高級商務(wù)英語口語(第二版)(新視界商務(wù)英語系列教材)
定 價:33 元
叢書名:新視界商務(wù)英語系列教材
- 作者:總主編 劉白玉 主編 孔憲遂 丁芬
- 出版時間:2019/10/1
- ISBN:9787300275314
- 出 版 社:中國人民大學(xué)出版社
- 中圖法分類:F7
- 頁碼:172
- 紙張:
- 版次:2
- 開本:16
《高級商務(wù)英語口語(第二版)》的內(nèi)容與時俱進,根據(jù)第一版后的國際商務(wù)發(fā)展進行改編,增加了新的內(nèi)容,但仍然圍繞國際商務(wù)的重要方面和重要環(huán)節(jié)展開。涵蓋國際商務(wù)交際中的常見語境,讓學(xué)習(xí)者能通過學(xué)習(xí)、操練,達到利用商務(wù)英語口語比較專業(yè)地、熟練地進行商務(wù)溝通甚至談判的目的。重要的商務(wù)語境包括:國際商務(wù)的辦公環(huán)境,商務(wù)禮儀,國際商務(wù)文化及其差異,線上線下業(yè)務(wù)的建立,新型商務(wù)的溝通、發(fā)函、詢盤、發(fā)盤、還盤,合同訂立,產(chǎn)品的生產(chǎn)、營銷、代理與索賠等諸多方面,進行綜合性訓(xùn)練。在每單元的最后是“鞏固性閱讀”材料,供學(xué)習(xí)者鞏固該單元的知識,進行適當(dāng)?shù)男畔⑼卣,旨在商?wù)學(xué)習(xí)者通過閱讀加強對該部分商務(wù)知識的認知。
孔憲遂,碩士,山東財經(jīng)大學(xué)外國語學(xué)院教授,應(yīng)用英語系主任,商務(wù)英語團隊負責(zé)人。 2002年7月畢業(yè)于清華大學(xué)外語系英語專業(yè)外國語言學(xué)與應(yīng)用語言學(xué)方向,上海外國語大學(xué)英語語言文學(xué)專業(yè)在讀博士。主要研究方向為認知語言學(xué)、應(yīng)用語言學(xué)。主持和參與完成各類科研課題10余項,出版譯著3部、專著1部,主持和參與編寫教材多部。
Chapter One Office Hour
Section Ⅰ Learning Objectives
Section Ⅱ Background Information
Section Ⅲ Model Conversations
Section Ⅳ Data Bank
Section Ⅴ Exercises
Section Ⅵ Suggested Reading
Chapter Two Business Etiquette
Section Ⅰ Learning Objectives
Section Ⅱ Background Information
Section Ⅲ Model Conversations
Section Ⅳ Data Bank
Section Ⅴ Exercises
Section Ⅵ Suggested Reading
Chapter Three Business Trip
Section Ⅰ Learning Objectives
Section Ⅱ Background Information
Section Ⅲ Model Conversations
Section Ⅳ Data Bank
Section Ⅴ Exercises
Section Ⅵ Suggested Reading
Chapter Four Business Meeting
Section Ⅰ Learning Objectives
Section Ⅱ Background Information
Section Ⅲ Model Conversations
Section Ⅳ Data Bank
Section Ⅴ Exercises
Section Ⅵ Suggested Reading
Chapter Five Trade Fairs
Section Ⅰ Learning Objectives
Section Ⅱ Background Information
Section Ⅲ Model Conversations
Section Ⅳ Data Bank
Section Ⅴ Exercises
Section Ⅵ Suggested Reading
Chapter Six Business Trade I: Enquiries, Offers & Price Discount
Section Ⅰ Learning Objectives
Section Ⅱ Background Information
Section Ⅲ Model Conversations
Section Ⅳ Data Bank
Section Ⅴ Exercises
Section Ⅵ Suggested Reading
Chapter Seven Business Trade II: Payment Terms and Packaging
Section Ⅰ Learning Objectives
Section Ⅱ Background Information
Section Ⅲ Model Conversations
Section Ⅳ Data Bank
Section Ⅴ Exercises
Section Ⅵ Suggested Reading
Chapter Eight Business Trade III: Insurance, Shipment & Complaints
Section Ⅰ Learning Objectives
Section Ⅱ Background Information
Section Ⅲ Model Conversations
Section Ⅳ Data Bank
Section Ⅴ Exercises
Section Ⅵ Suggested Reading
Chapter Nine Business Negotiation
Section Ⅰ Learning Objectives
Section Ⅱ Background Information
Section Ⅲ Model Conversations
Section Ⅳ Data Bank
Section Ⅴ Exercises
Section Ⅵ Suggested Reading
Chapter Ten Recruitment
Section Ⅰ Learning Objectives
Section Ⅱ Background Information
Section Ⅲ Model Conversations
Section Ⅳ Data Bank
Section Ⅴ Exercises
Section Ⅵ Suggested reading
Chapter Eleven Marketing
Section Ⅰ Learning Objectives
Section Ⅱ Background Information
Section Ⅲ Model Conversations
Section Ⅴ Exercises
Section Ⅵ Suggested Reading
Chapter Twelve Cross-border E-commerce Section Ⅰ Learning Objectives
Section Ⅱ Background Information
Section Ⅲ Model Conversations
Section Ⅳ Data Bank
Section Ⅴ Exercises
Section Ⅵ Suggested Reading
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