目? 錄
引? 言
了解故事背后的科學(xué)原理 ····························································2
將數(shù)據(jù)轉(zhuǎn)變?yōu)楣适?·····································································4
溝通數(shù)據(jù)來(lái)進(jìn)行領(lǐng)導(dǎo) ··································································6
在提升溝通能力上投入時(shí)間 ·························································8
擁抱故事的力量 ·····································································.10
第 1 部分? 溝通數(shù)據(jù)
01 成為數(shù)據(jù)的溝通者
對(duì)提升數(shù)據(jù)溝通能力進(jìn)行投資 ···················································.16
通過(guò)講故事來(lái)闡釋數(shù)據(jù) ····························································.18
成為故事中導(dǎo)師一樣的人 ·························································.20
用數(shù)據(jù)解決問(wèn)題并發(fā)現(xiàn)機(jī)遇 ······················································.22
進(jìn)入創(chuàng)造性思維模式 ·······························································.24
培養(yǎng)你的直覺(jué) ········································································.26
02 與決策者溝通數(shù)據(jù)
了解你的決策者 ·····································································.30
高管太忙，請(qǐng)尊重他們的時(shí)間 ···················································.32
了解高管的關(guān)注點(diǎn) ··································································.34
了解高管偏好的溝通方式 ·························································.36
針對(duì)提問(wèn)和打斷做好準(zhǔn)備 ·························································.38
第 2 部分? 厘清故事結(jié)構(gòu)
03 構(gòu)建數(shù)據(jù)觀點(diǎn)
構(gòu)建你的數(shù)據(jù)觀點(diǎn) ··································································.44
了解大品牌如何使用數(shù)據(jù)進(jìn)行溝通 ·············································.46
為數(shù)據(jù)觀點(diǎn)選擇最有效的動(dòng)詞 ···················································.48
破譯績(jī)效動(dòng)詞和過(guò)程動(dòng)詞 ·························································.50
用最佳戰(zhàn)略視野打造行動(dòng)計(jì)劃 ···················································.52
04 將執(zhí)行摘要構(gòu)建成一個(gè)數(shù)據(jù)故事
利用故事的三幕式結(jié)構(gòu) ····························································.56
用三幕式結(jié)構(gòu)寫(xiě)一份執(zhí)行摘要 ···················································.58
在艱辛歷程中尋求改變 ····························································.60
將數(shù)據(jù)觀點(diǎn)作為第三幕 ····························································.62
05 通過(guò)結(jié)構(gòu)性分析來(lái)制訂行動(dòng)計(jì)劃
將議論文寫(xiě)作與說(shuō)服性寫(xiě)作融為一體 ··········································.66
繪制樹(shù)狀結(jié)構(gòu)圖 ·····································································.68
定義行動(dòng)來(lái)支持?jǐn)?shù)據(jù)故事 ·························································.70
讓解釋原因成為提供建議的動(dòng)力 ················································.72
扮演自己觀點(diǎn)的懷疑者和反對(duì)者 ················································.74
在建議中包含假設(shè)“如果……那么這是真的”································.76
回顧樹(shù)狀結(jié)構(gòu)圖的組成部分 ······················································.78
第 3 部分? 清晰展示圖表和幻燈片
06 選擇圖表，撰寫(xiě)論述
選擇每個(gè)人都可以看懂的圖表 ···················································.84
將圖表標(biāo)題寫(xiě)清楚 ··································································.86
撰寫(xiě)描述性論述 ·····································································.88
用形容詞來(lái)論述條形圖 ····························································.90
用形容詞來(lái)論述圓環(huán)圖 ····························································.92
用動(dòng)詞來(lái)論述折線圖 ·······························································.94
07 將注解添加到圖表上
將注解視圖添加到圖表上 ·························································.98
放大數(shù)據(jù)點(diǎn) ···········································································100
在數(shù)據(jù)點(diǎn)中添加數(shù)學(xué)操作 ·························································102
讓見(jiàn)解顯而易見(jiàn) ·····································································104
08 創(chuàng)建可供瀏覽的幻燈片集
將建議書(shū)打造成幻燈片集 ·························································108
將幻燈片集看作一本視覺(jué)書(shū) ······················································110
編排內(nèi)容時(shí)增強(qiáng)可讀性 ····························································112
用非標(biāo)準(zhǔn)格式來(lái)強(qiáng)調(diào)內(nèi)容 ·························································114
強(qiáng)調(diào)必讀的文字 ·····································································116
對(duì)樹(shù)狀結(jié)構(gòu)圖的回顧分析 ·························································118
將幻燈片集視作一份樹(shù)狀結(jié)構(gòu)圖 ················································120
第 4 部分? 讓數(shù)據(jù)令人難忘
09 將數(shù)據(jù)與人們熟悉的事物進(jìn)行對(duì)比
將數(shù)據(jù)與人們熟悉的事物相聯(lián)系 ················································126
促使人們更直觀地感知數(shù)據(jù) ······················································128
將數(shù)據(jù)與易于理解的尺寸聯(lián)系在一起 ··········································130
將數(shù)據(jù)與易于理解的時(shí)間聯(lián)系在一起 ··········································132
將數(shù)據(jù)與易于理解的物體相比較 ················································134
表達(dá)你對(duì)數(shù)據(jù)的感受 ·······························································136
10 將數(shù)據(jù)擬人化
數(shù)據(jù)故事中的英雄和反派 ·························································140
了解數(shù)據(jù)故事中的沖突 ····························································142
解決數(shù)據(jù)中的沖突 ··································································144
與角色對(duì)話 ···········································································146
分享情境，為數(shù)據(jù)增添意義 ······················································148
用數(shù)據(jù)拯救生命 ·····································································150
11 數(shù)據(jù)故事
利用時(shí)間緯度來(lái)呈現(xiàn)數(shù)據(jù) ·························································158
揭示隱藏的數(shù)據(jù) ·····································································160
用一條情感弧線來(lái)講述故事 ······················································166
用數(shù)據(jù)來(lái)證實(shí)故事的情感弧線 ·················································.170
按灰姑娘式弧線來(lái)反轉(zhuǎn)結(jié)局 ····················································.174
用數(shù)據(jù)講述有關(guān)“水”的慈善故事 ···········································.176
附? 錄
推進(jìn)敘述 ············································································.185
運(yùn)用一頁(yè)樹(shù)狀結(jié)構(gòu)圖來(lái)加速?zèng)Q策 ··············································.187