《國(guó)際商務(wù)英語(yǔ)函電》參考國(guó)內(nèi)外教材的編寫思路，在教學(xué)內(nèi)容和體系上融合傳統(tǒng)教學(xué)理念優(yōu)勢(shì)與時(shí)代發(fā)展特色，遵循教學(xué)規(guī)律，注重專業(yè)人才培養(yǎng)，有助于提升讀者綜合運(yùn)用外貿(mào)基礎(chǔ)知識(shí)和英語(yǔ)語(yǔ)言的高階思維能力。共分13章，重點(diǎn)介紹英文信函，傳真，電子郵件的寫作特點(diǎn)及技巧，初期溝通與協(xié)商，詢價(jià)、報(bào)價(jià)與還盤，訂單訂立、接受或拒收，支付，貨物包裝，保險(xiǎn)，運(yùn)輸，申訴和理賠，代理協(xié)議：提議、磋商及成交及商務(wù)報(bào)告等。教材內(nèi)容注重適度性，其廣度和深度符合高校商務(wù)英語(yǔ)函電課程要求，方便學(xué)生進(jìn)行參考和自主學(xué)習(xí)。
Chapter One Basic Rules of Business Writing
Section 1 Introduction
Section 2 Guide to Writing
Section 3 Exercises
Chapter Two Form of Letters, Faxes and Emails
Section 1 Introduction
Section 2 Layout Styles and Structural Parts of Letters, Faxes and Emails
Section 3 Guide to Writing
Section 4 Exercises
Chapter Three Establishing Business Relations
Section 1 Introduction
Section 2 Specimen Letters
Section 3 Useful Expressions
Section 4 Guide to Writing
Section 5 Exercises
Chapter Four Enquiries and Replies
Section 1 Introduction
Section 2 Specimen Documents
Section 3 Useful Expressions
Section 4 Guide to Writing
Section 5 Exercises
Chapter Five Quotations, Offers and Counter-Offers
Section 1 Introduction
Section 2 Specimen Documents
Section 3 Useful Expressions
Section 4 Guide to Writing
Section 5 Exercises
Chapter Six Orders. Placing orders, Acknowledging/Accepting, Refusing Orders
Section 1 Introduction
Section 2 Specimen Documents
Section 3 Useful Expressions
Section 4 Guide to Writing
Section 5 Exercises
Chapter Seven Payment
Section 1 Introduction
Section 2 Specimen Documents
Section 3 Useful Expressions
Section 4 Guide to Writing
Section 5 Exercises
Chapter Eight Packing
Section 1 Introduction
Section 2 Specimen Documents
Section 3 Useful Expressions
Section 4 Guide to Writing
Section 5 Exercises
Chapter Nine Insurance
Section 1 Introduction
Section 2 Specimen Documents
Section 3 Useful Expressions
Section 4 Guide to Writing
Section 5 Exercises
Chapter Ten Transport
Section 1 Introduction
Section 2 Specimen Documents
Section 3 Useful Expressions
Section 4 Guide to Writing
Section 5 Exercises
Chapter Eleven Complaints and Adjustments
Section 1 Introduction
Section 2 Specimen Documents
Section 3 Useful Expressions
Section 4 Guide to Writing
Section 5 Exercises
Chapter Twelve Agency Agreement:Proposals, Negotiations and Closure
Section 1 Introduction
Section 2 Specimen Documents
Section 3 Useful Expressions
Section 4 Guide to Writing
Section 5 Exercises
Chapter Thirteen Business Reports
Section 1 Introduction
Section 2 Specimen Documents
Section 3 Useful Expressions
Section 4 Guide to Writing
Section 5 Exercises
Key to Exercises
References
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