本書對接“房地產(chǎn)基礎(chǔ)—購房寶典”國家精品在線課程，打破傳統(tǒng)的按知識章節(jié)和理論體系來構(gòu)建教材 結(jié)構(gòu)的傳統(tǒng)做法，創(chuàng)新實用地以工作任務(wù)為主線來搭建五個購房情境：教你選對地段、教你選對小區(qū)、教你選 對產(chǎn)品、教你做好交易、教你買房有保障，再由任務(wù)步驟導(dǎo)入對應(yīng)的知識點，即按照“先實操、后知識”的結(jié) 構(gòu)對教材體系進行創(chuàng)新。同時，本書也融入了思政元素，以實現(xiàn)價值引流、知識傳授、技能培養(yǎng)。 本書可以根據(jù)不同類型的讀者自由組合學(xué)習(xí)內(nèi)容，真正實現(xiàn)了專業(yè)基礎(chǔ)教材的活頁化，如將每個情境的任 務(wù)分析和任務(wù)實施進行組合，則構(gòu)成了一本精簡的、實用性很強的購房教程，可供初次置業(yè)者學(xué)習(xí)。相關(guān)知識 和學(xué)生活動實訓(xùn)，可供市場營銷專業(yè)房地產(chǎn)方向的學(xué)生學(xué)習(xí)。全書內(nèi)容可供房地產(chǎn)經(jīng)營與管理相關(guān)專業(yè)的學(xué)生 和房地產(chǎn)從業(yè)人員進行專業(yè)學(xué)習(xí)。
付翊，教授，高級經(jīng)濟師，重慶市骨干教師，新加坡南洋理工大學(xué)訪學(xué)人員，主要研究方向市場營銷。曾任房地產(chǎn)企業(yè)管理人員，現(xiàn)任重慶城市職業(yè)學(xué)院商學(xué)院教師。主持主研課題6項，公開發(fā)表論文10余篇，出版專著1部，主編副主編教材7部，取得實用新型專利3項，主持國家精品課程建設(shè)1門，主持參與市級精品課程建設(shè)2門。指導(dǎo)學(xué)生參加職業(yè)院校市場營銷專業(yè)技能大賽獲國家二等獎1次，市級一等獎2次。獲得市級教學(xué)設(shè)計比賽三等獎1次，市級微課大賽三等獎2次。
情境一 教你選對地段··························1
任務(wù)一 弄懂房地產(chǎn)·······················1
教學(xué)目標(biāo)······································1
任務(wù)描述······································1
任務(wù)分析······································1
任務(wù)實施······································2
相關(guān)知識······································6
拓展知識····································12
學(xué)生活動實訓(xùn)······························14
拓展閱讀····································14
任務(wù)二 如何挑選地段 ·················14
教學(xué)目標(biāo)····································14
任務(wù)描述····································15
任務(wù)分析····································15
任務(wù)實施····································15
相關(guān)知識····································22
拓展知識····································26
學(xué)生活動實訓(xùn)······························28
拓展閱讀····································29
課程思政案例······························29
情境二 教你選對小區(qū)························31
任務(wù)一 挑選優(yōu)質(zhì)開發(fā)商 ··············31
教學(xué)目標(biāo)····································31
任務(wù)描述····································31
任務(wù)分析····································31
任務(wù)實施····································32
相關(guān)知識····································36
拓展知識····································38
學(xué)生活動實訓(xùn)······························40
拓展閱讀····································40
任務(wù)二 選擇物業(yè)管理··················40
教學(xué)目標(biāo)····································40
任務(wù)描述····································41
任務(wù)分析····································41
任務(wù)實施····································41
相關(guān)知識····································44
拓展知識····································46
學(xué)生活動實訓(xùn)······························49
拓展閱讀····································49
任務(wù)三 看懂小區(qū)規(guī)劃··················50
教學(xué)目標(biāo)····································50
任務(wù)描述····································50
任務(wù)分析····································50
任務(wù)實施····································50
相關(guān)知識····································56
拓展知識····································61
學(xué)生活動實訓(xùn)······························62
拓展閱讀····································63
課程思政案例······························63
情境三 教你選對產(chǎn)品······················.65
任務(wù)一 選擇建筑產(chǎn)品··················65
教學(xué)目標(biāo)····································65
任務(wù)描述····································65
任務(wù)分析····································65
任務(wù)實施····································66
相關(guān)知識····································71
拓展知識····································82
學(xué)生活動實訓(xùn)······························85
拓展閱讀····································86
任務(wù)二 挑選好的戶型··················86
教學(xué)目標(biāo)····································86
任務(wù)描述····································86
任務(wù)分析····································86
任務(wù)實施····································87
相關(guān)知識··································109
拓展知識·································.117
學(xué)生活動實訓(xùn)···························.118
拓展閱讀·································.118
課程思政案例···························.119
情境四 教你做好交易······················120
任務(wù)一 分清價格術(shù)語················120
教學(xué)目標(biāo)··································120
任務(wù)描述··································120
任務(wù)分析··································120
任務(wù)實施 ··································121
相關(guān)知識 ··································125
拓展知識 ··································128
學(xué)生活動實訓(xùn) ····························130
拓展閱讀 ··································131
任務(wù)二 弄清付款方式和費用·······131
教學(xué)目標(biāo) ··································131
任務(wù)描述 ··································131
任務(wù)分析 ··································131
任務(wù)實施 ··································132
相關(guān)知識 ··································139
拓展知識 ··································145
學(xué)生活動實訓(xùn) ····························146
拓展閱讀 ··································148
任務(wù)三 理解房地產(chǎn)交易合同·······148
教學(xué)目標(biāo) ··································148
任務(wù)描述 ··································148
任務(wù)分析 ··································148
任務(wù)實施 ··································149
相關(guān)知識 ··································154
拓展知識 ··································154
學(xué)生活動實訓(xùn) ····························156
拓展閱讀 ··································156
課程思政案例 ····························157
情境五 教你買房有保障···················158
任務(wù)一 關(guān)注買房重要事項··········158
教學(xué)目標(biāo) ··································158
任務(wù)描述 ··································158
任務(wù)分析 ··································158
任務(wù)實施 ··································159
相關(guān)知識 ··································163
拓展知識···································164
學(xué)生活動實訓(xùn)·····························167
拓展閱讀···································168
任務(wù)二 別踩產(chǎn)權(quán)登記的坑 ··········168
教學(xué)目標(biāo)···································168
任務(wù)描述···································169
任務(wù)分析···································169
任務(wù)實施···································169
相關(guān)知識···································170
拓展知識···································172
學(xué)生活動實訓(xùn)·····························172
任務(wù)三 接房重要事項 ················173
教學(xué)目標(biāo)···································173
任務(wù)描述···································174
任務(wù)分析···································174
任務(wù)實施···································174
相關(guān)知識···································177
拓展知識·································.178
學(xué)生活動實訓(xùn)···························.180
拓展閱讀·································.182
任務(wù)四 教你二手房避坑············.182
教學(xué)目標(biāo)·································.182
任務(wù)描述·································.182
任務(wù)分析·································.182
任務(wù)實施·································.183
相關(guān)知識·································.185
拓展知識·································.188
學(xué)生活動實訓(xùn)···························.190
拓展閱讀·································.191
課程思政案例···························.191
附錄一···········································192
附錄二···········································193
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