策劃人語(yǔ)
題記:一個(gè)人的精神成長(zhǎng)史,取決于他的閱讀史。只有閱讀能*有效地培養(yǎng)精神生活習(xí)慣,而好的習(xí)慣又培養(yǎng)性格,性格決定人生。我們自豪,因?yàn)槲覀兙褪莿?chuàng)造這精神產(chǎn)品的人。
選擇了飛翔,總能看到藍(lán)天;選擇了遠(yuǎn)航,總能感受大海。人生不僅要作出選擇,也要堅(jiān)持住自己的選擇。學(xué)會(huì)計(jì)、當(dāng)編輯是我的意外選擇。人說(shuō)編輯是為人做嫁衣,可是這一選擇我堅(jiān)持了27年,苦在其中,樂(lè)在其中,也算是有聲有色。每當(dāng)我把一本本好書呈獻(xiàn)給人們的時(shí)候,我覺(jué)得我是富貴的人:富,不是你身上的錢財(cái),而是你心里的滿足;貴,不是你地位的顯赫,而是你被人需要的程度。
書海探尋,情懷永恒
我要說(shuō),做編輯我幸運(yùn),因?yàn)槲也粌H是*個(gè)讀者,可以對(duì)作品品頭論足,也可以對(duì)作品生殺予奪;更重要的是,這是一個(gè)很高層次的平臺(tái),在多年與名家的交往和名著的對(duì)話中,深深地為他們的人格和才學(xué)而感動(dòng),被作品的精彩所吸引,這不僅使我下筆如有神,更使我的思想和靈魂也受到一次次洗禮和震撼,得到一次次升華。對(duì)于我的作者我的書,如數(shù)家珍,作者中不乏才學(xué)和為人同樣過(guò)人的多位泰斗和顏值高責(zé)任大的眾多才子佳人;策劃的作品不僅立足專業(yè)還兼顧人文,也是情懷所在,專業(yè)加人文路才會(huì)更寬。
多年的體會(huì)是,作為一個(gè)編輯,起碼要三心二意,即責(zé)任心、細(xì)心、耐心和服務(wù)意識(shí)、創(chuàng)新意識(shí)。要多策劃一些有份量的拳頭產(chǎn)品,用一個(gè)選題推動(dòng)一個(gè)系統(tǒng)工程,用一個(gè)系統(tǒng)工程培養(yǎng)一個(gè)出版社品牌。給新入職編輯講座時(shí)我做過(guò)一個(gè)比喻:編輯兩項(xiàng)基本功,審稿甚至要比博導(dǎo)審批學(xué)生論文還要全面、細(xì)致;選題策劃要像電影導(dǎo)演一樣做星探,善于發(fā)現(xiàn)優(yōu)秀作者和挖掘好的原創(chuàng)作品。記不得27年來(lái)我策劃和編輯了多少書,組織和策劃了一大批教材、業(yè)務(wù)培訓(xùn)用書、通俗讀物、理論專著等,有的獲得過(guò)國(guó)家、省部級(jí)各類獎(jiǎng)項(xiàng),有的以其填補(bǔ)空白、社會(huì)熱點(diǎn)、風(fēng)格新穎、開拓嘗試等特點(diǎn)受到讀者的歡迎。20世紀(jì)90年代我開始自主策劃選題,多年來(lái)每年都有新叢書問(wèn)世。比如,21世紀(jì)初內(nèi)部控制研究在國(guó)內(nèi)剛興起時(shí),策劃了《現(xiàn)代內(nèi)部控制叢書》,其中《企業(yè)內(nèi)部控制管理操作手冊(cè)》是我鼓勵(lì)作者將自己飽含心血的經(jīng)過(guò)長(zhǎng)期鉆研和實(shí)踐并證明卓有成效的成果奉獻(xiàn)付梓,使得更多的人能受益于此,這無(wú)疑是對(duì)我國(guó)內(nèi)部控制理論探索和實(shí)踐發(fā)展的一種貢獻(xiàn),內(nèi)部控制選題至今還是熱點(diǎn)。2013年的《來(lái)去無(wú)塵一位財(cái)政部長(zhǎng)的生前事》所展現(xiàn)的吳波精神,與深入推進(jìn)黨風(fēng)廉政建設(shè)相得益彰,得到中央領(lǐng)導(dǎo)同志的高度重視和重要批示。中央各大主流媒體紛紛連續(xù)報(bào)道,掀起了全社會(huì)學(xué)習(xí)吳波高尚情操的熱潮。2014年至今的前沿選題《財(cái)務(wù)云叢書》等也越來(lái)越受到業(yè)界認(rèn)可。想是問(wèn)題,做是答案
