本次再版，我們參考了外*的相關(guān)資料，修訂了書中的部分失誤，更換、更改了一版中相對陳舊的素材，并且將內(nèi)容擴(kuò)充到十八單元，涵蓋了國際貿(mào)易、國際財(cái)務(wù)、國際投資、國際營銷、電子商務(wù)、證劵和保險(xiǎn)、第三產(chǎn)業(yè)、經(jīng)濟(jì)全球化、跨國公司、人力資源、企業(yè)文化、廣告宣傳、企業(yè)家精神等眾多的商務(wù)領(lǐng)域。本書的選材力求做到廣泛而精要，宏、微觀領(lǐng)域并重，能夠反映世界經(jīng)濟(jì)和貿(mào)易發(fā)展的主流和大趨勢。內(nèi)容具有時代性、知識性和趣味性。
Unit lInternational Trade國際貿(mào)易
TextA Don’tFenceMeOut!
Text B Obama Administration Suspends Efforts to Win Approval
fortheTransPacificPartnership
SupplementaryReading FreeTrade orFairTrade
Unit 2Intemational Finance國際金融
TextAThe StockMarket
TextB Bankin9
SupplementaryReading ForeignExchange
Unit 3International Investment and Credit國際投資與信貸
Text A Environment，Trade，and Investment
Text B The Benefits of Foreign Direct Investment to
Host Countries
Supplementary Reading How to Launch a Business Abroad
Unit 4International Marketin9國際營銷
TextA Chasing KingApple
TextB GeelyBuysVolv0
Supplementary Reading The Five W’S ofMarketin9
Unit 5Business Elite商務(wù)精英
TextA Dell：Hero Comes Back
TextB AnnMoore：The CE00fTime
Supplementary Reading The Resurrection of Steve Jobs
……
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