《國際商務(wù)：案例、閱讀材料和練習(xí)集/國際經(jīng)濟(jì)與貿(mào)易全英文系列教材》教輔材料推出代表了一次拉近距離的本土化嘗試。本教輔助材料注重站在中國學(xué)者和商務(wù)人士的角度來看待眾多國際商務(wù)問題，而不是簡單附庸西方觀點(diǎn)。商務(wù)特征決定國際商務(wù)是一場(chǎng)彌漫全球的沒有硝煙、永不結(jié)束的戰(zhàn)爭，所以本輔助材料始終保持清醒的態(tài)度并提供獨(dú)特體驗(yàn)來分析眾多中國企業(yè)在國際商務(wù)中的地位和利益得失�！秶H商務(wù)：案例、閱讀材料和練習(xí)集/國際經(jīng)濟(jì)與貿(mào)易全英文系列教材》教輔材料每章大量高典型性、高相關(guān)性等*新案例之外，每章設(shè)計(jì)有大量的在線練習(xí)、延伸閱讀和思考題目并附答案。本教輔材料編寫人制作相關(guān)教學(xué)課件等以充分利用多媒體教學(xué)手段。
PREFACE
International Business is quite a complex operation，involving an understanding of both the theoretical aspect and practical aspect．International Business comprises all commercial transactions（private and governmental，sales，investments，logistics，and transportation）that take place between two or more regions，countries and nations beyond their political boundaries．Usually，private companies undertake such transactions for profit；governments undertake them for profit and for political reasons．It refers to all those business activities which involve cross border transactions of goods，services，resources between two or more nations．Transaction of economic resources include capital，skills，people etc．for international production of physical goods and services such as finance，banking，insurance，construction etc．
Areas of study within this topic include differences in legal systems，political systems，economic policy，language，accounting standards，labor standards，living standards，environmental standards，local culture，corporate culture，foreign exchange market，tariffs，import and export regulations，trade agreements，F(xiàn)PI，F(xiàn)DI，TNCs management and many more topics．Each of these factors requires significant changes in how individual business units operate from one country to the next．
I would like to extend a personal welcome to you．Because the“International Business： Cases，Reading Materials and Exercises”provide a unique and excellent experience of and investigation into international business．In this case-study materials，we have invested hundreds of hours creating a series of dynamic and valuable resources for international business students， international business people and teachers at international business schools．We believe you'll find this case-study material is an excellent resource for a variety of your global business questions and needs，with particular focus on those topics unique to working in the international business arena．
International Business：Cases，Reading Materials and Exercises offers a well balanced program of cases，reading materials，on-line resources，discussion questions etc.，providing a thorough understanding of international business and broader management subjects，which are then applied to the dynamics of an international environment．The program has been designed specifically to equip you with the knowledge，skills and in-filed tactics which you need to pursue a career in an international（or domestic）business setting，whether that means working with a large multi-national，a smaller company or even your own business．Teaching on the full-time program involves a combination of formal lectures，group discussions，tutorials，seminars and directed reading．
王佳芥，女，西南財(cái)經(jīng)大學(xué)國際商學(xué)院教師，比利時(shí)安特衛(wèi)普大學(xué)管理學(xué)院國際管理碩士，德國政府獎(jiǎng)學(xué)金——德國國際發(fā)展基金（Deutsche Stiftung für internationale Entwicklung，DSE）獲得者。熟悉國際商務(wù)運(yùn)營和資本運(yùn)作，有豐富的國際商務(wù)和國際投融資的實(shí)戰(zhàn)工作經(jīng)驗(yàn)。成都市商務(wù)局外貿(mào)專家顧問。獨(dú)立編寫出版教材《國際商務(wù)：結(jié)合中國企業(yè)案例的分析》（58萬字），中國市場(chǎng)出版社，2010；獨(dú)立編寫全英文教輔《國際商務(wù)：案例、閱讀材料和練習(xí)集》（約15萬字），西南財(cái)經(jīng)大學(xué)出版社，2016；第一主譯《市場(chǎng)調(diào)研》（43萬字），中國市場(chǎng)出版社，2009；主譯《游擊營銷》（40萬字），上海人民出版社，2010。四川省教育廳“高等教育本科課程體系改革——國際經(jīng)濟(jì)與貿(mào)易專業(yè)”省級(jí)課題負(fù)責(zé)人；西南財(cái)大全英文校級(jí)教改項(xiàng)目負(fù)責(zé)人；西南財(cái)大在線公開課程（慕課MOOCs）在線主講。
PART ONE Amazing Introduction and Overview
CHAPTER 1 Amazing Introduction and Globalization
I． WHO
Discussion
Case： Senior VP- the Glass Ceiling of a Chinese in World Top TNCs
Reading Material： International Business Career Requirement
II． WHERE
Reading Material： Diversified International Market： Middle East
III． WHAT
Case： Export "Air" -China Carbon Market （2013）
IV． HOW
Extended Reading
V． WHY
Extended Reading
PART TWO Country Difference （13
CHAPTER 2 National Differences in Political Economy （15
Case： Fight Between Dragon and Elephant （2012）
Extension Case： Huawei Exit USA Forever （2013）
Case： Ecuador Confiscated 99% Oil Profit of Foreign Companies
Extension Case： Grey Customs Clearance Leads Chinese Businesspeople to Bankrupt（ 2009 ）
Case： TCM Firm Tries to Survive EU Ban （2011）
CHAPTER 3 Difference in Culture （23）
Case： Gay Wife of Iceland's Female Prime Minister Visits Beijing （2013）
& Saudi Arabia Bans "Gays， Tom-boys" from Schools （2012）
Case ： "Happy Life" of Norway Mass Killer （ 2011 ）
Extended Reading： Geert Hofstede Cultural Dimensions Fact or Farce?