眾所周知,目前的圖書出版業(yè)在行業(yè)競(jìng)爭(zhēng)和紙質(zhì)圖書受到嚴(yán)重沖擊的情況下,出版人無(wú)不感到莫大的危機(jī)感。在這種背景下,策劃一套專業(yè)圖書是頗感困惑的一件事,風(fēng)險(xiǎn)更大。但即使這樣我們也不能因噎廢食、停滯不前,還要積極應(yīng)對(duì),繼續(xù)發(fā)揮紙質(zhì)圖書的固有特質(zhì),挖掘出版內(nèi)容和形式都精彩的原創(chuàng)作品,適應(yīng)新形勢(shì)下讀者的更高需求。2017年,我們接受新的挑戰(zhàn),開啟新的征程,又策劃《中青年經(jīng)濟(jì)與管理學(xué)者文庫(kù)》《稅務(wù)名家叢書》《中國(guó)稅務(wù)律師系列叢書》《現(xiàn)代管理實(shí)務(wù)叢書》《高等院校應(yīng)用型會(huì)計(jì)人才精細(xì)化培養(yǎng)系列教材》等,繼續(xù)為扶持學(xué)術(shù)研究和總結(jié)*成果,在高端研究與專業(yè)知識(shí)普及和應(yīng)用之間搭建一座座有益的橋梁!
每一個(gè)時(shí)代的經(jīng)濟(jì)環(huán)境不同,理論研究和實(shí)務(wù)探索所需要解決的問(wèn)題也有所差別。當(dāng)前我國(guó)不僅處于經(jīng)濟(jì)結(jié)構(gòu)調(diào)整和供給側(cè)改革的攻堅(jiān)期,同時(shí)也處于大數(shù)據(jù)和互聯(lián)網(wǎng)突飛猛進(jìn)的變革期,矛盾疊加,風(fēng)險(xiǎn)交匯,市場(chǎng)環(huán)境和組織模式不斷演變發(fā)展、推陳出新,經(jīng)濟(jì)、管理、財(cái)稅等領(lǐng)域的新理論、新思想、新方法、新工具也層出不窮。亂花漸欲迷人眼,擊水三千浪幾何?這些領(lǐng)域的研究人員被時(shí)代賦予了更艱巨的責(zé)任,也面臨著更高、更多元的要求,我們不僅要具備更廣闊的學(xué)術(shù)視野,而且要有更嚴(yán)謹(jǐn)?shù)膶W(xué)術(shù)思維。輸在猶豫,贏在行動(dòng)
《中青年經(jīng)濟(jì)與管理學(xué)者文庫(kù)》的作者,都是我國(guó)經(jīng)濟(jì)與管理領(lǐng)域的中堅(jiān)力量,也是未來(lái)的大家。他們中有些人潛心從事理論研究,有些人則深耕在實(shí)務(wù)一線,但無(wú)論現(xiàn)實(shí)身份如何,視野全都沒(méi)有被拘泥在象牙塔內(nèi)。他們從不同視角對(duì)市場(chǎng)經(jīng)濟(jì)的不同要素進(jìn)行細(xì)致審視,然后匯聚于財(cái)經(jīng)版這面旗幟之下,相互碰撞,彼此激蕩,力求在市場(chǎng)經(jīng)濟(jì)轉(zhuǎn)型升級(jí)的關(guān)鍵時(shí)期留下*鮮的中國(guó)印記!
