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本書(shū)深入貫徹黨的二十大精神，以習(xí)近平新時(shí)代中國(guó)特色社會(huì)主義思想為指導(dǎo)，準(zhǔn)確把握教育事業(yè)發(fā)展面臨的新形勢(shì)、新任務(wù)，以培養(yǎng)學(xué)生的商務(wù)英語(yǔ)口語(yǔ)能力為核心，把英語(yǔ)語(yǔ)言能力培養(yǎng)與商務(wù)知識(shí)學(xué)習(xí)有機(jī)結(jié)合起來(lái)，突出知識(shí)掌握、能力培養(yǎng)與價(jià)值塑造的協(xié)同發(fā)展。全書(shū)以國(guó)際商務(wù)交際活動(dòng)為中心，展示如何處理實(shí)際交易環(huán)節(jié)中出現(xiàn)的各類(lèi)問(wèn)題，內(nèi)容涉及國(guó)際貿(mào)易的各個(gè)實(shí)戰(zhàn)環(huán)節(jié)和相關(guān)商務(wù)活動(dòng)兩大主線(xiàn)，涵蓋客戶(hù)介紹、尋找貿(mào)易機(jī)會(huì)、商務(wù)安排、參加交易會(huì)、商務(wù)拜訪(fǎng)、營(yíng)銷(xiāo)策略、商務(wù)會(huì)議、商務(wù)促銷(xiāo)、商務(wù)談判、技術(shù)創(chuàng)新和自主品牌戰(zhàn)略等。本書(shū)精心設(shè)計(jì)了與國(guó)際商務(wù)有關(guān)的話(huà)題，從國(guó)際貿(mào)易實(shí)務(wù)的各個(gè)實(shí)戰(zhàn)環(huán)節(jié)入手,讓學(xué)生在逼真的貿(mào)易情景中學(xué)習(xí)國(guó)際商務(wù)知識(shí)、模仿體驗(yàn)如何開(kāi)展國(guó)際貿(mào)易，書(shū)中融入了展示中華文明等內(nèi)容，通過(guò)情景對(duì)話(huà)、角色扮演、專(zhuān)題討論、經(jīng)典句型操練、交際技巧、實(shí)踐操練等訓(xùn)練，讓學(xué)生在不同的商務(wù)語(yǔ)境中應(yīng)用國(guó)際商務(wù)英語(yǔ)口語(yǔ)，提高商務(wù)交際技能，提升民族自豪感，增強(qiáng)國(guó)際視野。本書(shū)配有音頻、電子課件等資源，可作為高等院校經(jīng)貿(mào)和英語(yǔ)專(zhuān)業(yè)的教材，也可作為相關(guān)從業(yè)人員的參考書(shū)。本書(shū)第三版被評(píng)為“十三五”職業(yè)教育國(guó)家規(guī)劃教材，“十四五”職業(yè)教育國(guó)家規(guī)劃教材。

Chapter 1 Welcoming Clients 1 PartA Situational Dialogue 2 Communicative Scene 1 2 Communicative Scene 2 3 Communicative Scene 3 3 Part B Practical Key Sentences 7 Part C Integration of Theory and Practice 8 Part D Practice 11 Chapter 2 Seeking Business Opportunities 15 Part A Situational Dialogue 16 Communicative Scene 1 16 Communicative Scene 2 17 Communicative Scene 3 18 Part B Practical Key Sentences 23 Part C Integration of Theory and Practice 25 Part D Practice 27 Chapter 3 Making Inquiries 31 Part A Situational Dialogue 32 Communicative Scene 1 32 Communicative Scene 2 33 Communicative Scene 3 34 Part B Practical Key Sentences 39 Part C Integration of Theory and Practice 41 Part D Practice 43 Chapter 4 Business Appointment and Arrangement 47 Part A Situational Dialogue 48 Communicative Scene 1 48 Communicative Scene 2 49 Communicative Scene 3 50 Part B Practical Key Sentences 54 Part C Integration of Theory and Practice 56 Part D Practice 58 Chapter 5 Offer and Counter-offer 61 Part A Situational Dialogue 62 Communicative Scene 1 62 Communicative Scene 2 63 Communicative Scene 3 64 Part B Practical Key Sentences 67 Part C Integration of Theory and Practice 69 Part D Practice 71 Chapter 6 At China Import and Export Fair 73 Part A Situational Dialogue 74 Communicative Scene 1 74 Communicative Scene 2 75 Communicative Scene 3 76 Part B Practical Key Sentences 79 Part C Integration of Theory and Practice 80 Part D Practice 82 Chapter 7 Business Visit 85 Part A Situational Dialogue 86 Communicative Scene 1 86 Communicative Scene 2 87 Communicative Scene 3 88 Part B Practical Key Sentences 92 Part C Integration of Theory and Practice 93 Part D Practice 96 Chapter 8 Innovative and Power Brand Strategy 99 Part A Situational Dialogue 100 Communicative Scene 1 100 Communicative Scene 2 101 Communicative Scene 3 102 Part B Practical Key