傳播中的心理效應(yīng)(新編21世紀新聞傳播學(xué)系列教材)
定 價:59.8 元
叢書名:新編21世紀新聞傳播學(xué)系列教材
- 作者:劉京林
- 出版時間:2022/6/1
- ISBN:9787300306520
- 出 版 社:中國人民大學(xué)出版社
- 中圖法分類:G206
- 頁碼:344
- 紙張:
- 版次:1
- 開本:16
《傳播中的心理效應(yīng)》是“新聞心理學(xué)”“傳播心理學(xué)”課程的配套案例教材,全書收錄心理效應(yīng)詞條196條,創(chuàng)造性地將心理效應(yīng)與生機勃勃的傳播活動(包括新聞傳播、廣告?zhèn)鞑ァ⒂耙晜鞑、播音主持、新媒體傳播等)聯(lián)系起來,用心理效應(yīng)所包含的理論知識去詮釋傳播活動中的傳者及受眾的心理特點和規(guī)律,同時又用豐富多彩的傳播實踐活動去驗證心理效應(yīng)的內(nèi)涵。每一詞條的解析,既有理論闡釋,也有結(jié)合信息傳播實際案例的分析,深入淺出、鮮活生動。
本書曾以《傳播中的心理效應(yīng)解析》為名于2009年出版,深受師生喜愛。時過境遷,新媒體的涌入對傳播業(yè)帶來了巨大的沖擊,傳播活動的平臺、內(nèi)容、樣態(tài)等都發(fā)生了翻天覆地的變化。在此情形下,作者團隊對原書進行了修改、刪減和補充,詞條從原來的130條增加到現(xiàn)在的196條。全書從傳播心理學(xué)視角,及時因應(yīng)互聯(lián)網(wǎng)時代信息傳播領(lǐng)域一系列顛覆性的變革,更加全面、系統(tǒng)地涵蓋了信息傳播過程中的各類心理現(xiàn)象和問題。另外,為了確保所選擇的心理效應(yīng)的科學(xué)性,修訂后刪除了所有沒有出處的詞條。
本書可作為高校新聞與傳播心理學(xué)案例教學(xué)的教材,以及研究傳播心理效應(yīng)的案頭書。同時,在信息素養(yǎng)、媒介素養(yǎng)成為公民基本素養(yǎng)的“媒介化時代”,本書也可作為一般讀者信息傳播心理學(xué)方面的基本讀物。
劉京林 中國傳媒大學(xué)新聞學(xué)院教授、博士生導(dǎo)師,曾任中國社會心理學(xué)會傳播心理專業(yè)委員會主任委員。主要著作有《新聞心理學(xué)概論》(第六版)、《大眾傳播心理學(xué)》(第二版)、《傳播心理學(xué)理論與實踐》,主編《新聞心理學(xué)論文集》、《傳播、媒介與心理》、《新聞心理學(xué)原理》、“傳播心理研究叢書”等。
張曉輝 博士,中國傳媒大學(xué)新聞學(xué)院教授,中國社會心理學(xué)會傳播心理專業(yè)委員會秘書長。主要研究領(lǐng)域為傳播心理學(xué)。
陳銳 博士,中國傳媒大學(xué)新聞學(xué)院副教授、碩士生導(dǎo)師,中國社會心理學(xué)會傳播心理專業(yè)委員會副秘書長。主講傳播心理學(xué)、傳播心理研究方法、質(zhì)化研究、基礎(chǔ)統(tǒng)計等課程,研究領(lǐng)域為傳播效果與輿論引導(dǎo)、影視產(chǎn)業(yè)與受眾心理等。主要著作有《少數(shù)民族地區(qū)電視傳播效果研究》《政法輿情危機應(yīng)對實務(wù)手冊》等。
A
1阿倫森效應(yīng)(Aronson Effect)
2阿斯伯內(nèi)多效應(yīng)(Asiboneiduo Effect)
3安慰劑效應(yīng)(Placebo Effect)
4暗淡效應(yīng)(Dimming Effect)
5暗示效應(yīng)(Suggestion Effect)
6奧卡姆剃刀效應(yīng)(Occam’s Razor Effect)
B
7巴納姆效應(yīng)(Barnum Effect)
8榜樣效應(yīng)(A Model Effect)
9包裝效應(yīng)(Packing Effect)
10保齡球效應(yīng)(Bowling Ball Effect)
11曝光效應(yīng)(Mere Exposure Effect)
12爆冷門效應(yīng)(Effect of An Unexpected Winner)
13貝爾效應(yīng)(Bell Effect)
14避雷針效應(yīng)(Lightning Rod or Lightning Conductor Effect)
15邊際效應(yīng)(Marginal Utility)
16標簽效應(yīng)(Label Effect)
17布里丹毛驢效應(yīng)(Buridan Donkey Effect)
C
18蔡加尼克效應(yīng)(Zeigarnik Effect)
19菜肴名稱效應(yīng)(Cooked Food Name Effect)
20長尾效應(yīng)(Long Tail Effect)
21超限效應(yīng)(OverLimit Effect)
