本教材根據《商業(yè)空間設計》課程項目化教學的需要，從行業(yè)經典案例分析入手，簡要介紹了餐飲空間的設計要求及方法，引導學生對餐飲空間設計進行理解與分析。并在本書實訓部分以學生作品作為案例，詳細展示了項目化課程中餐飲空間的設計流程，能對學生的設計過程起到一定的規(guī)范和指導作用。同時，本書也介紹了標識及導向系統在餐飲空間中的應用，使學生理解其與餐飲空間設計的關系，從而更加全面的認識餐飲空間設計。
陳卓，四川工商職業(yè)技術學院設計藝術系環(huán)境藝術設計專業(yè)講師，本科及碩士研究生畢業(yè)于川音成都美術學院環(huán)境藝術系，主要負責室內設計專業(yè)方向的教學。曾發(fā)表學術論文4篇，參編教材1部，完成設計多項，設計作品曾2次獲得省級比賽獎。
項目1 餐飲空間設計方法案例分析——星巴克咖啡廳························ 1
進程1 星巴克的體驗設計與餐飲空間設計構思·································· 1
進程2 空間處理要點····································································· 7
進程3 設計的基本要求·································································· 7
項目2 餐飲空間設計與實訓·························································· 14
簡餐餐廳設計················································································ 14
任務1 項目導入·········································································· 15
進程1 項目情況介紹，任務書解讀················································ 16
進程2 場地勘測，收集資料·························································· 17
進程3 收集材料進行整理與分析···················································· 18
任務2 初步方案階段···································································· 18
進程1 外出考察·········································································· 19
進程2 繪制平面布置圖································································ 19
進程3 繪制手繪創(chuàng)意草圖····························································· 23
進程4 設計意向匯報···································································· 25
任務3 深化方案階段···································································· 28
進程1 完成設計方案圖································································ 29
進程2 制作電腦效果圖································································ 33
任務4 方案后期階段···································································· 36
項目3 餐飲空間中的標識及導向系統············································· 55
進程1 標識及導向系統的意義······················································· 55
進程2 標識及導向系統在餐飲空間中的應用···································· 58
進程3 餐飲空間標識及導向系統設計案例賞析································ 62
項目4 案例賞析·········································································· 68
參考文獻······················································································ 89
附 錄························································································· 90
咖啡館按照商業(yè)模式分類，不足以準確、細致區(qū)分目標顧客人群。體驗設計重視“為誰設計”，從體驗設計角度出發(fā)，以“主題”定義不同類型的咖啡館則更為合理。主題是咖啡館的靈魂，以主題分類，能準確地區(qū)分咖啡館面向的不同顧客人群。主題一旦確立后，咖啡館的環(huán)境、服務等有關顧客的體驗都將圍繞它進行設計與創(chuàng)造。星巴克的主題是創(chuàng)造屬于“白領商務人士的第三空間”。在企業(yè)看來，人的生活空間有家庭和公司，他們分別代表了休息和工作，但是人還有社會交往的需求，滿足這種需求的社交場合就是第三空間。星巴克把咖啡館設計成以“咖啡為道具”的第三空間，并通過環(huán)境、裝修、宣傳、產品等設計開發(fā)，創(chuàng)造出獨特的顧客體驗。目前，主題設計已經逐漸為設計師所重視，但是，針對“主題”的創(chuàng)新和“主題”廣度的拓展，仍處在初級階段。設計師只要用心思考、用心體會，會發(fā)現生活中有很多主題可以被應用到咖啡館的設計中，比如創(chuàng)業(yè)沙龍咖啡館、電影咖啡館、IT 咖啡館、攝影咖啡館、動漫咖啡館等。確定了主題后，還要分析目標消費人群的特點，針對主題進行深度挖掘，將與其相關的文化、功能等作為賣點，將拓展后的主題滲入顧客消費體驗的全過程，而不是僅停留在“店招”、“軟裝”等外在設計的層面。譬如江蘇常州第一家以“貓”作為主題的咖啡館——“甜心貓吧”，雖然咖啡的口感十分普通，價格也并不實惠，但卻受到愛貓人士的捧場與支持。其主要原因是店里有二十只可供觀賞的國內外純種名貓，顧客在喝咖啡的同時可以與這些貓玩耍、合影，在動物的陪伴下放松心情。店里還定期舉辦小型沙龍、育貓經驗分享會、微博網友見面會等。
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