前言在東北財(cái)經(jīng)大學(xué)薩里國際學(xué)院牽頭組織的國內(nèi)首批旅游管理類專業(yè)全英文教材編寫工作中，我們有幸承擔(dān)了《旅游目的地管理》這本教材的編寫工作。選擇全英文的方式出版教材，一是為了滿足國內(nèi)高校中外合作辦學(xué)專業(yè)課程的全英文或者雙語教學(xué)的要求，二是希望用我們的敘事手法向全世界講好中國旅游發(fā)展故事，向全球傳遞中國旅游業(yè)發(fā)展方案和中國旅游管理智慧。本著這樣的初衷，主編向兄弟院校發(fā)出邀請，*終由分別來自云南大學(xué)、東北財(cái)經(jīng)大學(xué)、云南財(cái)經(jīng)大學(xué)和上海商學(xué)院的四位教師組成了主創(chuàng)團(tuán)隊(duì)，經(jīng)過近一年的共同努力，終于將書稿完成。本書由云南大學(xué)工商管理與旅游管理學(xué)院的趙書虹教授擔(dān)任主編，東北財(cái)經(jīng)大學(xué)旅游與酒店管理學(xué)院梁春媚副教授、云南財(cái)經(jīng)大學(xué)旅游與酒店管理學(xué)院王靜副教授、上海商學(xué)院酒店管理學(xué)院的鐘喆鳴博士擔(dān)任副主編。具體分工如下：趙書虹負(fù)責(zé)本書大綱設(shè)計(jì)和前言的撰寫，正文第1章和第5章的編寫，以及書稿整體的統(tǒng)稿工作；梁春媚負(fù)責(zé)正文第6章和第8章的編寫工作；王靜負(fù)責(zé)正文第2章和第3章的編寫工作；鐘喆鳴負(fù)責(zé)正文第4章和第7章的編寫工作。在這耗時(shí)一年多的編寫過程中，主創(chuàng)團(tuán)隊(duì)從教材大綱設(shè)計(jì)到樣章編寫，從初步合成書稿到按照出版社的要求一次次修訂，克服了不能線下見面討論以及日常繁重的教學(xué)科研任務(wù)及行政工作的困難，一次次的線上溝通，一次次的私信討論，包括改標(biāo)題、加思維導(dǎo)圖、補(bǔ)充案例等，沒有一位教師掉隊(duì)，*終得以將書稿完成。感謝主創(chuàng)團(tuán)隊(duì)四位教師的精誠團(tuán)結(jié)和傾情付出，感謝出版社編輯的認(rèn)真編校，感謝東北財(cái)經(jīng)大學(xué)薩里國際學(xué)院的牽頭組織和鼎力支持。此外，同樣感謝參與書稿思維導(dǎo)圖制作、案例編寫、資料收集等工作的云南大學(xué)工商管理與旅游管理學(xué)院碩士研究生楊雨婷、楊越琴，云南財(cái)經(jīng)大學(xué)旅游與文化產(chǎn)業(yè)研究院碩士研究生孫蓉蓉、劉小琴，東北財(cái)經(jīng)大學(xué)旅游與酒店管理學(xué)院碩士研究生陳建霞、李妍、馮仕佳。本書引用和借鑒了眾多專家學(xué)者的研究成果，這些研究已經(jīng)在參考文獻(xiàn)部分羅列出來。如有遺漏，敬請諒解，在此一并感謝。盡管編者從事旅游管理專業(yè)教學(xué)科研多年，盡管我們在教材編寫過程中用心撰寫、認(rèn)真修訂，但水平有限，難免有錯(cuò)漏之處，還請多多批評指正。 趙書虹2023年1月PrefaceIn the compilation of the first batch of all？English textbooks for the major of tourism management in China, led by Surrey International Institute of Dongbei University of Finance and Economics, we had the honor to undertake the compilation of the book Tourism Destination Management. The book is published in English. First, it is aimed at Chinese？foreign cooperatively？run majors in domestic universities and meets the requirements of English or bilingual teaching of specialized courses. Second, it is hoped that we can tell the story of China？？s tourism development to the whole world with our narrative technique, and pass on China？？s tourism development program and China？？s tourism management wisdom to the whole world. In line with this original intention, the editor？in？chief sent an invitation to peer colleges and universities, and finally four teachers from Yunnan University, Dongbei University of Finance and Economics, Yunnan University of Finance and Economics and Shanghai Business School formed a creative team. After nearly one year？？s joint efforts, the manuscript was finally completed.This book is edited by Professor Zhao Shuhong from School of Business and Tourism Management of Yunnan University, and written by Associate Professor Liang Chunmei from School of Tourism and Hotel Management of Dongbei University of Finance and Economics, Associate Professor Wang Jing from School of Tourism and Hotel Management of Yunnan University of Finance and Economics, and Dr. Zhong Zheming from School of Hotel Management of Shanghai Business School. The specific division of labor is as follows: Zhao Shuhong is in charge of Chapters 1 and 5, Liang Chunmei is in charge of Chapters 6 and 8; Wang Jing is in charge of Chapters 2 and 3; Zhong Zheming is in charge of Chapters 4 and 7, and Zhao Shuhong is in charge of writing the outline, preface and unified manuscript.In the process of writing for more than a year, from the book outline design to sample chapter writing, from preliminary synthesis of the manuscript to revision according to the requirements of the publishing house, the creative team overcame the difficulty of meeting, discussing offline, and overcome the difficulties of daily teaching and research tasks and heavy administrative work. Through repeated online communication and private message discussions, changing the title, adding mind maps, and supplementing cases, the manuscript was finished with no one left behind finally. I would like to thank the four teachers of the creative team for their sincere solidarity and dedication, the editors of the publishing house for their careful proofreading and guidance, the Surrey International Institute of Dongbei University of Finance and Economics for their leading organization and full support. I also give thanks to Yang Yuting and Yang Yueqin, the postgraduates of the School of Business and Tourism Management of Yunnan University,Sun Rongrong and Liu Xiaoqin, the postgraduates of the Tourism and Cultural Industry Research Institute of Yunnan University of Finance and Economics, and Chen Jianxia, Liyan and Feng Shijia, the postgraduates of the School of Tourism and Hotel Management in Dongbei University of Finance and Economics, who participated in the collection of manuscripts and unified formats.The book quotes and draws lessons from the research results of many experts and scholars, and has been listed in the reference section. If there are any omissions, thank you here. Although the author has been engaged in teaching and scientific research of tourism management major for many years, and although we have carefully written and revised the textbook in the process of compiling, the level is limited, and there are inevitably some mistakes and omissions. Please make more criticisms and corrections.Zhao ShuhongJanuary, 2023