本書為商務(wù)英語專業(yè)高年級教材, 選用經(jīng)濟、管理、法律、文化等領(lǐng)域的語篇材料, 注重語言基本功的訓(xùn)練和各項語言技能的平衡發(fā)展, 處理好語言技能訓(xùn)練和商務(wù)專業(yè)知識學(xué)習(xí)之間的關(guān)系, 涵蓋國際商務(wù)活動涉及的各個行業(yè)與領(lǐng)域。
Unit 1 Globalization
Text A The Empire Strikes Back
Text B Disney Theme Park
Unit 2 Film Industry
Text A The Harry Potter Economy
Text B China's Investment in Silver Screen
Unit 3 Property Boom
Text A Between a Rock and a Living Space
Text B Building Excitement
Unit 4 Information Technology
Text A Silicon Valley Visionary Who Put Apple on Top
Text B Nokia at the Crossroads: Blazing Platforms
Unit 5 Creativity and Innovation
Text A The Postmodern Craving for Creativity
Text B Design Thinking
Unit 1 Globalization
Text A The Empire Strikes Back
Text B Disney Theme Park
Unit 2 Film Industry
Text A The Harry Potter Economy
Text B China's Investment in Silver Screen
Unit 3 Property Boom
Text A Between a Rock and a Living Space
Text B Building Excitement
Unit 4 Information Technology
Text A Silicon Valley Visionary Who Put Apple on Top
Text B Nokia at the Crossroads: Blazing Platforms
Unit 5 Creativity and Innovation
Text A The Postmodern Craving for Creativity
Text B Design Thinking
Unit 6 Commercial Litigation
TextA Reducing the Risk of Commercial Litigation in theUnited States
Text B The McDonald's Coffee Lawsuit and Now, the Rest of theStory
Unit 7 Mass Customization
Text A BMW Drives Germany
Text B How Mass Customization Is Changing Our World
Unit 8 Crisis Management
Text A A Crisis Made in Japan
Text B Crisis Management in Belgium: the Case ofCoca-Cola
Unit 9 Internet and Our Life
Text A How Long Will Google's Magic Last?
Text B Has the Internet Brought Us Together or Pulled UsApart?
Unit 30 Career Planning
Text A How to Change the World
Text B How Will You Measure Your life?
Unit 13 Financial Crisis
Text A Cinderella's Moment
Text B Fixing Europe's Single Currency
Unit 32 Entrepreneuhip
Text A Can Red Wine Help You Live Forever?
Text B An Interview with Tim Ferriss--Author of The 4-HourWorkweek
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