這些經(jīng)濟(jì)與管理領(lǐng)域的中青年學(xué)者,就是我國(guó)市場(chǎng)經(jīng)濟(jì)發(fā)展的潛力與優(yōu)勢(shì),他們的研究成果,不僅將引領(lǐng)市場(chǎng)經(jīng)濟(jì)的各個(gè)組成環(huán)節(jié)向更科學(xué)、更先進(jìn)的方向發(fā)展,而且將成為我國(guó)政府和企業(yè)在未來(lái)經(jīng)濟(jì)世界扮演更重要角色的支點(diǎn)與動(dòng)力。祝愿這些中青年學(xué)者能攀上更高的學(xué)術(shù)之山,走向更遠(yuǎn)的研究之路,也期待宏觀、中觀、微觀各個(gè)層面的市場(chǎng)參與者都能從這套文庫(kù)中得到切實(shí)的啟發(fā)與指引,在全面深化改革、增強(qiáng)發(fā)展活力的關(guān)鍵時(shí)期,發(fā)揮正能量和積極作用,為經(jīng)濟(jì)社會(huì)發(fā)展增添新的動(dòng)力!如果您認(rèn)可,如果您有意愿,歡迎您和您的朋友加盟我們的作者隊(duì)伍!在中國(guó)財(cái)經(jīng)出版?zhèn)髅郊瘓F(tuán)的旗艦下,中國(guó)財(cái)政經(jīng)濟(jì)出版社這老字號(hào),一定勵(lì)精圖治,譜寫新的篇章,我們用龍的精神,玉的品質(zhì)來(lái)助力您實(shí)現(xiàn)夢(mèng)想!
策劃人:樊清玉
郵箱:qingyuf@sinacom
2017年春
摘要
現(xiàn)代經(jīng)濟(jì)飛速發(fā)展,知識(shí)經(jīng)濟(jì)大大拓寬了資本的內(nèi)涵,毋庸置疑,人力資本已經(jīng)成為推動(dòng)經(jīng)濟(jì)發(fā)展的重要因素之一。人力資本在企業(yè)中的作用已為人們所共識(shí),打破現(xiàn)有資本結(jié)構(gòu)研究的框架,將人力資本納入企業(yè)資本結(jié)構(gòu)進(jìn)行研究,才稱得上是完整意義上的資本結(jié)構(gòu)研究。計(jì)算機(jī)行業(yè)上市公司通過(guò)資本市場(chǎng)的運(yùn)作,以追求公司價(jià)值最大化為指導(dǎo)方針,健康地發(fā)展成為我國(guó)科技產(chǎn)業(yè)的領(lǐng)頭軍,它們?cè)趲?dòng)本地區(qū)經(jīng)濟(jì)及提升我國(guó)經(jīng)濟(jì)發(fā)展能力方面發(fā)揮了主導(dǎo)作用。因此,深入研究計(jì)算機(jī)行業(yè)上市公司資本結(jié)構(gòu)與公司績(jī)效的關(guān)系則顯得尤為重要。 本書突破傳統(tǒng)意義的理論框架,對(duì)資本結(jié)構(gòu)概念進(jìn)行了重構(gòu),把人力資本理論和資本結(jié)構(gòu)理論加以結(jié)合來(lái)研究資本結(jié)構(gòu)。
在公司績(jī)效評(píng)價(jià)方面,以計(jì)算機(jī)行業(yè)上市公司為研究對(duì)象,基于利益相關(guān)者的角度建立因子分析法下的綜合績(jī)效評(píng)價(jià)體系,突破了以往進(jìn)行績(jī)效評(píng)價(jià)的單一性問(wèn)題。本書采用結(jié)構(gòu)方程模型研究資本結(jié)構(gòu)與公司績(jī)效的相關(guān)性問(wèn)題。構(gòu)建人力資本、股權(quán)結(jié)構(gòu)、債務(wù)結(jié)構(gòu)及公司績(jī)效的互動(dòng)模型,運(yùn)用兩階段最小二乘法對(duì)結(jié)構(gòu)方程模型予以估計(jì),并對(duì)兩階段最小二乘法回歸結(jié)果和單方程的回歸結(jié)果進(jìn)行比較分析,對(duì)單方程檢驗(yàn)結(jié)果加以進(jìn)一步改進(jìn)及完善,給出這一領(lǐng)域可靠的研究結(jié)論,從而為優(yōu)化計(jì)算機(jī)行業(yè)上市公司資本結(jié)構(gòu)、提高公司績(jī)效提供充分的實(shí)證依據(jù)。
本書首先展開相關(guān)文獻(xiàn)回顧與評(píng)述,通過(guò)對(duì)人力資本、股權(quán)資本、債務(wù)資本與公司績(jī)效的含義和相互關(guān)系進(jìn)行比較全面系統(tǒng)的文獻(xiàn)回顧與述評(píng),為全書后續(xù)的理論演繹和實(shí)證分析奠定了基礎(chǔ)! ∑浯危杂(jì)算機(jī)行業(yè)上市公司為研究對(duì)象,從各利益相關(guān)者角度出發(fā),建立了綜合評(píng)價(jià)指標(biāo)體系,采用因子分析法對(duì)樣本財(cái)務(wù)績(jī)效進(jìn)行測(cè)量,為之后的實(shí)證分析打下基礎(chǔ)! 