針對目前國際會展業(yè)發(fā)展對專業(yè)人才的要求，本書編著者積累了20 年大型國際會展運營管理工作的經(jīng)驗，完全使用一線的工作材料和案例，大部分的材料來自會展強國德國。為方便學生閱讀和理解，本書在真實材料的基礎上作適當調(diào)整，對事件、機構名稱和人物姓名作了更改，更加注重實踐性，讓學生全面掌握國際會展各項運營工作的要點、相關國際商務禮儀、各種活動的組織程序，以及相關文件的編寫方法。學習目標與實際工作完全契合，真正達到學有所用、學以致用，讓學生在學習期間就基本掌握會展工作的各項技能，從而在就業(yè)后大大縮短了從入門到成手的時間，解決了用人單位普遍反映的大學畢業(yè)生所學知識脫離實踐眼高手低的問題。
Project 1 Bidding for International Conference & Exhibition Projects／1
Learning Targets／3
Practical Texts／3
Vocabularies／11
Example Analysis／12
Translation Exercise／17
Simulation Training／18
Techniques & Strategies／19
Business Etiquettes／19
Ideological and Political Gardens／24
Project 2 Agreements／31
Learning Targets／33
Practical Texts／33
Vocabularies／41
Example Analysis／42
Translation Exercise／49
Simulation Training／49
Techniques & Strategies／50
Business Etiquettes／51
Ideological and Political Gardens／52
Project 3 Business Negotiations／59
Learning Targets／61
Practical Texts／61
Vocabularies／68
Example Analysis／69
Translation Exercise／72
Simulation Training／72
Techniques & Strategies／73
Business Etiquettes／76
Project 4 Media Publicity／79
Learning Targets／81
Practical Texts／81
Vocabularies／87
Example Analysis／88
Translation Exercise／94
Simulation Training／95
Techniques & Strategies／95
Business Etiquettes／98
Project 5 Programmes／101
Learning Targets／103
Practical Texts／103
Vocabularies／107
Example Analysis／108
Translation Exercise／114
Simulation Training／114
Techniques & Strategies／115
Business Etiquettes／116
Project 6 Constructions／119
Learning Targets／121
Practical Texts／121
Vocabularies／124
Example Analysis／125
Translation Exercise／131
Simulation Training／131
Techniques & Strategies／132
Business Etiquettes／134
Ideological and Political Gardens／135
Contents 3
Project 7 Gala Dinners／141
Learning Targets／143
Practical Texts／143
Vocabularies／147
Example Analysis／148
Translation Exercise／154
Simulation Training／154
Techniques & Strategies／154
Business Etiquettes／155
Project 8 International Business Trips／159
Learning Targets／161
Practical Texts／161
Vocabularies／170
Example Analysis／171
Translation Exercise／177
Simulation Training／177
Techniques & Strategies／178
Business Etiquettes／179
Project 9 Intellectual Property Rights／183
Learning Targets／185
Practical Texts／185
Vocabularies／189
Example Analysis／190
Translation Exercise／197
Simulation Training／197
Techniques & Strategies／198
Business Etiquettes／200
Ideological and Political Gardens／201
Project 10 Summaries／209
Learning Targets／211
Practical Texts／211
Vocabularies／225
Example Analysis／226
Translation Exercise／232
Simulation Training／232
Techniques & Strategies／233
Business Etiquettes／234
Appendix Reference Answers to Simulation Training／237
Main References／271
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