《外貿(mào)英語(yǔ)函電》(第四版)依據(jù)國(guó)際貿(mào)易通行慣例,就商務(wù)書(shū)信格式、商務(wù)關(guān)系的建立、詢價(jià)與回復(fù)、報(bào)盤與還盤、促銷、訂購(gòu)與確認(rèn)、包裝、運(yùn)輸、付款方式、保險(xiǎn)、代理、投訴與處理、電子信函以及貿(mào)易形式等14個(gè)方面進(jìn)行商務(wù)英語(yǔ)信函應(yīng)用能力的講述。修訂后的第四版體例安排新穎,語(yǔ)言簡(jiǎn)潔規(guī)范,在原練習(xí)板塊中的句子翻譯基礎(chǔ)上增加了整篇外貿(mào)信函的英譯漢練習(xí),從而把基礎(chǔ)英語(yǔ)技能和外貿(mào)英語(yǔ)知識(shí)有機(jī)地結(jié)合起來(lái),使學(xué)生具備較強(qiáng)的撰寫國(guó)際商務(wù)英語(yǔ)書(shū)信的能力,實(shí)用性、針對(duì)性更強(qiáng)。
本書(shū)適合作為國(guó)際經(jīng)濟(jì)貿(mào)易、國(guó)際商務(wù)英語(yǔ)等專業(yè)的本科、高職高專,以及成人教育的教學(xué)用書(shū),也可作為公司、企業(yè)在第一線處理商務(wù)信息的人士參考使用。
隨著我國(guó)加入世界貿(mào)易組織,中國(guó)與世界的交流與合作更加廣泛,中國(guó)公司、企業(yè)直接參與國(guó)際貿(mào)易活動(dòng)的機(jī)會(huì)大大增加,同時(shí)對(duì)國(guó)際商務(wù)人才的需求也日益劇增。面對(duì)這種新的形勢(shì),培養(yǎng)一批能夠適應(yīng)社會(huì)主義市場(chǎng)經(jīng)濟(jì)體制,既有國(guó)際經(jīng)濟(jì)貿(mào)易的理論基礎(chǔ)和實(shí)際工作本領(lǐng),又有從事對(duì)外經(jīng)濟(jì)貿(mào)易時(shí)撰寫與處理國(guó)際商務(wù)英語(yǔ)書(shū)信能力的高素質(zhì)應(yīng)用型專門人才已成為當(dāng)務(wù)之急。
本書(shū)借鑒國(guó)內(nèi)外《外貿(mào)英語(yǔ)函電》的結(jié)構(gòu)體系,緊密結(jié)合我國(guó)外貿(mào)業(yè)務(wù)的實(shí)際,以大量實(shí)例系統(tǒng)介紹外貿(mào)實(shí)務(wù)中各種國(guó)際商務(wù)英語(yǔ)函電的格式與結(jié)構(gòu)、寫作特點(diǎn)、專業(yè)英語(yǔ)術(shù)語(yǔ)、常用業(yè)務(wù)詞匯和有關(guān)業(yè)務(wù)的英語(yǔ)表達(dá)方式和句型結(jié)構(gòu),使學(xué)者通過(guò)實(shí)例舉一反三,學(xué)以致用,并在提高英語(yǔ)水平的同時(shí),熟練掌握對(duì)外貿(mào)易業(yè)務(wù)中常用的基本術(shù)語(yǔ)及表達(dá)技能。
本書(shū)的編寫突出應(yīng)用,強(qiáng)調(diào)必需夠用,貫徹語(yǔ)言交際原則,搭建跨文化交流平臺(tái),貼近實(shí)際,有助于學(xué)生技能的掌握,成為應(yīng)用型、外向型的復(fù)合人才。本書(shū)的編寫融語(yǔ)言與實(shí)務(wù)為一體,融函電與商務(wù)為一體,融教材與習(xí)題集為一體,體現(xiàn)了繼承與創(chuàng)新、穩(wěn)定與發(fā)展的精神,為教與學(xué)提供了良好的平臺(tái),有助于教學(xué)質(zhì)量的提高。
本書(shū)共分14個(gè)單元,按照外貿(mào)實(shí)務(wù)發(fā)展的順序排列,每個(gè)單元主要包括課文、范例、生詞、短語(yǔ)及習(xí)語(yǔ)、注釋、相關(guān)詞匯與短語(yǔ)、參考表達(dá)、生詞與詞組拓展和練習(xí)等部分。課文部分扼要地介紹了本單元所涉及外貿(mào)實(shí)務(wù)的知識(shí)及相關(guān)函電的寫作要求。范例部分以函電實(shí)例的形式出現(xiàn),以供學(xué)習(xí)。生詞、短語(yǔ)及習(xí)語(yǔ)、注釋、相關(guān)詞匯與短語(yǔ)、參考表達(dá)、生詞與詞組拓展部分主要是拓展詞匯與表達(dá),增強(qiáng)基本功。練習(xí)部分主要是鞏固性訓(xùn)練。每個(gè)單元后配有大量練習(xí),練習(xí)形式新穎多樣,實(shí)用性、針對(duì)性強(qiáng)。最后,為了便于學(xué)者查閱有關(guān)生詞及詞組等,我們?cè)跁?shū)的最后編寫了總詞匯、短語(yǔ)及習(xí)語(yǔ)、注釋及相關(guān)詞匯與短語(yǔ)等4個(gè)匯總表。
本書(shū)能夠最終付梓以饗讀者,離不開(kāi)復(fù)旦大學(xué)出版社的編輯、校對(duì)、排版、美編等工作人員的辛勤工作,該書(shū)能夠順利出版亦離不開(kāi)上海市教委對(duì)外貿(mào)經(jīng)濟(jì)教育高地(本科)的支持,在此表示誠(chéng)摯的謝意。參加本教材編寫的人員及任務(wù)分工如下:孟建國(guó)(第一章、第六章)、葛萍(第二章、第三章、第四章)、殷月洪(第五章、第十三章)、周維家(第七章、第八章、第九章、第十四章)、蔡激揚(yáng)(第十章、第十一章、第十二章)。本書(shū)由葛萍、周維家擔(dān)任主編,負(fù)責(zé)總體框架設(shè)計(jì)及對(duì)全書(shū)的統(tǒng)稿,孟建國(guó)、蔡激揚(yáng)、殷月洪擔(dān)任副主編。
Unit One Layout of Business Letters
Specimen Letters
Vocabulary
Phrases and Expressions
Notes
