商務(wù)英語函電(21世紀(jì)高職高專規(guī)劃教材·國(guó)際經(jīng)濟(jì)與貿(mào)易系列)
定 價(jià):36 元
叢書名:21世紀(jì)高職高專規(guī)劃教材·國(guó)際經(jīng)濟(jì)與貿(mào)易系列;全國(guó)職業(yè)院校國(guó)際貿(mào)易專業(yè)“新形態(tài)”教材
- 作者:王俊 嚴(yán)武
- 出版時(shí)間:2020/10/1
- ISBN:9787300285184
- 出 版 社:中國(guó)人民大學(xué)出版社
- 中圖法分類:F740
- 頁碼:252
- 紙張:
- 版次:1
- 開本:16
本書以行業(yè)、企業(yè)對(duì)職業(yè)能力的需要為出發(fā)點(diǎn),以培養(yǎng)學(xué)習(xí)者應(yīng)具備的實(shí)際操作能力為目標(biāo),以進(jìn)出口交易為基礎(chǔ),著力強(qiáng)化學(xué)習(xí)者實(shí)際動(dòng)手能力的培養(yǎng),編寫內(nèi)容涵蓋建立業(yè)務(wù)關(guān)系、交易磋商、交易履行等各個(gè)環(huán)節(jié),全方位、多角度層層深入。編寫人員來自職業(yè)院校和外貿(mào)企業(yè),將專業(yè)知識(shí)與實(shí)際業(yè)務(wù)融會(huì)貫通,使學(xué)習(xí)者學(xué)會(huì)在不同的業(yè)務(wù)背景下開展交易談判、訂立并履行合同,靈活運(yùn)用專業(yè)知識(shí)和語言知識(shí)提高解決問題和處理問題的綜合能力,為職業(yè)院校在校生、企業(yè)員工和社會(huì)公眾等更加全面、系統(tǒng)、規(guī)范地掌握專業(yè)知識(shí),獲取職業(yè)技能和相關(guān)職業(yè)資格證書,以及企業(yè)提升人力資源水平提供有力支撐。
王俊,副教授,是安徽國(guó)際商務(wù)職業(yè)學(xué)院商務(wù)英語教育部創(chuàng)新發(fā)展行動(dòng)計(jì)劃建設(shè)專業(yè)、省級(jí)高水平高職專業(yè)、省級(jí)特色專業(yè)和省級(jí)優(yōu)秀團(tuán)隊(duì)的主要成員,主授商務(wù)英語函電、報(bào)關(guān)英語、貨代英語、外貿(mào)英語泛讀等課程。省級(jí)商務(wù)英語專業(yè)帶頭人,省級(jí)高校學(xué)科(專業(yè))拔尖人才學(xué)術(shù)資助項(xiàng)目獲得者,主持省級(jí)商務(wù)英語專業(yè)教學(xué)資源庫、商務(wù)英語示范實(shí)習(xí)實(shí)訓(xùn)中心、商務(wù)英語函電精品課程、商務(wù)英語函電教學(xué)團(tuán)隊(duì)(第1主持人)和規(guī)劃教材等項(xiàng)目建設(shè),獲得省級(jí)教學(xué)成果獎(jiǎng)4項(xiàng),主、參編國(guó)家級(jí)、省級(jí)規(guī)劃教材和其他教材若干本,全國(guó)國(guó)際商務(wù)單證員培訓(xùn)師。常年擔(dān)任安徽省多家涉外企業(yè)員工培訓(xùn)、資料及項(xiàng)目談判翻譯和安徽省援外項(xiàng)目授課教師。
嚴(yán)武,浙江湖州天澤進(jìn)出口有限公司總經(jīng)理。從事外貿(mào)工作十余年,期間多次駐國(guó)外負(fù)責(zé)開拓海外市場(chǎng),客戶主要分布于歐洲、美洲和亞洲,具有豐富的商務(wù)談判、海外市場(chǎng)拓展和境內(nèi)外大型展會(huì)經(jīng)驗(yàn)。
郝美彥,副教授,山西省財(cái)政稅務(wù)?茖W(xué)校財(cái)經(jīng)高職研究所副所長(zhǎng),主授商務(wù)英語、商務(wù)英語聽力、國(guó)際貿(mào)易實(shí)務(wù)等20余門課程教學(xué),主、參編教材11部,發(fā)表教科研論文20余篇;主持、參與省級(jí)科研課題10余項(xiàng),校級(jí)課題5項(xiàng);在“山西省中青年雙語教學(xué)基本功競(jìng)賽”中獲二等獎(jiǎng);獲山西省第三屆高職高專院!半p師型”優(yōu)秀教師榮譽(yù)稱號(hào),并被山西省勞動(dòng)競(jìng)賽委員會(huì)榮記二等功。參與職業(yè)教育國(guó)際貿(mào)易專業(yè)國(guó)家教學(xué)資源庫“職業(yè)考證庫”項(xiàng)目建設(shè);指導(dǎo)學(xué)生在全國(guó)職業(yè)院校高職組“互聯(lián)網(wǎng)+國(guó)際貿(mào)易綜合技能”技能大賽榮獲三等獎(jiǎng)兩次;多次獲評(píng)優(yōu)秀教師和“優(yōu)秀共產(chǎn)黨員”。
李樹剛,安徽國(guó)際商務(wù)職業(yè)學(xué)院講師,主授商務(wù)英語函電、貨代英語等課程。獲省級(jí)教學(xué)成果獎(jiǎng)5項(xiàng),主持省級(jí)線上教學(xué)重大項(xiàng)目1項(xiàng),主持省級(jí)務(wù)英語函電教學(xué)團(tuán)隊(duì)(第2主持人)和省級(jí)商務(wù)英語函電MOOC建設(shè),是省級(jí)商務(wù)英語函電和商英口語精品開放課程項(xiàng)目組主要成員,參與省級(jí)教學(xué)項(xiàng)目2項(xiàng),指導(dǎo)學(xué)生獲國(guó)賽二等獎(jiǎng)3項(xiàng),省賽一等獎(jiǎng)3項(xiàng),參編省級(jí)規(guī)劃教材1部,其他教材2部。
