世紀(jì)商務(wù)英語閱讀教程(專業(yè)篇Ⅰ第7版十二五職業(yè)教育國家規(guī)劃教材)
定 價:39 元
- 作者:劉杰英著,吳思樂,郭亞卿,任奎艷編
- 出版時間:2021/7/1
- ISBN:9787568530521
- 出 版 社:大連理工大學(xué)出版社
- 中圖法分類:F7
- 頁碼:154
- 紙張:
- 版次:7
- 開本:16開
根據(jù)目前高職高專學(xué)生實(shí)際英語水平的變化情況,第七版教材繼續(xù)延用“碎片化閱讀”的編寫理念,在學(xué)生用書每個單元的閱讀選材上采用“N個短篇+1個長篇”的體例,設(shè)計(jì)了大量反映單元主題內(nèi)容的碎片化閱讀材料,以更好地適應(yīng)學(xué)生的接受水平,這一點(diǎn)在專業(yè)篇中表現(xiàn)得尤為突出。
《世紀(jì)商務(wù)英語閱讀教程(專業(yè)篇Ⅰ第7版十二五職業(yè)教育國家規(guī)劃教材)》以微觀角度的具體商務(wù)為主線,介紹公司的業(yè)務(wù)運(yùn)營,為學(xué)習(xí)者以后工作提供必要的感性學(xué)習(xí)材料。
Unit 1 Business Ownership
Part l Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading
Unit 2 Company Structure and Corporate Culture
Part 1 Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading
Unit 3 Marketing
Part 1 Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading
Unit 4 Distribution Channel
Part 1 Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading
Unit 5 Promotion
Part 1 Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading
Unit 6 E-commerce & Cross-border E-commerce
Part 1 Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading
Unit 7 Financial Management
Part 1 Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading
Unit 8 Real Estate
Part 1 Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading
Unit 9 Risk Management and Insurance
Part 1 Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading
Unit 10 Business Law & Business Ethics
Part 1 Topic Introduction
Part 2 Reading Skills Practice
Part 3 Comprehensive Reading