Related Words and Phrases
Reference Expressions
Words and Phrases Power Development
Exercises
Unit Two Establishing Business Relations
Specimen Letters
Vocabulary
Phrases and Expressions
Notes
Related Words and Phrases
Reference Expressions
Words and Phrases Power Development
Exercises
Unit Three Enquiries and Replies
Specimen Letters
Vocabulary
Phrases and Expressions
Notes
Related Words and Phrases
Reference Expressions
Words and Phrases Power Development
Exercises
Unit Four Offers and Counter-offers
Specimen Letters
Vocabulary
Phrases and Expressions
Notes
Related Words and Phrases
Reference Expressions
Words and Phrases Power Development
Exercises
Unit Five Sales Promotion
Specimen Letters
Vocabulary
Phrases and Expressions
Notes
Related Words and Phrases
Reference Expressions
Words and Phrases Power Development
Exercises
Unit Six Orders and Acknowledgements
Specimen Letters
Vocabulary
Phrases and Expressions
Notes
Related Words and Phrases
Reference Expressions
Words and Phrases Power Development
Exercises
Unit Seven Packing
Specimen Letters
Vocabulary
Phrases and Expressions
Notes
Related Words and Phrases
Reference Expressions
Words and Phrases Power Development
Exercises
Unit Eight Transportation
Specimen Letters
Vocabulary
Phrases and Expressions
Notes
Related Words and Phrases
Reference Expressions
Words and Phrases Power Development
Exercises
Unit Nine Terms of Payment
Specimen Letters
Vocabulary
Phrases and Expressions
Notes
Related Words and Phrases
Reference Expressions
Words and Phrases Power Development
Exercises
Unit Ten Insurance
Specimen Letters
Vocabulary
Phrases and Expressions
Notes
Related Words and Phrases
Reference Expressions
Words and Phrases Power Development
Exercises
Unit Eleven Agencies
Specimen Letters
Vocabulary
Phrases and Expressions
Notes
Related Words and Phrases
Reference Expressions
Words and Phrases Power Development
Exercises
Unit Twelve Complaints and Adjustments
Specimen Letters
Vocabulary
Phrases and Expressions
Notes
Related Words and Phrases
Reference Expressions
Words and Phrases Power Development
Exercises
Unit Thirteen Electronic Correspondence
Specimen Telex
Specimen Fax
Specimen E-mail
Vocabulary
Phrases and Expressions
Notes
Related Words and Phrases
Reference Expressions
Words and Phrases Power 'Development
Exercises
Unit Fourteen Forms of Trade
Specimen Letters
Vocabulary
Phrases and Expressions
Notes
Related Words and Phrases
Reference Expressions
Words and Phrases Power Development
Exercises
Appendix
1. Glossary
2. Phrases and Expressions
3. Notes
4. Related Words and Phrases
5. Key to Exercises
Reference Books