商務(wù)英語步步贏：實(shí)戰(zhàn)談判贏天下（附光盤1張）
定 價(jià)：26 元
- 作者：Alejandro Taylor ，David Joseph 著 盛丹丹 編
- 出版時(shí)間：2010/1/1
- ISBN：9787118065787
- 出 版 社：國(guó)防工業(yè)出版社
- 中圖法分類：H31
- 頁碼：253
- 紙張：膠版紙
- 版次：1
- 開本：大32開
《商務(wù)英語步步贏：實(shí)戰(zhàn)談判贏天下》是套書中在“點(diǎn)”、“線”積累基礎(chǔ)上的“面”的飛躍。每一單元開端設(shè)計(jì)幾個(gè)溫故知新的句子，用于熱身和鞏固學(xué)習(xí)。然后是兩個(gè)難易有梯度的情景實(shí)戰(zhàn)對(duì)話，對(duì)話的選擇是有針對(duì)性的，在體現(xiàn)這一單元主題下的不同情況的應(yīng)對(duì)和處理方式。在學(xué)習(xí)語言的同時(shí)，還可掌握談判技巧、公關(guān)方式和國(guó)際禮儀。全書分為11章139個(gè)單元，包含商務(wù)交際、價(jià)格與付款方式、包裝與物流、貿(mào)易方式、商貿(mào)進(jìn)出口、商務(wù)會(huì)議、公司運(yùn)作、市場(chǎng)營(yíng)銷、客戶關(guān)系管理、與銀行打交道、商務(wù)旅行，可謂真正的商務(wù)話題大全。
隨著國(guó)際間商務(wù)交往的愈加頻繁，國(guó)內(nèi)掀起了學(xué)習(xí)商務(wù)英語的熱潮，而真正實(shí)用的商務(wù)類圖書卻很少。應(yīng)廣大讀者的要求，我們推出了這套《商務(wù)英語步步贏》。本套叢書采用獨(dú)特的“點(diǎn)、線、面”結(jié)合的思維模式，邀請(qǐng)眾多外教和商界成功人士并聯(lián)手明星級(jí)BEC培訓(xùn)教師齊力打造雙語“情景灌輸”的學(xué)習(xí)方法。這套書不僅為正在從事著或即將從事涉外商務(wù)活動(dòng)的人士提供了交流工具，更為BEC、雅思以及托業(yè)考生提供了應(yīng)試寶典。
《詞不離境贏天下》把商務(wù)考試和商務(wù)談判中的高頻詞匯（點(diǎn)）融入到一個(gè)實(shí)際的情境（面）之中，在一個(gè)完整的情景對(duì)話中，重點(diǎn)提出這些詞匯，進(jìn)行系統(tǒng)地?cái)U(kuò)展學(xué)習(xí)，由此詞匯再進(jìn)行8倍、10倍、20倍等的拓展速記，并列舉大量例句（線），加深記憶。本書還把BEC考試和實(shí)際商務(wù)應(yīng)用中的高頻詞匯進(jìn)行了拓展，真正地實(shí)現(xiàn)了觸類旁通，事半功倍。全書分為6章20個(gè)單元，包括合作開端、討論價(jià)格、訂購(gòu)貨物、運(yùn)送貨物、風(fēng)險(xiǎn)與紛爭(zhēng)、合作方式等商務(wù)場(chǎng)景。該書簡(jiǎn)化了一些商務(wù)情景下冗長(zhǎng)難懂的詞匯和句子，例句全部是商務(wù)活動(dòng)中最典型和具有代表性的句子，目的是使讀者在學(xué)習(xí)商務(wù)詞匯的同時(shí)，通過大量實(shí)用例句的輸入，提高應(yīng)試語感和商務(wù)交際能力。
《萬用句典贏天下》特點(diǎn)是“急用”、“全面”，是此套叢書的“線”。全書分為7章59個(gè)單元300多個(gè)情景小話題，包含商務(wù)接待、市場(chǎng)營(yíng)銷、有關(guān)展會(huì)、對(duì)外貿(mào)易、商務(wù)談判、商務(wù)會(huì)議、人力資源等內(nèi)容。本書對(duì)商務(wù)場(chǎng)景中可能會(huì)遇到的種種句子，進(jìn)行全面、系統(tǒng)的概括，可以隨查隨用。雖然是“線”的積累，但是相信這種經(jīng)緯縱橫的交錯(cuò)，可以網(wǎng)羅商務(wù)場(chǎng)景下的所有實(shí)戰(zhàn)經(jīng)典句！
Chapter 1 Business Communications 商務(wù)交際
Unit 1 Answering the Telephone接聽電話／002
Unit 2 DiMing a Wrong Number打錯(cuò)電話／004
Unit 3 Calling a Switchboard電話轉(zhuǎn)接／006
Unit 4 Arranging an Appointment安排約會(huì)／008
Unit 5 Putting Off an Appointment推遲約會(huì)／010
Unit 6 Canceling an Appointment取消約會(huì)／012
Unit 7 Visiting Clients拜訪客戶／014
Unit 8 Reception商務(wù)接待／016
Unit 9 Introduction of the Company公司介紹／018
Unit 10 Visiting Factories參觀工廠／020
Unit 1 1 Business Meals商務(wù)會(huì)餐／022
