定 價(jià):39.8 元
叢書(shū)名:全國(guó)游輪專業(yè)規(guī)劃教材
- 作者:佟和龍 編
- 出版時(shí)間:2015/8/1
- ISBN:9787563732005
- 出 版 社:旅游教育出版社
- 中圖法分類:H31
- 頁(yè)碼:330
- 紙張:膠版紙
- 版次:1
- 開(kāi)本:16開(kāi)
郵輪產(chǎn)業(yè)涉及郵輪建造業(yè)、郵輪經(jīng)營(yíng)業(yè)、郵輪母港服務(wù)以及郵輪旅游四大環(huán)節(jié)。目前我國(guó)郵輪的“產(chǎn)業(yè)化”格局尚未形成,郵輪經(jīng)濟(jì)的乘數(shù)效應(yīng)仍未得到明顯體現(xiàn),郵輪業(yè)務(wù)的發(fā)展對(duì)港口城市帶來(lái)的綜合影響很小,本土經(jīng)濟(jì)受益有限。其原因在于與郵輪經(jīng)濟(jì)發(fā)展相關(guān)的制度法規(guī)體系、人才培養(yǎng)體系、產(chǎn)業(yè)服務(wù)體系以及文化意識(shí)培育等還不夠系統(tǒng)。
郵輪產(chǎn)業(yè)被譽(yù)為漂浮在水道上的黃金產(chǎn)業(yè)。
自20世紀(jì)80年代至今,郵輪業(yè)的發(fā)展以每年7.6%的平均速度增長(zhǎng)?v觀全球郵輪旅游市場(chǎng),雖然目前國(guó)際郵輪旅游市場(chǎng)仍主要集中在北美和歐洲,兩地區(qū)的發(fā)達(dá)國(guó)家郵輪旅游占了市場(chǎng)的大份額,但隨著國(guó)際郵輪產(chǎn)業(yè)將發(fā)展重點(diǎn)轉(zhuǎn)向亞洲尤其是中國(guó)內(nèi)地這一新興市場(chǎng),亞太地區(qū)郵輪業(yè)發(fā)展迅速,增長(zhǎng)速度已明顯高于世界平均值。
我國(guó)的郵輪產(chǎn)業(yè)經(jīng)歷了近10年的磨礪前行,已經(jīng)步入飛速發(fā)展階段。中國(guó)交通運(yùn)輸協(xié)會(huì)郵輪游艇分會(huì)(CCYIA)的統(tǒng)計(jì)數(shù)據(jù)表明,2006-2014年,中國(guó)港口接待郵輪數(shù)量從115艘次增加到466艘次,同比增幅達(dá)到267.8%。中國(guó)以優(yōu)越的地理位置、獨(dú)具魅力的東方文化、豐富的旅游資源和潛力巨大的客源市場(chǎng)成為亞洲郵輪市場(chǎng)的核心組成部分,越來(lái)越受到郵輪公司的重視。隨著國(guó)民經(jīng)濟(jì)實(shí)力的不斷提升和對(duì)外開(kāi)放程度的不斷加強(qiáng),郵輪旅游為越來(lái)越多的人所熟知和接受,中國(guó)已經(jīng)成為未來(lái)具有潛力的郵輪市場(chǎng)。
海洋是各國(guó)經(jīng)貿(mào)文化交流的天然紐帶,在建設(shè)“21世紀(jì)海上絲綢之路”的戰(zhàn)略藍(lán)圖下,我國(guó)郵輪產(chǎn)業(yè)的發(fā)展將有利于重現(xiàn)海上絲綢之路的繁榮,促進(jìn)沿線國(guó)家的經(jīng)濟(jì)發(fā)展與共同富強(qiáng)。同時(shí)郵輪經(jīng)濟(jì)的健康持續(xù)發(fā)展也將為實(shí)現(xiàn)我國(guó)海洋強(qiáng)國(guó)的夢(mèng)想起到推波助瀾的作用。在我國(guó)經(jīng)濟(jì)發(fā)展新常態(tài)下,郵輪旅游作為旅游產(chǎn)業(yè)中的新興產(chǎn)品,因其較強(qiáng)的產(chǎn)業(yè)關(guān)聯(lián)性,將成為現(xiàn)代服務(wù)業(yè)發(fā)展的新經(jīng)濟(jì)增長(zhǎng)點(diǎn),進(jìn)一步促進(jìn)整體經(jīng)濟(jì)結(jié)構(gòu)的升級(jí)和變革。
郵輪產(chǎn)業(yè)涉及郵輪建造業(yè)、郵輪經(jīng)營(yíng)業(yè)、郵輪母港服務(wù)以及郵輪旅游四大環(huán)節(jié)。目前我國(guó)郵輪的“產(chǎn)業(yè)化”格局尚未形成,郵輪經(jīng)濟(jì)的乘數(shù)效應(yīng)仍未得到明顯體現(xiàn),郵輪業(yè)務(wù)的發(fā)展對(duì)港口城市帶來(lái)的綜合影響很小,本土經(jīng)濟(jì)受益有限。其原因在于與郵輪經(jīng)濟(jì)發(fā)展相關(guān)的制度法規(guī)體系、人才培養(yǎng)體系、產(chǎn)業(yè)服務(wù)體系以及文化意識(shí)培育等還不夠系統(tǒng)。
伴隨著國(guó)際郵輪公司在華運(yùn)營(yíng)力度的加大、各大郵輪品牌爭(zhēng)相布局中國(guó),國(guó)內(nèi)郵輪港口的規(guī);ㄔO(shè),以及本土郵輪公司的起步和發(fā)展,中國(guó)郵輪產(chǎn)業(yè)的發(fā)展無(wú)疑將需要大批通曉國(guó)際郵輪運(yùn)營(yíng)、港口管理、郵輪產(chǎn)品銷售、郵輪服務(wù)等知識(shí)和技能的專業(yè)人才。
