《21世紀(jì)應(yīng)用型本科教育行業(yè)英語系列教材：機(jī)電行業(yè)英語》由八個(gè)單元組成，每個(gè)單元包括五個(gè)部分，即單元目標(biāo)（Unit Objectives）、聽與說（Let's Listen and Talk）、讀與寫（Let's Read and Write）、職場項(xiàng)目（Workplace Projeet）和職業(yè)沙龍（Career Salon）。書后附有練習(xí)答案、參考譯文、聽力會(huì)話和短文的文字材料及光盤。 《21世紀(jì)應(yīng)用型本科教育行業(yè)英語系列教材：機(jī)電行業(yè)英語》以機(jī)電行業(yè)為背景，涉及的題材包括機(jī)電領(lǐng)域的職業(yè)前景、機(jī)電一體化技術(shù)概觀、機(jī)電產(chǎn)品的開發(fā)設(shè)計(jì)、智能檢測、安裝與維護(hù)、市場調(diào)研、推廣與銷售以及世界著名企業(yè)家訪談錄。
Unit 1 The Career Path in Mechanical and Electrical Engineering
Listening
Situation 1 Talking about the career prospect
Situation 2 Getting better prepared for a job interview
Speaking
Situation 3 Asking about a job opening
Situation 4 Attending a job interview
Reading
Passage 1 The Career Path in Mechanical and Electrical Engineering
Passage 2 Automation Engineer Resume
Writing
Sample 1 A Letter of Job Application
Sample 2 A Resume
Unit 2 Mechatronics Engineering Technology
Ustening
Situation 1 Showing a visitor around the factory
Situation 2 Introducing the definition of mechatronics
Speaking
Situation 3 Visiting the production line
Situation 4 Talking about the workshop tour
Reading
Passage 1 The Introduction of Mechatronics
Passage 2 The General Introduction of Technology Tra fer Agreement
Writing
Sample 1 Abstract for Thesis （ 1 ）
Sample 2 Abstract for Thesis （2）
Unit 3 Product Design and Development
Listening
Situation 1 Asking information about the National Undergraduate Electronic Design Contest
Situation 2 Getting better prepared for a design competition
Speaking
Situation 3 Interviewing a robot design contest winner
Situation 4 Introducing design ideas
Reading
Passage 1 Automotive Design
Passage 2 “Create the Future” Design Contest
Writing
Sample 1 A Letter of Inquiry
Sample 2 A Letter of Respo e
Unit 4 Artificial Intelligence and Machine Fault Diagnosis
Listening
Situation 1 Talking about the Intelligent Tra portation System
Situation 2 Introducing Artificial Intelligence
Speaking
Situation 3 Talking about the pre-shipment i pection of goods
Situation 4 Discussing the rei pection of goods
Reading
Passage 1 Intelligent Condition Monitoring and Fault Diagnosis System
Passage 2 Machine Fault Diagnosis
Writing
Sample 1 A Letter of Complaint
Sample 2 A Letter Responding to Complaint
Unit 5 The Operation， I tallation and Maintenance of Household Appliances
Listening
Situation l Inquiring about using an air conditioner
Situation 2 Handling simple repaisand maintenance
Speaking
Situation 3 Giving customesadvice on how to maintain a new refrigerator
Situation 4 Talking about how to improve the efficiency of a refrigerator
Reading
Passage 1 I talling a Central Air Conditioner
Passage 2 Keys to Produce User-friendly Manuals
Writing
Sample 1 Follow-up Sales Letter （ 1 ）
Sample 2 Follow-up Sales Letter （2）
Unit 6 The Market Research of Mechanical and Electrical Products
Listening
Situation 1 Talking about the development of automotive engineering
Situation 2 Knowing better about the future of electric vehicles
Speaking
Situation 3 Marketing a second hand ear to a client
Situation 4 Visiting the Guangzhou International Automobile Exhibition
Reading
Passage 1 World Packaging Machinery Industry Forecasts
Passage 2 Rosy Prospects for China‘s Equipment Manufacturing Sector
Writing Sample An Agenda
Unit 7 Advertising， Sales and Marketing
Listening Situation 1 Inquiring about the price of machine tools
Situation 2 Talking about sales negotiation
Speaking Situation 3 Negotiating about terms of payment
Situation 4 Negotiating about the contract
Reading Passage 1 Green Marketing Ideas
Passage 2 Want one。’？ Get it now
Writing Sample 1 Initial Order
Sample 2 Order Sheet
Unit 8 Entrepreneur Interviews
Listening
Situation 1 Tips for becoming a successful entrepreneur
Situation 2 Talking about company image
Speaking
Situation 3 Preparing for a press interview
Situation 4 Preparing for an interview with a famous female entrepreneur
Reading
Passage 1 Driving Innovation
Passage 2 Sustainable Ford Motor Company： An Interview with Bill Ford
Writing
Sample 1 Business Memorandum （ 1 ）
Sample 2 Business Memorandum （2）
參考文獻(xiàn)
Glossary
Task 5 Pair work. Start a conversation， with your partner accordin，g to the situation：You work for a Chinese factory which exports washing machin，es to foreign companies. One potential client from America visits your actory an，d wants to place an， order， and now you are negotiating with the client in， terms of payment. Language tips： Davment bv irrevocable L/C Do you accept D/A or D/P? We insist on UC. increase the cost of import pay a deposit bank charges in connection with the credit protection of the banker's guarantee Situation 4 Negotiating about the contract Sample dialogue 2 Mr. Yang： Now， we've finally come to a basic agreement on the problems that need to be worked out. Shall we make sure we've got them right one more time? Mr. Black： Okay. I think that's a good idea and will help clarify some important items that we may have overlooked. Mr.Yang： First of all， about the format of our sales contract， we always use copies prepared and printed by our own company. Will that be all right? Mr. Black： I guess so （ half jokingly）. As long as you've got an English version， I have no objections. Mr. Yang： Yes， we do have that. And all the content is written both in Chinese and in English; therefore， in terms of law， they're equally valid. Mr. Black： Thanks. Let's use your own copies then. Mr. Yang： Now let's check the items in the sales contract. I'd like to repeat the price we have agreed on. The Unit price of Model Bl-100 is US $ 194 per set，C. I. F. New York. Is that right? Mr. Black： What about the specifications? Mr. Yang： Specifications are listed in our catalogue. Would you accept such prices and confirm the above-mentioned terms? Mr. Black： Yes， I do. Now we've made it at last. I'm so glad that through long and hard negotiations， we managed to make a good deal. Let's congratulate ourselves for the successful contract. ……
書單推薦