Sentences 107 Part C Integration of Theory and Practice 109 Part D Practice 111 Chapter 9 Packing and Quality Inspection 115 Part A Situational Dialogue 116 Communicative Scene 1 116 Communicative Scene 2 117 Communicative Scene 3 118 Part B Practical Key Sentences 121 Part C Integration of Theory and Practice 123 Part D Practice 125 Chapter 10 Acceptance and Orders 129 Part A Situational Dialogue 130 Communicative Scene 1 130 Communicative Scene 2 131 Communicative Scene 3 132 Part B Practical Key Sentences 136 Part C Integration of Theory and Practice 137 Part D Practice 140 Chapter 11 Business Telephone Calls 143 Part A Situational Dialogue 144 Communicative Scene 1 144 Communicative Scene 2 145 Communicative Scene 3 146 Part B Practical Key Sentences 148 Part C Integration of Theory and Practice 150 Part D Practice 152 Chapter 12 Terms of Payment 155 Part A Situational Dialogue 156 Communicative Scene 1 156 Communicative Scene 2 157 Communicative Scene 3 158 Part B Practical Key Sentences 163 Part C Integration of Theory and Practice 165 Part D Practice 166 Chapter 13 Business Negotiation 169 Part A Situational Dialogue 170 Communicative Scene 1 170 Communicative Scene 2 171 Communicative Scene 3 172 Part B Practical Key Sentences 176 Part C Integration of Theory and Practice 178 Part D Practice 180 Chapter 14 Sign a Contract 185 Part A Situational Dialogue 186 Communicative Scene 1 186 Communicative Scene 2 187 Communicative Scene 3 188 Part B Practical Key Sentences 192 Part C Integration of Theory and Practice 193 Part D Practice 195 Chapter 15 Cargo Delivery 199 Part A Situational Dialogue 200 Communicative Scene 1 200 Communicative Scene 2 201 Communicative Scene 3 201 Part B Practical Key Sentences 205 Part C Integration of Theory and Practice 206 Part D Practice 209 Chapter 16 Business Conference 213 Part A Situational Dialogue 214 Communicative Scene 1 214 Communicative Scene 2 215 Communicative Scene 3 216 Part B Practical Key Sentences 221 Part C Integration of Theory and Practice 222 Part D Practice 225 Chapter 17 Sales Promotion 229 Part A Situational Dialogue 230 Communicative Scene 1 230 Communicative Scene 2 231 Communicative Scene 3 233 Part B Practical Key Sentences 237 Part C Integration of Theory and Practice 239 Part D Practice 240 Chapter 18 Interview 243 Part A Situational Dialogue 244 Communicative Scene 1 244 Communicative Scene 2 244 Communicative Scene 3 245 Part B Practical Key Sentences 249 Part C Integration of Theory and Practice 251 Part D Practice 254 Chapter 19 Complaints 257 Part A Situational Dialogue 258 Communicative Scene 1 258 Communicative Scene 2 259 Communicative Scene 3 259 Communicative Scene 4 260 Part B Practical Key Sentences 265 Part C Integration of Theory and Practice 266 Part D Practice 267 Chapter 20 Banquet and Parting 271 Part A Situational Dialogue 272 Communicative Scene 1 272 Communicative Scene 2 274 Communicative Scene 3 274 Part B Practical Key Sentences 278 Part C Integration of Theory and Practice 279 Part D Practice 281

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