定 價：25 元
叢書名：全國高等院�；诠ぷ鬟^程的校企合作系列教材
- 作者：孫虹瑞，李政杰
- 出版時間：2014/4/1
- ISBN：9787566309891
- 出 版 社：對外經(jīng)濟貿(mào)易大學出版社
- 中圖法分類：H319.4
- 頁碼：176
- 紙張：膠版紙
- 版次：1
- 開本：16K
《全國高等院校基于工作過程的校企合作系列教材:致用商務英語閱讀(下)輔導用書》體例新穎，內(nèi)容翔實，選材典型，講評精辟。從商務工作的實際要求出發(fā)，融課堂商務英語教學和商務實際業(yè)務為一體，融語言文化知識與實際商務項目為一體，構(gòu)建了基于工作過程的行動導向內(nèi)容體系，實現(xiàn)了教、學、做一體化。
《全國高等院校基于工作過程的校企合作系列教材:致用商務英語閱讀(下)輔導用書》以實際的商務項目為主線，以學生為教學中心，依據(jù)商務項目實際需求開發(fā)學習情境，以典型工作環(huán)節(jié)或場景設計教學內(nèi)容。
Programme 1 Concluding a Contract
Passage 1： Oil Majors Disagree on Contract
Passage 2： Company Expands Co—operation
Programme 2 Packaging ofProducts
Passage 1： Coca—Cola Promises "Greener" Drinks Bottles
Passage 2： Food Standards to Be Clarified， Unified
Programme 3 Sole Agent
Passage 1： Ng Fung Hong Refutes Charges of Profiteering over Beef Monopoly
Passage 2： Govt， Private Owner Join Luxury Fever
Programme 4 Commodity lnspection
Passage 1： Shaanxi Commended by State Council Inspection Group For Market Supply and Supervisio
Passage 2： Pork Ribs Destroyed after Banned Additive Detected
Programme 5 Delivery and Shipment
Passage 1： Expand and Deliver （excerpts）
Passage 2： Volvo Jan Truck Deliveries Weakest in 3 Years
Programme 6 Complaints and Claims
Passage 1： Complaints on Internet Shopping Rise Sharply
Passage 2： Beyond the Arc Analyzes CFPB Complaint Data to Enhance Customer Experience
Programme 7 Business Arbitration
Passage 1： Arbitration in China.Get Used to It
Passage 2： Make HK a Business Arbitration Center
Programme 8 Business Logistics
Passage 1： At AFN， Employees are Treated with the Same Consideration as Customers
Passage 2： China Logistics Group Launches Domestic Trucking Services Operation In China
Pogramme 9 B u sin ess Ins u ranc e
Passage 1： Online Business Insurance Agent insureon Receives Near—Perfect S c ore for Customer Loyalty
Passage 2： Entrepreneurs Protect against Risks to Business
Programme10 E—commerce
Passage 1： 3 E—commerce Trends to Watch in China in 2013
Passage 2： China will Become the World's Most Valuable Market for E—commerce
Key to the Work Book
Key to the Reading Book
References
It has been a decades-long tradition for the commodity quality， business and commerce authorities to award "famous brand" and "quality inspection exemption" titles of various levels to products selected according to their rules.
The Chinese market has changed a lot during the past years.But these authorities' selection procedures and rules have not changed proportionately.
Worse， most local governments have special awards for the producers who win the titles.The application， assessment and selection procedures for the titles are sometimes influenced by artificial factors， and not based on the quality or popularity of the products.
Carrying such titles gives the products a great advantage over their competitors in advertising and marketing.
However， the melamine scandal of China's Sanlu formula milk powder in 2008， which caused an earthquake through the entire domestic dairy industry， shattered domestic consumers' trust in such titles.
The Sanlu formula carried the titles of "national famous brand" and "national quality inspection exemption commodity".Despite that， it turned out the powder was blended with industrial chemicals to increase its protein content， regardless of the harm to people's health.
The quality inspection authorities and business and commerce administrations must reform their regulations for such titles.
The success of a product depends on its popularity with consumers.After the titles awarded by government departments become a lucrative business for government officials and a protective talisman for inferior products， the titles became meaningless and now contradict their initial purpose.
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