定 價(jià)：36 元
叢書名：全國(guó)職業(yè)技能英語(yǔ)系列教材
- 作者：王小平 ，葛蘊(yùn)鮮 編
- 出版時(shí)間：2010/8/1
- ISBN：9787301176986
- 出 版 社：北京大學(xué)出版社
- 中圖法分類：H31
- 頁(yè)碼：125
- 紙張：膠版紙
- 版次：1
- 開本：16開
《郵政英語(yǔ)》內(nèi)容涉及郵政行業(yè)各業(yè)務(wù)板塊，如：郵務(wù)類業(yè)務(wù)、速遞物流業(yè)務(wù)、金融保險(xiǎn)業(yè)務(wù)、集郵業(yè)務(wù)等。具體內(nèi)容包括郵政歷史、萬(wàn)國(guó)郵聯(lián)、普遍服務(wù)、郵局、投遞員、客戶服務(wù)、集郵、直復(fù)營(yíng)銷、速遞、物流、郵政技術(shù)與設(shè)備、郵政金融保險(xiǎn)、社會(huì)責(zé)任和郵政可持續(xù)發(fā)展等方面的相關(guān)知識(shí)。
本教材編寫隊(duì)伍深入企業(yè)一線學(xué)習(xí)調(diào)研，長(zhǎng)期為郵政企業(yè)進(jìn)行郵政英語(yǔ)培訓(xùn)，開展多項(xiàng)教育和郵政課題研究，并且參與了郵政職業(yè)技能鑒定培訓(xùn)教材的編寫和中國(guó)郵政網(wǎng)絡(luò)培訓(xùn)學(xué)院的建設(shè)。本教材是編寫組各位成員多年教學(xué)和企業(yè)實(shí)踐經(jīng)驗(yàn)的結(jié)晶。
我國(guó)高職高專教育的春天來(lái)到了。隨著國(guó)家對(duì)高職高專教育重視程度的加深，職業(yè)技能教材體系的建設(shè)成為了當(dāng)務(wù)之急。高職高專過(guò)去沿用和壓縮大學(xué)本科教材的時(shí)代一去不復(fù)返了。
語(yǔ)言學(xué)家Hamer指出：“如果我們希望學(xué)生學(xué)到的語(yǔ)言是在真實(shí)生活中能夠使用的語(yǔ)言，那么在教材編寫中接受技能和產(chǎn)出技能的培養(yǎng)也應(yīng)該像在生活中那樣有機(jī)地結(jié)合在一起�！�
教改的關(guān)鍵在教師，教師的關(guān)鍵在教材，教材的關(guān)鍵在理念。我們依據(jù)《高職高專教育英語(yǔ)課程教學(xué)基本要求》的精神和編者做了大量調(diào)查，秉承“實(shí)用為主，夠用為度，學(xué)以致用，觸類旁通”的原則，歷經(jīng)兩年艱辛，為高職高專學(xué)生編寫了這套專業(yè)技能課和實(shí)訓(xùn)課的英語(yǔ)教材。
本套教材的內(nèi)容貼近工作崗位，突出崗位情景英語(yǔ)，是一套職場(chǎng)英語(yǔ)教材，具有很強(qiáng)的實(shí)用性、仿真性、職業(yè)性，其特色體現(xiàn)在以下幾個(gè)方面：
1.開放性
本套教材在堅(jiān)持編寫理念、原則及體例的前提下，不斷增加新的行業(yè)或崗位技能英語(yǔ)分冊(cè)作為教材的延續(xù)。
2.國(guó)際性
本套教材以國(guó)內(nèi)自編為主，以國(guó)外引進(jìn)為輔，取長(zhǎng)補(bǔ)短，渾然一體。目前已從德國(guó)引進(jìn)了某些行業(yè)的技能英語(yǔ)教材.還將從德國(guó)或他國(guó)引進(jìn)優(yōu)
秀教材經(jīng)過(guò)本土化后奉獻(xiàn)給廣大師生。
3.職業(yè)性
本套教材是由高職院校教師與行業(yè)專家針對(duì)具體工作崗位、情景過(guò)程共同設(shè)計(jì)編寫。同時(shí)注重與行業(yè)資格證書相結(jié)合。
Unit 1 The Post
Reading 1 History of the Post
Reading 2 Universal Postal Union
Unit 3 Post 0ffice
Reading 1 Post Office of the Royal Mail
Reading 2 Being Your Own Postman
Unit 3 Mail Carrier
Reading 1 Delivering the Mail
Reading 2 Proud to Serve
Unit 4 Customer Service
Reading 1 How to Treat Your Customers?
Reading 2 Dealing with Difficult Customers
Unit 5 Philately
Reading 1 Such a Simple Idea-The Story of the Postage Stamp
Reading 2 The Philatelist's Passion
Unit 6 Direct Marketing
Reading 1 Mailshots
Reading 2 A Piece that Pops
Unit 7 EMS and Logistics
Reading 1 TNT Express
Reading 2 UPS Supply Chain Solutions
Unit 8 Postal Technology and Equipment
Reading 1 Sorting the Mail
Reading 2 The Challenge of Emerging Technologies
Unit 9 Postal Finance and Insurance
Reading 1 Japan Post Bank
Reading 2 How Does Insurance Work?
Unit 10 Social Responsibility
Reading 1 Leaving a Green Footprint
Reading 2 Taking Responsibility
7. If you welcome complaints you're able to rectify the problem, then you are contributing towards your Striving for Excellence.
8. You should also realize that sometimes for no apparent reason your customers may feel: Hassled, Upset, Angry and Confused.
So you should always think about your customers' feelings. For example, if you must leave them at the counter to go away and gain the information you need, tell them what you are doing and why. Don't leave them guessing. One person's attitude towards a customer can change that customer's opinion of the whole organization. Keep your customers satisfied. Dissatisfaction leads to losing customers and losing customers means less revenue.
9. Finally by asking questions you are able to find out the customers' true needs and not your perceived idea of these needs. Once you have found out their needs then you are able to make suggestions that will help them to gain the service best suited to them. Remember the customer does not like waiting, especially when it is not necessary. You know that sometimes long queues make it impractical to give your customers anything other than fast service, but fast service with a smile can send them away happy.
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