〗又M(jìn)行統(tǒng)計(jì)模型構(gòu)建與變量設(shè)計(jì),對(duì)計(jì)算機(jī)行業(yè)上市公司的人力資本、股權(quán)結(jié)構(gòu)和債務(wù)結(jié)構(gòu)特征作出系統(tǒng)性描述,基于人力資本、股權(quán)結(jié)構(gòu)、債務(wù)結(jié)構(gòu)與公司績(jī)效的互動(dòng)性特征,構(gòu)建一個(gè)人力資本、股權(quán)結(jié)構(gòu)、債務(wù)結(jié)構(gòu)和公司績(jī)效四方互動(dòng)的聯(lián)立方程組,并在理論分析的基礎(chǔ)上建立有待檢驗(yàn)的基本假設(shè)! ∪缓螅捎脝畏匠蘋LS法對(duì)實(shí)證模型分別進(jìn)行回歸分析,闡明人力資本、股權(quán)結(jié)構(gòu)、債務(wù)結(jié)構(gòu)和公司績(jī)效之間存在的相互作用,檢驗(yàn)?zāi)P停?-1)至(4-4)作為單方程的顯著性,從中識(shí)別出具有統(tǒng)計(jì)意義的聯(lián)立方程組;通過(guò)單方程檢驗(yàn)梳理出的公司績(jī)效方程、人力資本結(jié)構(gòu)方程、股權(quán)結(jié)構(gòu)方程和債務(wù)結(jié)構(gòu)方程進(jìn)行方程組的聯(lián)立識(shí)別和檢驗(yàn),在此基礎(chǔ)上運(yùn)用兩階段最小二乘法對(duì)聯(lián)立方程作了總樣本的回歸分析,分別考察上市公司的公司績(jī)效、人力資本結(jié)構(gòu)、股權(quán)結(jié)構(gòu)和債務(wù)結(jié)構(gòu)之間的相互作用。
研究結(jié)論表明,第一,從員工平均受教育程度、工資增長(zhǎng)率、高管人員報(bào)酬以及員工規(guī)模與公司績(jī)效的相關(guān)性來(lái)看,高管人員報(bào)酬對(duì)公司績(jī)效的影響程度顯著提高;同時(shí)公司績(jī)效對(duì)高管人員報(bào)酬的影響系數(shù)也顯著地增大,反映出公司績(jī)效對(duì)高管人員報(bào)酬的影響也顯著提高。第二,從大股東持股與公司績(jī)效的關(guān)系看,大股東持股對(duì)績(jī)效的負(fù)相關(guān)性有所提高,顯示了在單方程檢驗(yàn)中低估了大股東對(duì)于公司績(jī)效的負(fù)向影響;同時(shí)公司績(jī)效對(duì)于大股東持股比例的影響比單方程檢驗(yàn)下要提高很多,即上市公司第一大股東持股在目標(biāo)公司績(jī)效的選擇上是傾向于那些低價(jià)值公司,與股權(quán)結(jié)構(gòu)理論有關(guān)規(guī)模因素的預(yù)期相符。第三,從資產(chǎn)負(fù)債率與公司績(jī)效的關(guān)系看,本書得出資產(chǎn)負(fù)債率與公司績(jī)效之間存在著顯著的倒U型關(guān)系,這一點(diǎn)修正了單方程回歸結(jié)果?傌(fù)債率與公司績(jī)效的拐點(diǎn)所處位置較低,在此拐點(diǎn)之前,增加公司負(fù)債能帶來(lái)公司績(jī)效的提高;當(dāng)公司負(fù)債率超過(guò)該點(diǎn)后,公司績(jī)效隨負(fù)債率遞減。由于財(cái)務(wù)杠桿的績(jī)效拐點(diǎn)較小,致使大部分公司的負(fù)債率仍然與公司績(jī)效負(fù)向相關(guān),說(shuō)明了計(jì)算機(jī)行業(yè)上市公司債務(wù)融資的治理效應(yīng)低下的客觀情況!
最后針對(duì)實(shí)證結(jié)論提出有助于優(yōu)化上市公司資本結(jié)構(gòu)、改進(jìn)公司績(jī)效的有關(guān)對(duì)策,闡明了研究存在的不足,并對(duì)未來(lái)研究做出進(jìn)一步展望。
Abstract
Modern economy is of a rapid growth and advance. The knowledge economy greatly broadens the contentions of capital. It is undoubtedly that human resource has become one of the most important factors. The importance of human resource in enterprise is highly recognized. Thus, breaking the present frame of capital research and combining it with the enterprise capital structure is necessary. Computer industry listed companies take value maximization as their guideline by means of operating the capitals, and become the leaders of technology industry in China. Therefore, they drive the development the local economy and increase the power of Chinas economic developing power. Thus, it is of vital importance to research the