華云世,安徽國(guó)際商務(wù)職業(yè)學(xué)院講師,主授商務(wù)英語函電、商務(wù)英語泛讀、報(bào)關(guān)英語等課程。省級(jí)商務(wù)英語專業(yè)教學(xué)資源庫、商務(wù)英語函電精品課、商務(wù)英語函電教學(xué)團(tuán)隊(duì)、商務(wù)英語函電慕課等項(xiàng)目組主要成員,省級(jí)“十一五”規(guī)劃教材副主編,參編多部商務(wù)英語教材,獲得2項(xiàng)省級(jí)教學(xué)成果獎(jiǎng),多次被評(píng)為校級(jí)“先進(jìn)個(gè)人”和“學(xué)生心目中的好老師”。
PART ONE LAYOUT OF BUSINESS LETTERS/1
PART TWO BUSINESS NEGOTIATION/17
Module I Establishment of Business Relations/18
Project Establishment of Business Relations/18
Task 1 A Letter from Exporter/19
Task 2 A Letter from Importer/24
Task 3 An Invitation Letter/28
Module II Enquiry, Offer, Counter-offer & Acceptance/33
Project 1 Enquiry/33
Task 1 A General Enquiry/34
Task 2 A Specific Enquiry/39
Project 2 Offer/44
Task 1 A Firm Offer/45
Task 2 A Non-firm Offer/50
Project 3 Counter-offer/55
Task 1 A Counter-offer on Price/56
Task 2 A Recounter-offer on Price/61
Task 3 A Counter-offer on Payment/65
Task 4 A Recounter-offer on Payment/70
Task 5 A Counter-offer on Shipment/73
Project 4 Acceptance/77
Task 1 Acceptance of a Counter-offer/78
Task 2 Acceptance with Condition/81
Task 3 Declining a Counter-offer/84
Module III Conclusion of Business/88
Project 1 Order/88
Task 1 A First Order/89
Task 2 A Repeat Order/93
Task 3 Order Confirmation/96
Project 2 Contract/100
Task 1 Sending Sales Contract/101
Task 2 Countersignature/105
PART THREE EXECUTION OF CONTRACT/111
Module I Payment/112
Project 1 Urging Payment/112
Task 1 Urging Payment of Deposit/113
Task 2 Urging Payment of Proceeds/115
Project 2 L/C Establishment & Amendment/119
Task 1 L/C Establishment/120
Task 2 A Specimen L/C/125
Task 3 Asking for L/C Amendment/133
Task 4 Asking for L/C Extension/137
Module II Packing & Shipment/141
Project 1 Packing & Marking/141
Task 1 Packing/142
Task 2 Shipping Marks/147
Project 2 Shipment/151
Task 1 Urging Shipment/152
Task 2 Asking for Partial Shipment/156
Task 3 Alteration in Shipping Arrangement/159
Task 4 Shipping Advice/163
Task 5 Customs Declaration/167
Module III Insurance/172
Project Insurance/172
Task 1 Insurance Practice/173
Task 2 Applying for Insurance/177
Task 3 Covering Insurance for Buyer/180
Module IV Complaint & Claim/185
Project Complaint & Claim/185
Task 1 Complaint about Wrong Delivery/186
Task 2 Settlement of Complaint/189
Task 3 Claim for Damaged Goods/193
Task 4 Claim for Inferior Quality/197
Task 5 Declining a Claim/200
PART FOUR CROSS-BORDER E-COMMERCE/205
Module Cross-border E-commerce/206
Project Cross-border E-commerce/206
Task 1 Sales Promotion/207
Task 2 Reply to Inquiry about Size/210
Task 3 Inquiry about Payment/213
Task 4 Logistics/217
Task 5 Dispute Settlement/220
Skill Trainings/225
References/244
Documents /243