本書(shū)具有很強(qiáng)的針對(duì)性、實(shí)用性,涉及國(guó)際經(jīng)貿(mào)活動(dòng)中典型的涉外工作環(huán)節(jié)內(nèi)容,如貿(mào)易、市場(chǎng)、引資、投資、進(jìn)口、出口、技術(shù)轉(zhuǎn)讓、招標(biāo)、投標(biāo)、詢盤(pán)、報(bào)盤(pán)、還盤(pán)、商貿(mào)單證等。在編寫(xiě)上注重了實(shí)踐性和可操作性。全書(shū)共15 個(gè)單元,每單元含4 大模塊。
Unit 1 貿(mào)易
Part 1 Understanding of Trade
Part 2 Establishing Trade Relations
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
Unit 2 市場(chǎng)
Part 1 Some Forms of Markets
Part 2 Marketing Products or Services Successfully
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
Unit 3 引資或投資
Part 1 Attracting or Making Investment
Part 2 Investment Environment
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
Unit 4 進(jìn)口與出口
Part 1 Import and Export
Part 2 Making the Decision to Import or Export
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
Unit 5 技術(shù)轉(zhuǎn)讓
Part I Benefits of Advanced Technology
Part 2 Introducing the Latest Technology to Keep Competitiveness
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
Unit 6 招標(biāo)與投標(biāo)
Part 1 Conditions for Bids
Part 2 Consulting About the Bids
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
Unit 7 詢價(jià)與報(bào)價(jià)
Part 1 General Ideas of Inquiry and Offer
Part 2 Dialogues About Inquiry and Offer
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
Unit 8 還盤(pán)
Part 1 Understanding of Counter-Offer
Part 2 Meeting Each Other Halfway
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
Unit 9 接受與訂購(gòu)
Part 1 Basic Ideas of Acceptance and Ordering
Part 2 Making a Further Concession
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
Unit 10 包裝與發(fā)運(yùn)
Part 1 Importance of Packing and Shipment
Part 2 Negotiation on Packing and Shipment Issues
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
Unit 11 保險(xiǎn)
Part 1 Understanding of Insurance
Part 2 Having the Goods Insured Appropriately
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
Unit 12 代理
Part 1 Roles of Agency
Part 2 Agency and Commission
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
Unit 13 索賠
Part 1 Reasons for Claims
Part 2 Making Claims
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
Unit 14 仲裁
Part 1 Settling Trade Disputes
Part 2 Avoiding Arbitration
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
Unit 15 商貿(mào)單證
Part 1 General Ideas of Commercial Documents
Part 2 Dialogues About Draft and Bill of Lading
Part 3 Rudimentary Knowledge
Part 4 Additional Practice