correlation between capital structure and performance of the listed companies. This dissertation reconstructs the capital structure and conducts study through combining the human resources theory with the capital structure theory, which makes breakthrough of the conventional theory frame work. In terms of company performance assessment: this dissertation takes the computer industry listed companies as its research objects, sets up the performance assessment system on the basis of factor analysis in view of the stakeholders, which surmounts the past simplex performance assessment method. This dissertation adopts the structure model equation to analyze the relevance between the capital structure and company performance. This dissertation proposes a interactive model of the human capital structure, ownership structure and company performance. It employs simultaneous equations with leverage and maturity endogenous to test the structure equation model, and also makes contrasts between this result and that of the return of the single equation results so as to further test and improve the results, which ensure the reliability of the research conclusion and provide the sufficient empirical evidence for the listed companies to optimize their capital structures and improve the performance. First, the introduction mainly states the research background, aim of study and defines the terms of capital structure, performance and high-tech enterprise. It also illustrates the research thought, method, content and innovation. Second, systemically analyzes the coloration of the human capital, ownership capital, debt capital and performance, which serves the latter deduction and empirical analysis. Third, this dissertation takes computer industry listed companies as an illustration. The essay sets up a comprehensive evaluation system from all the relevant perspectives. In the empirical analysis, finance performance is explained variable. Factor analysis method is used to measure the sample finance performance.
