《大學專門用途英語系列教材:商學英語教程》特點:
詞匯 豐富的語言學習活動幫助學生掌握管理學領域核心術(shù)語以及一般學術(shù)詞匯。
知識 介紹管理學領域基本概念和事實,幫助學生了解相關(guān)學科知識。
技能各種技能知識介紹和訓練幫助學生聽懂相關(guān)學術(shù)講座,讀懂相關(guān)文獻資料,參與相關(guān)學術(shù)研討,進行相關(guān)學術(shù)研究以及撰寫學術(shù)論文。
聽 幫助學生聽懂相關(guān)學術(shù)講座,聽前準備、內(nèi)容預測、巧作筆記、擴展發(fā)揮;
讀 幫助學生看懂相關(guān)學術(shù)文章:把握脈絡、找準信息、評估結(jié)果、合理推論;
說 幫助學生有效參與相關(guān)研討:報告結(jié)果、提出問題、回答問題、巧妙論證;
寫 幫助學生有效創(chuàng)作學術(shù)論文:巧寫句子、巧用文獻、巧妙開篇、精當結(jié)尾。
Unit 1 The business of business
Unit 2 The organization of work
Unit 3 Getting the work done
Unit 4 The world of technology
Unit 5 People and markets
Unit 6 Products and strategies
Unit 7 Operations: producing the goods
Unit 8 Operations: efficiency, costs and quality
Unit 9 Managing financial accounts
Unit 10 Funding company activities
Unit 11 External influences
Unit 12Strategy and change
Additional material
Transcripts
Additional translation exercise
Unit 1 The business of business
Unit 2 The organization of work
Unit 3 Getting the work done
Unit 4 The world of technology
Unit 5 People and markets
Unit 6 Products and strategies
Unit 7 Operations: producing the goods
Unit 8 Operations: efficiency, costs and quality
Unit 9 Managing financial accounts
Unit 10 Funding company activities
Unit 11 External influences
Unit 12Strategy and change
Additional material
Transcripts
Additional translation exercise
Wordlist