22傳播扭曲效應(yīng)(A Distortion of Communication Effect)
23詞頻效應(yīng)(Word Frequency Effect)
24從眾效應(yīng)(Conformity Effect)
25錯誤相關(guān)效應(yīng)(Illusory Correlation Effect)
26錯誤信息效應(yīng)(Misinformation Effect)
D
27單純接觸效應(yīng)(Mere Exposure Effect)
28登門檻效應(yīng)(Foot-in-the-Door Effect)
29第三人效應(yīng)(The Third-Person Effect)
30釣魚效應(yīng)(Fishing Effect)
31定勢效應(yīng)(Set Effect)
32東坡效應(yīng)(Dongpo Effect)
33對比效應(yīng)(Contrast Effect)
34多米諾骨牌效應(yīng)(Domino Effect)
F
35反暗示效應(yīng)(Anti-suggestion Effect)
36反饋效應(yīng)(Feedback Effect)
37反向思維效應(yīng)(Reversal Thinking Effect)
38犯錯誤效應(yīng)(Pratfall Effect)
39非零和效應(yīng)(Sum Non-zero Effect)
40飛輪效應(yīng)(Flywheel Effect)
41飛去來器效應(yīng)(Boomerang Effect)
42緋聞效應(yīng)(Gossip Effect)
43肥皂水效應(yīng)(Soapy Water Effect)
44風俗效應(yīng)(Custom Effect)
45馮·雷斯托夫效應(yīng)(Von Restorff Effect)
46否定效應(yīng)(Negation Effect)
47附著信息效應(yīng)(Attached Information Effect)
G
48感化效應(yīng)(Reclaiming Effect)
49高空跳遠效應(yīng)(Effect of Long Jump on High)
50格林斯潘效應(yīng)(Greenspan Effect)
51公共輿論效應(yīng)(Effect of Public Opinion)
52共生效應(yīng)(Symbiotic Effect)
53觀眾效應(yīng)(Bystander Effect)
54廣告的心理效應(yīng)(Psychological Effect of Advertisement)
55廣告負效應(yīng)(Negative Effect of Advertising)
56過度合理化效應(yīng)(Over-Justification Effect)
57過度獎勵效應(yīng)(Over-Reward Effect)
58過度效應(yīng)(Overdoing Effect)
H
59涵化效應(yīng)(Cultivation Theory)
60好感效應(yīng)(Effect of Good Impression)
61好/壞心情效應(yīng)(Good/Bad Mood Effect)
62合法化效應(yīng)(Legalization Effect)
63黑洞效應(yīng)(Black Hole Effect)
64蝴蝶效應(yīng)(Butterfly Effect)
65霍布森選擇效應(yīng)(Hobson’s Choice Effect)
66霍桑效應(yīng)(Hawthorne Effect)
J
67激將效應(yīng)(Goading Effect)
68雞尾酒會效應(yīng)(Cocktail Party Effect)
69忌諱與祈求效應(yīng)(Taboo and Petition Effect)
70記憶術(shù)效應(yīng)(Mnemonics Effect)
71價格效應(yīng)(Price Effect)
72交互效應(yīng)(Interaction Effect)
73交際氛圍效應(yīng)(Communicative Atmosphere Effect)
74接近效應(yīng)(Proximity Effect)
75金魚缸效應(yīng)(Goldfish Bowl Effect)
76禁果效應(yīng)(Forbidden Fruit Effect)
77近因效應(yīng)(Recency Effect)
78競爭優(yōu)勢效應(yīng)(Competitive Edge Effect)
79酒與污水效應(yīng)(Wine and Sewage Effect)
80劇場效應(yīng)(Theater Effect)
