Writing ····························································································.096
Workshop ·························································································.098
Unit 10 Customer Service ······································································.099
Warming-up ·······················································································.099
Listening ··························································································.100
Reading ····························································································.101
Speaking ··························································································.106
Writing ····························································································.106
Workshop ·························································································.107
參考文獻(xiàn) ·······························································································.108
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