Then, this paper makes the regression analysis with the empirical model respectively with the method of single equation of OLS, clarify the interaction among human capital, ownership capital, debt structure and corporate performance, tests the significance ofmodel(4-1)-(4-4), identifies the statistical significance of simultaneous equations. This paper identifies and tests the simultaneous equations of the companys performance equation, human capital structure equation, ownership capital structure equation and debt structure equation. Making the regression analysis of the total sample on the basis of using two-stage least squares method. Respectively investigating the interaction among human capital, ownership capital structure, debt structure and corporate performance. Based on the tests of two-stage least squares method, this chapter does the regression analysis of the sample. And analyze the correlation of human capital, ownership structure, debt structure and the corporate performance. The research results also indicate that the correlation of corporate performance with those including the staff average education degree, wage growth, executives and staff remuneration scale. The level significantly increased which the executive performance influenced corporate performance. And the coefficient has significantly increased that corporate performance influenced the executive performance, which also improved significantly. Secondly, We can figure out from the relationship of large shareholders and corporate performance that the negative correlation was improved which shares of stockers of the big shareholder influenced the corporate performance. Showing the underestimated negative that the largest shareholder influenced corporate performance in the single equation test. At the same time, the degree was higher that corporate performance influenced the big shareholder stake than under the single equation test. That is the first big shareholders of listed companies usually choose the low value company, according with the ownership structure theory. Thirdly, from the relationship between asset-liability ratio and corporate performance, this chapter concludes that there exists the obvious inverted u-shaped relationship between asset-liability ratio and corporate performance, which revised the single equation regression results of chapter 5. The inflection point is low between the total debt ratio and corporate performance. Increasing the company debt will lead to the improvement of corporate performance. And the company performance will decrease with debt ratio while surpassing the inflection point. Most of the companys debt ratio still shows a negative relationship with corporate performance, illustrating the low governance effect of the computer industry listed companies. Finally, conclusion and conductive suggestions point out the shortage of this research and offers a prospect of the future study.
第1章緒論(1)
11研究背景和意義(1)
12相關(guān)概念的界定(6)
13研究主要內(nèi)容與技術(shù)路線圖(9)
14研究方法和主要?jiǎng)?chuàng)新點(diǎn)(13)
第2章國(guó)內(nèi)外研究綜述(16)
21股權(quán)結(jié)構(gòu)與公司績(jī)效的關(guān)系(16)
22債務(wù)融資與公司績(jī)效的關(guān)系(25)
23人力資本與公司績(jī)效的關(guān)系(34)
24本章小結(jié)(40)
第3章計(jì)算機(jī)行業(yè)上市公司經(jīng)營(yíng)績(jī)效的評(píng)價(jià)(41)
31企業(yè)經(jīng)營(yíng)績(jī)效評(píng)價(jià)的模式(42)
32計(jì)算機(jī)行業(yè)上市公司績(jī)效評(píng)價(jià)體系的建立(54)
33計(jì)算機(jī)行業(yè)上市公司績(jī)效的計(jì)算(66)
34本章小結(jié)(82)
第4章資本結(jié)構(gòu)與績(jī)效聯(lián)立方程模型的構(gòu)建與變量設(shè)計(jì)(84)
41聯(lián)立方程模型的構(gòu)建(85)
42變量設(shè)計(jì)(86)
43主要變量的描述性統(tǒng)計(jì)(90)
44理論分析及假設(shè)建立(98)
第5章資本結(jié)構(gòu)與績(jī)效的單方程實(shí)證結(jié)果與分析(102)
51資本結(jié)構(gòu)對(duì)公司績(jī)效的影響分析(103)
52資本結(jié)構(gòu)與公司績(jī)效模型的建立(128)
53實(shí)證結(jié)論(136)
第6章資本結(jié)構(gòu)與績(jī)效的聯(lián)立方程實(shí)證結(jié)果與分析(142)
61方程聯(lián)立性的識(shí)別(143)62方程聯(lián)立性的檢驗(yàn)(146)
63聯(lián)立方程組的估計(jì)以及互動(dòng)性分析(154)
64對(duì)比分析(164)
65本章小結(jié)(167)
第7章基本結(jié)論與對(duì)策建議(169)
71基本結(jié)論(169)
72對(duì)策建議(172)
73研究不足與展望(185)
參考文獻(xiàn)(188)