K
81刻板效應(yīng)(Stereotype Effect)
82刻板印象激活效應(yīng)(Stereotype-Activated Effect)
83恐怖谷效應(yīng)(Effect of the Uncanny Valley)
84框架效應(yīng)(Framing Effects)
L
85拉鋸效應(yīng)(See-Saw Effect)
86籃球架效應(yīng)(The Frame of a Basketball Effect)
87懶螞蟻效應(yīng)(Lazy Ants Effect)
88牢騷效應(yīng)(Complaint Effect)
89雷尼爾效應(yīng)(Rainier Effect)
90冷熱水效應(yīng)(Hot and Cold Water Effect)
91理發(fā)店旋轉(zhuǎn)彩柱效應(yīng)(Barber’s Pole Effect)
92漣漪效應(yīng)(Ripple Effect)
93鄰里效應(yīng)(Neighborhood Effect)
94留白效應(yīng)(Blankness Effect)
95留面子效應(yīng)(Door in the Face Effect)
M
96馬基雅維利效應(yīng)(Machiavellian Effect)
97馬太效應(yīng)(Matthew Effect)
98馬蠅效應(yīng)(Horse Flies Effect)
99錨定效應(yīng)(Anchoring Effects)
100毛毛蟲效應(yīng)(Caterpillar Effect)
101美女效應(yīng)(Beauty Effect)
102名片效應(yīng)(Effect of Famous Film)
103模仿效應(yīng)(Imitation Effect)
N
104南風效應(yīng)(South-Wind Effect)
105內(nèi)耗效應(yīng)(Internal Friction Effect)
106逆反效應(yīng)(Antagonistic Effects)
107鯰魚效應(yīng)(Catfish Effect)
O
108偶像效應(yīng)(Idol Effect)
P
109攀比效應(yīng)(Pursuit-to-Match Effect)
110潘多拉效應(yīng)(Pandora Effect)
111旁觀者效應(yīng)(Bystander Effect)
112泡菜效應(yīng)(Kimchi Effect)
113碰撞效應(yīng)(Collision Effect)
114皮格馬利翁效應(yīng)(Pygmalion Effect)
115啤酒效應(yīng)(Beer Effect)
116破窗效應(yīng)(Broken Window Effect)
117瀑布效應(yīng)(Cascade Effect)
Q
118期望效應(yīng)(Expectancy Effect)
119啟動效應(yīng)(Priming Effect)
120氣氛效應(yīng)(Atmosphere Effect)
121氣溫效應(yīng)(Temperature Effect)
122強化效應(yīng)(Reinforcement Effect)
123青蛙效應(yīng)(Frog Effect)
124情境效應(yīng)(Context Effect)
125情緒效應(yīng)(Emotional Effects)
126去敏感化效應(yīng)(Desensitizing Effect)
127圈內(nèi)人偏袒效應(yīng)(In-Group Favoritism Effect)
128圈外人同質(zhì)效應(yīng)(Out-Group Homogeneity Effect)
129權(quán)威效應(yīng)(Authority Effect)
130群體參照效應(yīng)(Group-Reference Effect)
131群體極化效應(yīng)(Group Polarization Effect)
S
132塞利格曼效應(yīng)(Seligman Effect)
133掃帚星效應(yīng)(Forked-Tail Effect)
134山賈爾效應(yīng)(Sanjaya Effect)
135閃光燈效應(yīng)(Flashbulb Effect)
136舌尖效應(yīng)(Tip-of-the-Tongue Effect)
137社會傳染效應(yīng)(Social Contagion Effect)
138社會惰化效應(yīng)(Social Loafing Effect)
139時長效應(yīng)(Effect of Relative Time)
