新聞傳播學(xué)專業(yè)英語（中英文雙語版）
定 價(jià)：39 元
叢書名：國際新聞“十二五”規(guī)劃系列教材
- 作者：趙樹旺，栗文達(dá)，白楊 編著
- 出版時(shí)間：2015/1/1
- ISBN：9787565711947
- 出 版 社：中國傳媒大學(xué)出版社
- 中圖法分類：H31
- 頁碼：150
- 紙張：膠版紙
- 版次：1
- 開本：16K
趙樹旺、栗文達(dá)、白楊編著的《新聞傳播學(xué)專業(yè)英語》為中國高校新聞學(xué)與傳播學(xué)專業(yè)本科生與研究生專用教材，主要目的為幫助學(xué)生學(xué)習(xí)國際新聞與傳播先進(jìn)經(jīng)驗(yàn)，中英文雙語版，主要內(nèi)容包括新聞學(xué)、報(bào)紙、雜志、圖書、電臺、電視、電影、網(wǎng)絡(luò)、媒介融合、傳播學(xué)、傳播模式、傳播效果等十二章內(nèi)容，編著原則志在站在學(xué)術(shù)和媒體發(fā)展的前沿，打造同類圖書中的精品。
Unit 1 Journalism
1 What is Journalism?
2 News Values
3 Normative Theories of Press
Unit 2 Newspaper
1 Who Killed the Newspaper?
2 Making News Pay: Reinventing the Newspaper
3 Newspapers Managers: Who Does What
Unit 3 Magazine
1 The Magazine Industry: Non-news is Good News
2 Reading between the Lines
3 Academic Publishing: Open Sesame
Unit 4 Book
1 Book Categories
2 The Transformation of the Book Industry. Disappearing Ink Unit 1 Journalism
1 What is Journalism?
2 News Values
3 Normative Theories of Press
Unit 2 Newspaper
1 Who Killed the Newspaper?
2 Making News Pay: Reinventing the Newspaper
3 Newspapers Managers: Who Does What
Unit 3 Magazine
1 The Magazine Industry: Non-news is Good News
2 Reading between the Lines
3 Academic Publishing: Open Sesame
Unit 4 Book
1 Book Categories
2 The Transformation of the Book Industry. Disappearing Ink
3 The Future of Publishing: E-publish or Perish
Unit 5 Radio
1 Five Companies that Will Define the Future of Radio
2 Name That Tune-in: Who Will Emerge as the Future of Radio?
3 International Broadcasters: Waves in the Web
Unit 6 Television
1 Television Companies in the United States
2 Here, There and Everywhere: Television is Spreading in New Directions
3 An Interactive Future
Unit 7 Movie
1 Hollywood's Big Six are Profiting from Unoriginality
2 Film is Dead? What Else is New?
3 For Hollywood, the Future is Here. It's Just Not Evenly Distributed
Unit 8 Internet
1 Person of the Year: You
2 The End of Mass Media: Coming Full Circle
3 Social Media: The People Formerly Known as the Audience
Unit 9 Media Convergence
1 Media Convergence
2 Convergence of TV and Computer
3 Vision of Convergence
Unit 10 Communicaiton
1 What is Communication?
2 Human Communication
3 Mass Communication
Unit 11 Communication Models
1 Lasswell's Model of Communication
2 Osgood-Schramm Model of Communication
3 Riley&Riley Model of Communication
Unit 12 Communication Effects
1 Agenda Setting Theory
2 The Spiral of Silence Theory
3 Cultivation Theory
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