Unit 12 Arranging Activities安排活動(dòng)／024
Unit 13 Seeing Off Customers送別客戶／026
Chapter 2 Price and Terms of Payment 價(jià)格與付款方式
Unit 1 Inquiry詢盤／028
Unit 2 Offer報(bào)盤／030
Unit 3 Counter-Offer還盤／032
Unit 4 CIF成本、保險(xiǎn)加運(yùn)費(fèi)價(jià)／034
Unit 5 DDP完稅后交貨價(jià)／036
Unit 6 EXW工廠交貨價(jià)／038
Unit 7 FOB船上交貨價(jià)／040
Unit 8 Remittance匯付／042
Unit 9 Collection托收／044
Unit 10 Letter of Credit信用證／046
Unit 11 Letter of Guarantee保函／048
Chapter 3 Packing and Logistics 包裝與物流
Unit 1 Mode of Packing包裝方式／050
Unit 2 Ways of Shipment裝運(yùn)方式／052
Unit 3 Date of Shipment裝運(yùn)期限／054
Unit 4 Chartering a Vessel租船訂艙／056
Unit 5 Port of Departure起運(yùn)港／058
Unit 6 Port of Destination目的港／060
Unit 7 Transshipment Port中轉(zhuǎn)港／062
Unit 8 Clearance of Goods報(bào)關(guān)／064
Unit 9 Customs Clearance結(jié)關(guān)／066
Unit 10 Export Drawback出口退稅／068
Unit 11 Exemption from Duty進(jìn)口免稅／070
Chapter 4 Forms of Trade 貿(mào)易方式
Unit 1 Technology Transfer技術(shù)轉(zhuǎn)讓／072
Unit 2 Bidding招標(biāo)／074
Unit 3 Tender投標(biāo)／076
Unit 4 Joint Venture合資企業(yè)／078
Unit 5 Compensation Trade補(bǔ)償貿(mào)易／080
Unit 6 Barter Trade易貨貿(mào)易／082
Unit 7 Consignment Trade寄售貿(mào)易／084
Unit 8 Processing Business加工業(yè)務(wù)／086
Unit 9 Assembling Business裝配業(yè)務(wù)／088
Unit 10 Financing融資／090
Unit 1l Agent有關(guān)代理／092
Unit 12 Commission傭金問題／094
Chapter 5 Import and Export商貿(mào)進(jìn)出口
Unit 1 Credit Inquiry資信調(diào)查／096
Unit 2 Establishing Trade Relations建立貿(mào)易關(guān)系／098
Unit 3 Quantity of the Order訂貨數(shù)量／100
Unit 4 Quality of Goods貨物質(zhì)量／102
Unit 5 Ordering Goods下訂單／104
Unit 6 Out of stock缺貨／106
Unit 7 Insurance Rate保險(xiǎn)費(fèi)率／108
Unit 8 Commodity Inspection商品檢驗(yàn)／110
Unit 9 Signing a Contract簽訂合同／112
Unit 10 Revision of a Contract修改合同／114
Chapter 6 Business Conferences 商務(wù)會(huì)議
Unit 1 Preparing for a Meeting會(huì)議籌備／116
Unit 2 Agenda會(huì)議議程／118
Unit 3 Beginning the Meeting會(huì)議開始／120
Unit 4 Discussing During the Meeting會(huì)議討論／122
Unit 5 Summarization and Adjournment總結(jié)閉會(huì)／124
Chapter 7 Company Operation 公司運(yùn)作
Unit 1 Competition競(jìng)爭(zhēng)／126
Unit 2 Partnership合作關(guān)系／128
Unit 3 Product Launch新產(chǎn)品發(fā)布會(huì)／130
Unit 4 Press Conference記者招待會(huì)／132
Unit 5 Registering a Trademark商標(biāo)注冊(cè)／134
Unit 6 Patent專利／136
