Chapter 1 商務(wù)職場(chǎng)準(zhǔn)備戰(zhàn) Preparation
面試交流 Communicating with Interviewers 002
巧談優(yōu)點(diǎn)和缺點(diǎn) Advantages and Disadvantages 007
喜提錄用函 Receiving an Offer 011
認(rèn)識(shí)新同事 Meeting New Colleagues 016
Chapter 2 行政辦公 Administrative Work
接聽(tīng)電話 Answering Phone Calls 022
接待來(lái)訪 Receiving Guests 027
收發(fā)傳真 Sending and Receiving Faxes 032
發(fā)送郵件 Sending an Email 036
文件歸檔 File Filing 041
購(gòu)買(mǎi)辦公設(shè)備 Purchasing Office Equipment 046
Chapter 3 商務(wù)會(huì)議 Business Conferences
會(huì)前準(zhǔn)備 Preparing a Meeting 052
會(huì)議主持 Hosting a Meeting 057
各抒己見(jiàn) Expressing Opinions 062
表達(dá)贊同 Showing Agreements 067
表達(dá)反對(duì) Showing Disagreements 072
會(huì)議總結(jié) Making Summary 077
取消會(huì)議 Cancelling a Meeting 082
Chapter 4 市場(chǎng)營(yíng)銷(xiāo) Marketing
市場(chǎng)調(diào)研 Market Research 088
市場(chǎng)開(kāi)發(fā) Market Development 094
銷(xiāo)售策略 Marketing Strategy 099
參加展會(huì) Attending Trade Fairs 104
產(chǎn)品介紹 Product Presentation 110
開(kāi)發(fā)潛在客戶(hù) Developing Potential Customers 114
Chapter 5 客戶(hù)接待 Receiving Customers
行程安排 Making Arrangements 120
機(jī)場(chǎng)迎接 Meeting Guests at the Airport 125
安頓客戶(hù) Getting Guests Settled 130
商務(wù)宴請(qǐng) Business Banquets 135
參觀工廠 Showing Guests Around the Factory 140
贈(zèng)送禮物 Giving Gifts 145
送別客戶(hù) Seeing off Customers 150
Chapter 6 商務(wù)談判 Business Negotiation
初識(shí)客戶(hù) Meeting with Customers 156
產(chǎn)品細(xì)節(jié) Product Details 160
產(chǎn)品包裝 Product Packing 164
洽談交貨期 Discussing Lead Time 169
價(jià)格談判：折扣率 Price Discussion：Discount 174
價(jià)格談判：付款方式 Price Discussion：Payment Terms 179
貨物保險(xiǎn) Insurance for Goods 184
簽訂合同 Signing the Contract 189
Chapter 7 貿(mào)易往來(lái) Trade Contacts
收款與放單 Receiving Balance & Releasing B / L 194
貨物清關(guān) Customs Clearance 199
貨物檢查 Cargo Inspection 204
索賠與理賠 Claims and Compensation 209
糾紛與仲裁 Disputes and Arbitration 215
Chapter 8 商務(wù)合作Business Cooperation
商標(biāo)注冊(cè)與轉(zhuǎn)讓 Trademark Registering & Transferring 222
專(zhuān)利申請(qǐng)與轉(zhuǎn)讓 Patent Application & Transferring 227
招投標(biāo) Tendering and Biding 232
產(chǎn)品代理 Applying to Be an Agent 237
合資經(jīng)營(yíng) Joint Venture 242
Chapter 9 商務(wù)旅行 Business Trip
安排差旅 Trip Arrangements 248
差旅準(zhǔn)備 Trip Preparations 252
差旅報(bào)銷(xiāo) Reimbursement of Travel Expenses 257
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