多模態(tài)隱喻(英文版)/德古意特認(rèn)知語(yǔ)言學(xué)應(yīng)用叢書
定 價(jià):98 元
叢書名:德古意特認(rèn)知語(yǔ)言學(xué)應(yīng)用叢書
- 作者:查爾斯·福爾切維爾(Charles J.Forceville),愛德華多·尤里斯-亞帕拉西(Eduardo Urios-Aparisi) 編
- 出版時(shí)間:2018/5/1
- ISBN:9787544651288
- 出 版 社:上海外語(yǔ)教育出版社
- 中圖法分類:H05
- 頁(yè)碼:470
- 紙張:膠版紙
- 版次:1
- 開本:16開
Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties.This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts include advertising, political cartoons, comics, film,songs, and oral communication. Where appropriate, the influence of genre and cultural factors is thematized.
The editors would like to thank at least a few among the many people who made this book possible. First of all, although one of us had been toying with the idea for this volume for a long time, it was the chance to organize a conference panel on multimodal discourse at the 9th conference of the International Pragmatics Association (Riva del Garda 2005), that really got things going. In Jef Verschueren and Ann Verhaert we want to thank IPrA for this opportunity. Anke Beck, at Mouton, was enthusiastic about the book project well before it deserved that name: she actually invited us to submit a book proposal when we had scarcely even sent out the call for papers for the conference panel. We thank her for her trust, and Birgit Sievert and Monika Wendland for guiding us through many practicalities at Mouton during later stages. We are also indebted to Gitte Kristiansen, managing editor of the Applications of Cognitive Linguistics series, and to Francisco Ruiz de Mendoza, a staunch promoter of the book from its earliest beginning. Most of all we are grateful, of course, to our authors, who graciously responded to our critical comments on chapter drafts, and our requests for further revisions and fine-tuning.
Charles Forceville: I furthermore want to acknowledge how much I benefited from the interactions with the many students who, over the past ten years, followed my course on pictorial and multimodal metaphor in the Media Studies department at the Universiteit van Amsterdam, and from the fine papers they wrote. It is a source of pleasure and pride for me to have two of these former students as authors in this volume. I also want to express my appreciation for the academic associations that, despite their strong orientation toward verbal discourse, provided me with a platform to talk about metaphor in advertising, comics, and film: the International Cognitivist Linguistics Association (ICLA), the Researching and Applying Metaphor (RaAM) association, and the Poetics and Linguistics Association (PALA). It is one of the privileges of being a scholar that one has the opportunity to attend international conferences, where shared professional interests often lead to warm personal contacts. I have good memories of many such conferences. Among the numerous colleagues that have inspired me, I will mention one person by name. Ray Gibbs has always been exceptionally generous to me with his time, encouragement, and expertise.
List of contributors
Preface
Ⅰ. Setting the Scene
Chapter 1 Introduction
Charles Forceville and Eduardo Urios-Aparisi
Chapter 2 Non-verbal and multimodal metaphor in a cognitivist fi'amework: Agendas for research
Charles Forceville
Ⅱ. Multimodal Metaphor in Advertising
Chapter 3 Brand images: Multimodal metaphor in corporate branding messages
Veronika Koller
Chapter 4 Cutting across the senses: Imagery in winespeak and audiovisual promotion
Rosario Caballero
Chapter 5 Interaction of multimodal metaphor and metonymy in TV commercials: Four case studies
Eduardo Urios-Aparisi
Chapter 6 Nonverbal and multimodal manifestation of metaphors and metonymies: A case study
Ning Yu
Ⅲ. Multimodal Metaphor in Political Cartoons
Chapter 7 Visual metaphor versus verbal metaphor: A unified account
Francisco Yus
Chapter 8 Metaphor in political cartoons: Exploring audience responses
Elizabeth E1 Refaie
Chapter 9 Image alignment in multimodal metaphor
Norman Y. Teng
Chapter 10 Visual metaphoric conceptualization in editorial cartoons
Joost Schilperoord and Alfons Maes
Ⅳ. Metaphors of Emotion in Comics, Manga, and Animation
Chapter 11 Anger in Asterix: The metaphorical representation of anger in comics and animated films
Bart Eerden
Chapter 12 Pictorial metaphors of emotion in Japanese comics
Kazuko Shinohara and Yoshihiro Matsunaka
Ⅴ. Metaphor in Spoken Language and Co-Speech Gesture
Chapter 13 Words, gestures, and beyond: Forms ofmultimodal metaphor in the use of spoken language
Cornelia Muller and Alan Cienki
Chapter 14 Metonymy first, metaphor second: A cognitive-semiotic approach to multimodal figures of thought in co-speech gesture
Irene Mittelberg and Linda R. Waugh
Ⅵ. Metaphor Involving Music and Sound
Chapter 15 Music, language, and multimodal metaphor
Lawrence M. Zbikowski
Chapter 16 The role of non-verbal sound and music in multimodal metaphor
Charles Forceville
Ⅶ. Metaphor and Film
Chapter 17 Multimodal metaphor in classical film theory from the 1920s to the 1950s
Mats Rohdin
Chapter 18 Multimodal expressions of the HUMAN VICTIM IS ANIMAL metaphor in horror films
Gunnar Theod6r Eggertsson and Charles Forceville
Subject index
Author index
Metaphor and metonymy index