Unit 1 Cruise Industry and Its Development History
Passage A The Cruise Industry
Passage B The Mediterranean Cruise Industry:A Buoyant Sector
Unit 2 Cruise Lines and Brands
Passage A Norwegian Cruise Line
Passage B Princess Cruises
Unit 3 Cruise Structure,Types and Facilities
Passage A On-board Report :Regent Seven Seas Navigator
Passage B Cruise Ship Design Construction Building
Unit 4 Cruise Tourism Geography and Routes
Passage A Royal Holiday Cruises:The Cruise Lines
Passage B A Geographical Overview of the World
Unit 5 Cruise Ports
Passage A Cruise Ports of Call
Passage B Port Miami
Unit 6 Cruise Culture and Market
Passage A No End to Australia'S Cruise Boom
Passage B Cruise Culture:Thoughts on the Nature of Mass Tourism
Unit 7 Cruise Hospitality Services(I)
Passage A The Roles and Responsibilities on a Cruise Ship
Passage B Life on BoaM
Unit 8 Cruise Hospitality Services(II)
Passage A Facilities on Braemal
Passage B Quality of Products and Services
Unit 9 Cruise Hospitality Services(III)
Passage A Food Production and Service Delivery Systems
Passage B Cruise Catering
Unit 10 Cruise Operations and Product Design(I)
Passage A From Destiny to Sunshine--Huge Revamp for Carnival Ship
Passage B Types of Cruise
Unit 11 Cruise Operations and Product Design(II)
Passage A The Speed and Fuel Consumption of Cruise Ships
Passage B Cruise Price Inclusions
Unit 12 Cruise Training,Recruiting and Human Resources Planning(I)
Passage A Employment and Jobs on Cruise Ships
Passage B Training by Request
Unit 13 Cruise Training,Recruiting and Human ResourcesPlanning(II)
Passage A Working on Board:Practical Considerations
Passage B Jobs on Cruise
Unit 14 Cruise Safety and Legislation(I)
Passage A Nine Tips for Cruise Safety
Passage B Cruise Ship Safety--Star Cruises Stress Human Element
Unit 15 Cruise Safety and Legislation(II)
Passage A Safety and Security of Carnival
Passage B Senator Rockefeller:“It'S Time to Bring Accountability to Cruise Industry”
Unit 16 Cruise Safety and Legislation(III)
Passage A What Are the Most Common Types of Cruise Ship Accidents?
Passage B Cruise Ship Accidents
Key to Exercises