外貿(mào)英語(yǔ)函電(普通高等教育經(jīng)濟(jì)與貿(mào)易專業(yè)精品教材 “互聯(lián)網(wǎng)+”新形態(tài)立體化教學(xué)資源特色教材)
定 價(jià):45 元
- 作者:陳湯龍,孫曉春
- 出版時(shí)間:2020/11/1
- ISBN:9787518425068
- 出 版 社:中國(guó)輕工業(yè)出版社
- 中圖法分類:F75
- 頁(yè)碼:204
- 紙張:
- 版次:1
- 開本:
本書借鑒國(guó)內(nèi)外外貿(mào)英語(yǔ)函電的結(jié)構(gòu)與體系,緊密結(jié)合我國(guó)外貿(mào)業(yè)務(wù)的實(shí)際,通過(guò)大量的案例、實(shí)例,系統(tǒng)介紹了外貿(mào)業(yè)務(wù)活動(dòng)中各種商務(wù)英語(yǔ)的格式與結(jié)構(gòu)、寫作特點(diǎn)、專業(yè)術(shù)語(yǔ)、常用專業(yè)詞匯、相關(guān)句型和常見表達(dá)方式等,使學(xué)生通過(guò)實(shí)例,能
舉一反三,學(xué)以致用,從而提高外貿(mào)英語(yǔ)水平,熟練掌握外貿(mào)業(yè)務(wù)中常用的英語(yǔ)基本術(shù)語(yǔ)、表達(dá)技巧與技能。
陳湯龍,黑龍江財(cái)經(jīng)學(xué)院副教授,英語(yǔ)語(yǔ)言文學(xué)碩士,研究方向是英語(yǔ)教學(xué)、商務(wù)英語(yǔ)、英美文學(xué)。主持及參與省級(jí)項(xiàng)目9項(xiàng),發(fā)表省級(jí)及以上期刊論文20余篇,出版教材3部。主講大學(xué)英語(yǔ)、外貿(mào)英語(yǔ)函電、商務(wù)英語(yǔ)、旅游英語(yǔ)等課程。
目 錄
Unit 1 Basic Knowledge of Business Letter Writing
1.1Introduction
1.2 The principles of Business Letter Writing
1.3 Preparation before Writing
1.4Useful sentences in Business Letters
Words and vocabulary
Supplementary Reading
Exercises
Unit 2 Establishing Business Relations
2.1Introduction
2.2 Writing Skills
2.3 Letters Samples
2.4 Useful sentences in Business Letters
Words and vocabulary
Supplementary Reading
Exercises
Unit 3 Inquiries and Replies
3.1 Inquiry
3.2Reply
3.3 useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 4 Credit investigation
4.1Introduction
4.2 Letter Samples
4.3useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 5 Quotation and Offers
5.1 introductions
5.2 writing skills
5.3 Letter Samples
5.4 Some useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 6 Counter Offers
6.1Introduction
6.2 writing skills
6.3 Letters Samples
6.4 Useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 7 Orders, Acceptance and Rejections
7.1Introduction
7.2 writing skills
7.3 Letters Samples
7.4 Useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 8 Sales Promotion
8.1Introduction
8.2 writing skills
8.3 Letters Samples
8.4Useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 9 Establishment of L/C and Amendment
9.1Introduction
9.2 writing skills
9.3 Letters Samples
9.4 Useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 10 Packing
10.1Introduction
10.2 writing skills
10.3 Letters Samples
10.4 Useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 11 Shipment
11.1Introduction
11.2 writing skills
11.3 Letters Samples
11.4 Useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 12 Insurance
12.1Introduction
12.2 writing skills
12.3 Letters Samples
12.4 Useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 13 Claims
13.1Introduction
13.2 writing skills
13.3 Letters Samples
13.4 Useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Appendix A Useful Abbreviations in International Trade
Appendix B the Relevant Documents and Other Useful Expressions