定 價(jià):49.8 元
叢書(shū)名:“十二五”職業(yè)教育國(guó)家規(guī)劃教材
- 作者:賀雪娟,鄧曼英,戴卓 編
- 出版時(shí)間:2020/8/1
- ISBN:9787040547979
- 出 版 社:高等教育出版社
- 中圖法分類(lèi):F7
- 頁(yè)碼:111
- 紙張:膠版紙
- 版次:3
- 開(kāi)本:16開(kāi)
《職通商務(wù)英語(yǔ)》第一版于2010年出版,第二版于2016出版,為“十二五”職業(yè)教育國(guó)家級(jí)規(guī)劃教材。教材自面世以來(lái),以其優(yōu)良的品質(zhì)、新穎的編排和科學(xué)的設(shè)計(jì)得到了師生們的一致好評(píng)。為適應(yīng)時(shí)代的不斷發(fā)展和新時(shí)期對(duì)國(guó)際商貿(mào)人才的更高要求,編者團(tuán)隊(duì)完成了對(duì)教材的第二次修訂。第三版教材立足于實(shí)際教學(xué)工作中的商務(wù)英語(yǔ)專(zhuān)業(yè)課程標(biāo)準(zhǔn),將商務(wù)專(zhuān)業(yè)知識(shí)、跨文化交際能力與英語(yǔ)語(yǔ)言運(yùn)用技能相結(jié)合;以學(xué)習(xí)者為中心,以商務(wù)活動(dòng)為環(huán)境,以商貿(mào)崗位任務(wù)為路徑,以商務(wù)交際為目的,由淺入深,循序漸進(jìn),通過(guò)對(duì)學(xué)習(xí)者聽(tīng)、說(shuō)、讀、寫(xiě)、譯等基本技能的全面訓(xùn)練,使學(xué)習(xí)者通曉商務(wù)技能、掌握英語(yǔ)知識(shí),并具有在未來(lái)工作崗位中完成商務(wù)任務(wù)和商務(wù)交際的能力。
《職通商務(wù)英語(yǔ)(第三版)綜合教程3》配備二維碼音頻資源及《教師參考書(shū)3》(電子版),包含 8 個(gè)教學(xué)單元,主要涉及貿(mào)易實(shí)務(wù)、國(guó)際市場(chǎng)、貿(mào)易流程等內(nèi)容。各單元體例基本統(tǒng)一,由學(xué)習(xí)目標(biāo)、課文精讀、補(bǔ)充閱讀等模塊構(gòu)成。
UNIT 1 Global Market
Section ⅠEmerging Markets
Section Ⅱ The BRICS
Section Ⅲ A Prosperous China Benefits the World
UNIT 2 Trade Practice
Section ⅠTrade Terms
Section ⅡUCP 600
Section Ⅲ China, More than a World Factory
UNIT 3 Trade Procedure
Section ⅠTrade Procedure
Section ⅡDocuments Used in International Trade Procedure
Section Ⅲ Transportation
UNIT 4 Business Contract
Section Ⅰ Business Contract
Section Ⅱ Sales Contract
Section Ⅲ How to Write a Business Contract
UNIT 5 Management in International Business
Section ⅠInternational Human Resource Management
Section ⅡInternational Operations Management
Section Ⅲ Qualities of an HR Manager
UNIT 6 The Role of Culture in Business
Section ⅠThe Cultural Dimension of International Business
Section ⅡThe Role of Japanese Culture in Business
Section Ⅲ Company Culture
UNIT 7 International Strategic Alliances
Section Ⅰ International Strategic Alliances
Section Ⅱ The Belt and Road Initiative
Section Ⅲ WTO, NAFTA,USMCA and APEC
UNIT 8 Cross-Cultural Communication
Section Ⅰ Cross-Cultural Consultancy in International Business
Section ⅡThe Differences Between Chinese and Western Cultures in International Trade
Section Ⅲ Tips for Successful Cross-Cultural Communication
GLOSSARY