中等職業(yè)教育國(guó)際商務(wù)專業(yè)項(xiàng)目驅(qū)動(dòng)型教改教材:商務(wù)英語(yǔ)聽(tīng)說(shuō)(附CD-ROM光盤1張)
定 價(jià):26 元
- 作者:馬文冰 編
- 出版時(shí)間:2010/1/1
- ISBN:9787111275787
- 出 版 社:機(jī)械工業(yè)出版社
- 中圖法分類:H319.9
- 頁(yè)碼:182
- 紙張:膠版紙
- 版次:1
- 開(kāi)本:16開(kāi)
現(xiàn)代英語(yǔ)教學(xué)強(qiáng)調(diào)的是交際教學(xué)法,更加注重對(duì)學(xué)生聽(tīng)、說(shuō)能力的培養(yǎng)!渡虅(wù)英語(yǔ)聽(tīng)說(shuō)(附CD-ROM光盤1張)》基于先進(jìn)的英語(yǔ)教學(xué)理論,從學(xué)生就業(yè)和發(fā)展的需要出發(fā),把聽(tīng)與說(shuō)融合在一起。從教學(xué)實(shí)踐和學(xué)生掌握情況來(lái)看,這種思路是卓有成效的。
《商務(wù)英語(yǔ)聽(tīng)說(shuō)》分為日常用語(yǔ)、商務(wù)流程、相關(guān)行業(yè)用語(yǔ)三個(gè)模塊。日常用語(yǔ)模塊從找工作開(kāi)始到辦公室英語(yǔ),進(jìn)入工作狀態(tài)后,分別介紹了接機(jī)、安排日程、宴請(qǐng)、觀光和送別等內(nèi)容。商務(wù)流程模塊包括產(chǎn)品介紹、報(bào)盤和發(fā)盤、定價(jià)、支付方式、包裝、保險(xiǎn)、運(yùn)輸和合同等內(nèi)容。相關(guān)行業(yè)用語(yǔ)模塊包括會(huì)議、會(huì)展及營(yíng)銷英語(yǔ)等內(nèi)容。
《商務(wù)英語(yǔ)聽(tīng)說(shuō)》可作為國(guó)際商務(wù)專業(yè)和商務(wù)英語(yǔ)專業(yè)的教材,也可作為相關(guān)人員的參考用書(shū)。
聽(tīng)力和口語(yǔ)在職業(yè)學(xué)校的外語(yǔ)教學(xué)中一般被當(dāng)作技能訓(xùn)練來(lái)處理。教師更多地把時(shí)間放在了閱讀和寫作的教學(xué)上。學(xué)生在英語(yǔ)學(xué)習(xí)中也是重讀寫、輕聽(tīng)說(shuō)。這種思想實(shí)際上忽略了聽(tīng)力在四項(xiàng)技能中的重要作用。
英語(yǔ)是表音文字,與表意文字,如中文,有很大的差別。如果說(shuō)中文是用眼睛來(lái)學(xué)的,那么英語(yǔ)就應(yīng)該用耳朵來(lái)學(xué)。現(xiàn)代英語(yǔ)教育理論認(rèn)為,人的頭腦對(duì)語(yǔ)音的記憶能力和識(shí)別能力往往大于對(duì)文字的認(rèn)讀能力。儲(chǔ)存在頭腦中的語(yǔ)音信息,寫出來(lái)就是文章,說(shuō)出來(lái)就是口語(yǔ)。識(shí)讀的文字與頭腦中的語(yǔ)音相匹配,則能理解所讀的詞句及文章,反之,則會(huì)出現(xiàn)閱讀困難。
聽(tīng)英語(yǔ)的過(guò)程大概都是從識(shí)別單詞開(kāi)始的,再由單詞擴(kuò)展到詞組和句子。本書(shū)的編寫就遵循著這個(gè)規(guī)律:首先,將生詞或重點(diǎn)詞放在句子中,讓學(xué)生辨音;接下來(lái),讓學(xué)生在熟練識(shí)別單詞的基礎(chǔ)上識(shí)別句子;最后,把重點(diǎn)句子放在文章中,讓學(xué)生在正常語(yǔ)速的信息流中,辨別所列出的句子。如果單詞是點(diǎn),句子是線,那么接下來(lái)的就是面,即對(duì)整個(gè)篇章的理解。這樣一來(lái),從點(diǎn)到線再到面,逐步突破聽(tīng)力難關(guān)。學(xué)生的進(jìn)步也在這個(gè)過(guò)程中從點(diǎn)到面地展開(kāi)。由于我們的任務(wù)布置得清晰、明確,而且任務(wù)量不大,同學(xué)時(shí)刻可以感受到自己的進(jìn)步,很有成就感。
聽(tīng)的目的不僅是為了應(yīng)付考試,而且是為了完成工作任務(wù),進(jìn)行功能交際?谡Z(yǔ)的訓(xùn)練一方面要強(qiáng)調(diào)對(duì)語(yǔ)言的記憶能力,另一方面要強(qiáng)調(diào)將一些記住的資料重復(fù)出來(lái),在不斷的模仿練習(xí)中培養(yǎng)說(shuō)英語(yǔ)的能力和興趣。我們認(rèn)為,英語(yǔ)的聽(tīng)和說(shuō)是一個(gè)硬幣的兩面,聽(tīng)是輸入,說(shuō)是產(chǎn)出,二者相互聯(lián)系、密不可分,F(xiàn)代英語(yǔ)教學(xué)強(qiáng)調(diào)的是交際教學(xué)法,更加注重對(duì)聽(tīng)說(shuō)能力的培養(yǎng)。
前言
Module1 Everyday English
Unit 1 Finding a Job
Part A Words and Expressions
Part B Sample Talk
Part C After-class Practice
Part D Listening Practice
Part E Extra Exercises
Part F
Unit2 Office English
Part A Words and Expressions
Part B Sample Talk
Part C After-class Practice
Part D Listening Practice
Part E Extra Exercises
Part F
Unit3 Picking up the Customer at the Airport
Part A Words and Expressions
Part B Sample Talk
Part C After-class Practice
Part D Listening Practice
Part E Extra Exercises
Part F
Unit4 Making an Agenda
Part A Words and Expressions
Part B Sample Talk
Part C After-class Practice
Part D Listening Practice
Part E Extra Exercises
Part F
Unit5 At a Dinner Party
Part A Words and Expressions
Part B Sample Talk
Part C After-class Practice
Part D Listening and Practice
Part E Extra Exercises
Part F
Unit6 Touring with the Customer
Part A Words and Expressions
Part B Sample Talk
Part C After-class Practice
Part D Listening Practice