Unit 7 Financial Affairs公司財(cái)務(wù)／138
Unit 8 Company Website公司網(wǎng)站／140
Unit 9 Mergers公司合并／142
Unit 10 Branch Offices分支機(jī)構(gòu)／144
Chapter 8 Marketing ＆Sales 市場(chǎng)營(yíng)銷
Unit 1 Market Research市場(chǎng)調(diào)研／146
Unit 2 Target Audience目標(biāo)消費(fèi)者／148
Unit 3 Promotion by Salesperson登門推銷／150
Unit 4 Advertising Campaign廣告運(yùn)作／152
Unit 5 Choosing Media選擇媒體／154
Unit 6 Details of all Advertisement廣告細(xì)節(jié)／156
Unit 7 Promotional Events促銷活動(dòng)／158
Unit 8 Preparing for a Trade Show準(zhǔn)備展會(huì)／160
Unit 9 Trade Shows展會(huì)現(xiàn)場(chǎng)／1 62
Unit 10 Product Demonstrations產(chǎn)品展示／164
Unit 11 E-commerce電子商務(wù)／166
Unit 12 After-Sale Service售后服務(wù)／168
Chapter 9 Customer Relationship Management 客戶關(guān)系管理
Unit 1 Complaints About Quality質(zhì)量投訴／170
Unit 2 Complaints About Short Quantity短重投訴／172
Unit 3 Dealing with Complaints處理投訴／174
Unit 4 Wrong Shipment錯(cuò)發(fā)貨物／176
Unit 5 Returning the Goods退貨／178
Unit 6 Claims索賠／1 80
Unit 7 Arbitration訴諸仲裁／182
Unit 8 Public Relations公共關(guān)系／1 84
Unit 9 Company Gifts公司紀(jì)念品／186
Chapter 10 Contacting with Bank 與銀行業(yè)務(wù)
Unit 1 Opening an Account開立賬戶／188
Unit 2 Inquiring About Interest Rates詢問利率／190
Unit 3 Depositing and Withdrawing存款取錢／192
Unit 4 Closing an Account注銷賬戶／194
Unit 5 Cashing a Check支票兌現(xiàn)／196
Unit 6 The Rate of Exchange外匯匯率／198
Unit 7 Exchanging Money貨幣兌換／200
Unit 8 Credit Card信用卡／202
Unit 9 Reporting a Lost Passbook存折掛失／204
Unit 10 Investing in Stock Market投資股市／206
Chapter 11 Business Trip 商務(wù)旅行
Unit 1 Daily Schedule日程安排／208
Unit 2 Passport and Visa護(hù)照簽證210
Unit 3 Booking a Plane Ticket訂飛機(jī)票／212
Unit 4 Security Check安全檢查／214
Unit 5 On the Plane在飛機(jī)上／216
Unit 6 Transit轉(zhuǎn)機(jī)／218
Unit 7 Passing the Customs過海關(guān)／220
Unit 8 By Ship乘船／222
Unit 9 By Train乘火車／224
Unit 10 Asking the way問路／226
Unit 11 By Bus乘公交車／228
Unit 12 By Subway乘地鐵／230
Unit 13 Taking a Taxi乘出租車／232
Unit 14 Reserving a Room訂房間／234
Unit 15 Checking in入住登記／236
Unit 16 Wake-up Call電話叫醒／238
Unit 17 Laundry送洗衣物／240
Unit 18 Maintenance維修服務(wù)／242
Unit 19 Bill Mistake賬單錯(cuò)誤／244
Unit 20 Checking out結(jié)賬退房／246
Unit 21 Booking a Table餐廳訂位／248
Unit 22 At the Restaurant在餐館／250
Unit 23 Sightseeing參觀游覽／252
Reappearance Dialogs
Give It a Whirl
A: What can I do for you， Mr. Sun?
