Unit l Introduction 1.0 0verview 1.1 What Is Marketing All About? 1.1.1 The Concept of Exchange Exercises 1.2 Definitions of International Marketing 1.2.1 The Origins of Marketing Exercises Ⅰ 1.3 The Importance of Marketing 1.4 Why Should You Study Marketing? Exercises Ⅱ Unit 2 Consumer and Markets 2.O 0verview 2.1 The Decision—making Process 2.1.1 Problem 2.1.2 Search 2.1.3 Evaluation 2.1.4 Decision 2.1.5 Post-purchase Evaluation Process 2.2 Purchasing Situations 2.2.1 Routine PS 2.2.2 Limited PS 2.2.3 Extended PS 2.2.4 The Importance of Purcha-sing Situations