傳播學(xué)專業(yè)英語(yǔ)（大學(xué)專業(yè)英語(yǔ)系列教材）
定 價(jià)：48 元
叢書(shū)名：大學(xué)專業(yè)英語(yǔ)系列教材
- 作者：孫萬(wàn)軍
- 出版時(shí)間：2019/9/1
- ISBN：9787300274300
- 出 版 社：中國(guó)人民大學(xué)出版社
- 中圖法分類：G206
- 頁(yè)碼：192
- 紙張：
- 版次：1
- 開(kāi)本：16
《傳播學(xué)專業(yè)英語(yǔ)》是以作者多年的教學(xué)講義為藍(lán)本，參考多種國(guó)內(nèi)外同類教材編著而成。每單元兩篇課文，第一篇偏重理論，第二篇偏重大眾傳播史。力求兼顧知識(shí)的系統(tǒng)性和文章的趣味性和可讀性。五、篇幅合適。本教材考慮到高校教學(xué)的實(shí)際，準(zhǔn)備編寫(xiě)12個(gè)單元，篇幅適于一個(gè)學(xué)期的教學(xué)使用。本書(shū)的目標(biāo)讀者是高等院校新聞傳媒類專業(yè)高年級(jí)本科生和研究生，可以用作傳播學(xué)專業(yè)英語(yǔ)教材，也可以用作傳播學(xué)英文授課或雙語(yǔ)授課教材。
孫萬(wàn)軍，文學(xué)博士，教授、碩士生導(dǎo)師；曾獲北京市優(yōu)秀教師、河北省師德先進(jìn)個(gè)人等稱號(hào)；主持國(guó)家社科基金課題、北京市社科基金課題、新聞出版廣電總局軟科學(xué)課題、北京市教委社科課題等多項(xiàng)；出版專著4部，發(fā)表AHCI、CSSCI檢索論文20余篇。近年出版的教材有《跨文化傳播簡(jiǎn)明英語(yǔ)教程》、《西方編輯學(xué)入門(mén)》、《大學(xué)生英語(yǔ)實(shí)踐短劇》等。
Unit 1 The Importance of Communication
Text A Communication—What Makes Man the Master of the Earth
Text B Stages in the History of Human Communication
Unit 2 The Nature of Communication •
Text A What is Communication
Text B What Communication Does
Unit 3 Culture, Communication and Mass Communication
Text A Culture and Communication
Text B What is Mass Communication
Unit 4 Basics of Communication Theories (I)
Text A The Media as Gatekeeper
Text B The Limited Effects Theories
Unit 5 Basics of Communication Theories (II)
Text A Theories about Audience and Communication Effects
Text B The Meaning-Making Perspective
Unit 6 Books
Text A History of Books
Text B Book Publishing
Unit 7 Newspapers
Text A Early History of Newspapers
Text B Development of Newspapers
Text C Newspapers in USA and Their Audiences
Text D Trends and Convergence in Newspaper Publishing
Unit 8 Magazines •
Text A A Short History of Magazines
Text B Structure of the Magazine Industry
Text C Trends in Magazine Publishing
Unit 9 Radio Broadcasting
Text A Early History of Radio
Text B Development of Radio Broadcasting
Unit 10 Movies
Text A A Short History of the Movies
Text B The Development of the Movies
Text C Movies in the Age of Television
Text D Movie Industry Today
Unit 11 Television
Text A A Short History of Television
Text B The Broadcast Television Industry
Text C Trends and Convergence in Television and Cable
Unit 12 The Internet
Text A A Short History of the Internet
Text B The Internet Today
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