B: I want to add something to the agenda.
A: I cant do that without the general managers approval.
B: But its really important. You can see that, cant you? I want to be sure it gets the attention it needs and the information I gave you is delivered to all the members with the meeting package.
A: I agree its a relevant issue, but its not my call.
B: OK. Ill talk it with Mr. Lee.
Show Ones Capabilities
A: Do you think we will spend more than twenty minutes in the opening?
I think it should be pretty simple.
B: It shouldnt take too long, but there will be a lot of seniors at the meeting. In the opening exercises it is protocol to spend a little time to recognize them. I reckon it should take about half an hour before we can even get to the minutes.
A: Welt, at least the minutes shouldnt take too long to review. There shouldnt be a lot of active business left over from last meeting.
B: True. After review and acceptance of the minutes, we have several committee reports. Old business wont take up too much time, but sometimes the committee delegates can be a little verbose.
A: We can set a five minute report time with a three minute question and answer afterwards.
B: Thats no good. Well loose control of the meeting if we open it up to questions too early.
A: True. Well, impose an eight minute limit on the committee reports then, well save Q and A until right before closed session.
B: Sounds good.
情景再現(xiàn)
小試牛刀增加議題
A：需要我?guī)褪裁疵�，孫先生?
B：我想在會(huì)議上再增加一些議題。
A：沒有總經(jīng)理的同意我不能這么做。
B：但是你應(yīng)該也看得出這很重要吧?我希望這個(gè)議題務(wù)必得到適當(dāng)?shù)年P(guān)注，我今天給你的東西也要放在會(huì)議的文件袋中，發(fā)給所有的與會(huì)人員。
A：我同意那很重要，但那不是由我做主。
B：好吧，我去和李先生談。
大展身手確定會(huì)議議程
A：你認(rèn)為我們開幕式發(fā)言需要20多分鐘嗎?我認(rèn)為應(yīng)該非常簡(jiǎn)短。
B：是不應(yīng)該花太長(zhǎng)時(shí)間，但是會(huì)上有很多高層人士出席。開幕式上，從禮節(jié)上講需要花點(diǎn)兒時(shí)間讓大家認(rèn)識(shí)一下他們。我計(jì)算過應(yīng)該需要半個(gè)小時(shí)左右才能進(jìn)入會(huì)議記錄環(huán)節(jié)。
A：那好吧，至少不要花太多時(shí)間評(píng)議會(huì)議記錄。上次會(huì)議之后應(yīng)該沒有留下太多的后續(xù)工作。
B：是這樣。在評(píng)議和接受會(huì)議記錄之后，我們還有幾份委員會(huì)的報(bào)告要看。遺留問題不會(huì)占太多時(shí)間，但有時(shí)委員會(huì)代表會(huì)很噦嗦。
A：我們可以設(shè)定報(bào)告時(shí)間為5分鐘，隨后是3分鐘的問答時(shí)間。
B：這樣不好。如果我們會(huì)上過早讓大家提問，我們會(huì)失控的。
A：確實(shí)如此。那我們給委員會(huì)報(bào)告限定8分鐘，這樣把問答時(shí)間拖到會(huì)議結(jié)束之前。
B：這樣還不錯(cuò)。
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