Part E Extra Exercises
Part F
Unit7 Seeing off Warmly
Part A Words and Expressions
Part B Sample Talk
Part C After-class Practice
Part D Listening Practice
Part E Extra Exercises
Part F
Module2 Business Procedures
Unit8 Product Presentation
Part A Words and Expressions
Part B Sample Talk
Part C After-class Practice
Part D Listening Practice
Part E Extra Exercises
Part F
Unit 9 Inquiry and Offer
Part A Words and Expressions
Part B Sample Talk
Part C After-class Practice
Part D Listening Practice
Part E Extra Exercises
Part F
Unit 10 Price
Part A Words and Expressions
Part B Sample Talk
Part C After-class Practice
Part D Listening Practice
Part E Extra Exercises
Part F
Unit 11 Terms of Payment
Part A Words and Expressions
Part B Sample Talk
Part C After-class Practice
Part D Listening Practice
Part E Extra Exercises
Part F
Unit 12 Packing
Part A Words and Expressions
Part B Sample Talk
Part C After-class practice
Part D Listening Practice
Part E Extra Exercises
Part F
Unit 13 Insurance
Part A Words and Expressions..
Part B Sample Talk
Part C After-class Practice
Part D Listening Practice
Part E Extra Exercises
Part F
Unit 14 Shipping
Part A Words and Expressions
Part B Sample Talk
Part C After-class practice
Part D Listening Practice
Part E Extra Exercises
Part F
Unit 15 Signing a Contract
Part A Words and Expressions
Part B Sample Talk
Part C After-class Practice
Part D Listening Practice
Part E Extra Exercises
Part F
Module 3 English in the Relative Fields
Unit 16 AtaMeeting 1
Part A Words and Expressions
Part B Sample Talk
Part C After-class Practice
Part D Listening Practice
Part E Extra Exercises
Part F
Unit 17 Marketing andPromotion
Part A Words and Expressions
Part B Sample Talk
Part C After-class Practice
Part D Listening Practice
Part E Extra Exercises
Part F
Unit 18 Signing up fora
Trade Show
Part A Words and Expressions
Part B Sample Talk
Part C After-class Practice
Part D Listening Practice
Part E Extra Exercises
Part F
One of Chinas greatest treasures is her long, rich history. As early as 1.7 million years ago, the earliest humans evolved on this land. The first dynasty, the Xia Dynasty, dates to about the 21st century BC. For 4,000 years, feudalism was the dominant economic and cultural model. Then, in 1911, the revolution led by Sun Yatsen brought the monarchy to an end. On October 1st, 1949, modern China was founded as the Peoples Republic of China. Since then, China has developed independently and vigorously. Most recently, reform and opening-up policy has energized life in China.
China is proud of her many people, long history, resplendent culture and distinctive customs. Among her greatest gifts to the world are the four great inventions (paper, gunpowder, printing and the compass). Chinese arts and crafts, including painting, calligraphy, operas, embroidery and silk, are distinctive and unique. Martial arts, which have only recently begun to enjoy popularity in other parts of the world, have been part of Chinese culture for centuries, and Chinese literature testifies to the countrys rich heritage. And, of course, there is Chinese cuisine, which has been exported to every corner of the globe.