140實驗者效應(yīng)(Experimenter Effect)
141事后聰明效應(yīng)(Hindsight Bias Effect)
142手表效應(yīng)(Watch Effect)
143首因效應(yīng)(Primacy Effect)
144睡眠者效應(yīng)(Sleeper Effect)
145斯楚普效應(yīng)(Stroop Effect)
146死線抽象效應(yīng)(Dead-Level Abstracting Effect)
T
147塔西陀效應(yīng)(Tacitus Effect)
148態(tài)度-依從-行為效應(yīng)(Attitude-Compliance-Action Effect)
149態(tài)度應(yīng)對效應(yīng)(Attitude Effect)
150套裁效應(yīng)(Cutting Effect)
151踢貓效應(yīng)(Kick the Cat Effect)
152天才效應(yīng)(Talent Effect)
153天花板效應(yīng)(Ceiling Effect)
154同輩效應(yīng)(Cohort Effect)
155同化評定效應(yīng)(Effect of Assimilative Assessment)
156同化效應(yīng)(Acculturation Effect)
157投射效應(yīng)(Projection Effect)
158團體壓力效應(yīng)(Group Pressure Effect)
159蛻皮效應(yīng)(Molting Effect)
160退情效應(yīng)(Drawing Back Effect)
W
161“亡斧疑鄰”效應(yīng)(Lose Axe Suspect the Neighbor Effect)
162位差效應(yīng)(Status Differential Effect)
163無關(guān)效應(yīng)(Disjunction Effect)
164武器效應(yīng)(Weapon Effect)
X
165稀貴效應(yīng)(Rarity Effect)
166稀釋效應(yīng)(Dilution Effect)
167喜好效應(yīng)(Like Effect)
168效顰效應(yīng)(Blind Imitation Effect)
169諧謔效應(yīng)(Wisecrack Effect)
170心境一致性效應(yīng)(Mood Congruence Effect)
171心理代償效應(yīng)(Psychological Compensation Effect)
172信念固著效應(yīng)(Faith Adherence Effect)
173行動者—觀察者效應(yīng)(Actor-Observer Effect)
174虛假普遍性效應(yīng)(False Consensus Effect)
175序位效應(yīng)(Serial-Position Effect)
Y
176藥物依賴效應(yīng)(Drug Dependence Effect)
177移情效應(yīng)(Empathy Effect)
178游動效應(yīng)(Autokinetic Effect)
179語境效應(yīng)(Context Effect)
180預(yù)防注射效應(yīng)(Preventive Injection Effect)
181預(yù)言的自我實現(xiàn)效應(yīng)(Self-Fulfilling Prophecy Effect)
182樂隊花車效應(yīng)(Bandwagon Effect)
183暈輪效應(yīng)(Halo Effect)
184醞釀效應(yīng)(Brewing Effect)
Z
185責任分散效應(yīng)(Responsibility Sharing Effect)
186詹森效應(yīng)(Jansen Effect)
187招牌效應(yīng)(Effect of Sign)
188證同效應(yīng)(Similarity Effect)
189政治安全閥效應(yīng)(Political Security Threshold Effect)
190知覺恒常效應(yīng)(Perceptual Constancy)
191直觀宣傳效應(yīng)(Effect of Visual Propaganda)
192制服效應(yīng)(Uniform Effect)
193中斷效應(yīng)(Interrupt Effect)
194自己人效應(yīng)(Acquaintances Effect)
195自殺效應(yīng)(Suicide Effect)
196自我參照效應(yīng)(Self-Reference Effect)
索引
附錄 走下殿堂的藝術(shù)