《電子商務英語(第2版)》在繼承了第1版優(yōu)點的基礎上,在內容上進行了更新、補充,在結構上又增加了“聽說”和“角色扮演”模塊,強調了教學方法的使用,突出了對英語綜合能力的訓練。“閱讀”和“進一步學習”模塊,由教師根據(jù)學生的實際情況作靈活的處理,可采用分層教學,使每位學生都能從中受益,從而在原有的基礎上有所提高。
《電子商務英語(第2版)》內容豐富,圖文并茂,易于理解。課文語言淺顯,具有較強的時代氣息,內容具有較強的可讀性!峨娮由虅沼⒄Z(第2版)》設8個單元,共14課,內容涉及互聯(lián)網基礎、電子商務基礎、網絡營銷、電子支付與網絡安全、電子商務物流等方面。每課主要包括:熱身練習、閱讀、語言學習、聽說、角色扮演、進一步學習、翻譯7個模塊。在每個單元結束時,都設有單元任務供讀者練習。為了方便學習,書后還附有閱讀材料的參考譯文和練習答案。
《電子商務英語(第2版)》既可作為中等職業(yè)學校電子商務專業(yè)、國際商務、市場營銷專業(yè)及相關專業(yè)的教材,還可作為培訓用書和自學愛好者的參考書。
前言
Unit One Brief Introduction to
Internet
Lesson 1
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Lesson 2
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Unit Task
Unit Two Brief Introduction to
Electronic Commerce
Lesson 3
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Lesson 4
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Unit Task
Unit Three Categories of the
E-commerce
Lesson 5
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Lesson 6
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Unit Task
Unit Four E-marketing
Lesson 7
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Lesson 8
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Unit Task
Unit Five E-payment System
Lesson 9
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Lesson 10
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Unit Task
Unit Six Security and E-commerce
Lesson 11
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Lesson 12
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Unit Task
Unit Seven Prospect for
E-commerce
Lesson 13
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Unit Task
Unit Eight Logistics
Lesson 14
Warm-up
Reading
Language Study
Listening and Speaking
Role Play
For Further Study
Translation
Unit Task
Vocabulary
Appendix I For Further Study
參考譯文
Appendix II 課后練習答案
參考文獻