International Success Tips： Business Meeting Gifts
CHAPTER 4 Ethics in International Business （29）
Case ： Underlying Rules of TNCs ：
——Bribery Scandals： GSK （2013） VS Siemens （2008）
Extended Reading： What Is a Country's "Corruption Perception Index" （CPI） ?
Case： Deadline of Global Tax Heavens （2010）
Extension Case： Foreign Account Tax Compliance Act （FATCA） 2014 （~）
Case ： Monsato ： GMO Monopoly Worldwide
Case： Coca-Cola Has Donated More Than $ 3．2 Million to Defeat GMO Labeling： Boy-
cott the Soda Empire （2014）
Case： Over Two Million UK Public Sector Workers Strike （2011）
Case： Thailand's $ 7 Billion Global Seafood Industry Runs on Brutal Slave Labor （2014）
PART THREE The Global Trade and Investment Environment ~
CHAPTER 5 International Trade Theory
Case ： New Mercantilism?
Case： Financial Arbitrage Via Hong Kong/China Trade Is Expanding （2016）
CHAPTER 6 The Political Economy of International Trade
Case ： Zero-Tariff Plan by USA （2002）
Case： Sino-African Trade & Investment Boom
Case ： Farmers Defend Controversial EU Subsidies ' 2010-2013）
Extended Reading： Is JP Morgan a Farmer?
Case： Esquel Search Import Quotas Worldwide
CHAPTER 7 Foreign Direct Investment
Case： From JV to Whole-Owned Subsidiary （2002）
Case： Shanghai Auto M&A Ssangyong Motor Korea （2009） ——4000 million Loss
Case： CFIUS-Foe of Chinese TNCs （2012）
Case： CHALCO M&A Rio Rinto ： Failure and Lessons
Extended Reading： Rio Tinto Espionage Case
Case： FDI & OFDI of China （2013）
CHAPTER 8 Regional Economic Integration
Case： ShanghaiqZ （2013）
Extended Reading： China-ASEAN FTA （2010）
Extended Reading ： CEPA （2003）
PART FOUR The Global Monetary System
CHAPTER 9 The Foreign Exchange Market
Case： Samsung Hedging Strategy Technical Analyst （2012）
Case： Soros Attack JPY （2013）， HKD （2007） & GBP （1992）
Extended Reading： Linked Exchange Rate System in Hong Kong
CHAPTER 10 The International Monetary System
Case： IMF Does More Harm than Good? （2014）
Extension Case： BRICs Set Up its Own IMF? （2014）
Case： New Reserve Currency to Challenge the Dollar （2011）
Case： RMB to Be Third Largest International Currency by 2020 （2014）
Case： $ 4 Trillion International Reserves Dilemma （2014）
Case： Chinese Grandma： GoldRollercoaster （2013-2014）
CHAPTER 11 The Global Capital Market
Case： China's Banking Pick Up Strategic Investors （2005&2011）
Case： Alibaba Listing——The Largest IPO in USA （2014）
Extension Case： LDK listing in USA and Bankruptcy （2013）
Case： KODA （ Knock Out Discount Accumulator——the Billionaire Killer
PART FIVE The Strategy and Structure of International Business
CHAPTER 12 The Strategy of International Business
Case： Huawei Tunes Strategy to Stay Ahead in Europe （2013）
Case ： Haier： Innovation and Globalization Strategy （2005）
Case： How did Lenovo Become the World's Biggest Computer Company? （2013）
CHAPTER 13 The Structure of International Business
Case： Dual-Structure of TNCs in China： Conflicts and Dilemma
Case： Matrix ： From the Best to Give-up
Extended Reading： GIE （Global Integrated Enterprise）
——Discuss How IMB Saved 45 Million USD
Extended Reading Book： Who Says Elephants Can't Dance?
CHAPTER 14 Entry Strategy and Alliance
Case ： Airline Alliance
Case： McDonald & KFC
Extended Reading ： Franchising
PART SIX International Business Operations
CHAPTER 15 Exporting， Importing and Countertrade
Case ： China Restart Barter Trade of Petroleum （2007）
Case： China Factories Suffered from Export Fall （2014）
Extended Reading： Tax Refund in China
Extended Reading： Export Hands-on Experiences
International Success Tip： Specimen Copy of Agreement
CHAPTER 16 Global Production， Outsourcing and Logistics
Case： Wal-mart： Keys to Successful Supply Chain Management
Extended Reading： Virtual Enterprise
CHAPTER 17 Global Marketing and R&D
Case： Suppliers & Channel： Win-win or Zero-sum?
Case ： The Rebel of Nokia Channel Members （2011）
Case： Fantastic Price Escalation （2014）
Case： Carrefour Exited Worldwide?
International Success Tips： The International Takeoff of New Products：
——the Role of Economics， Culture and Country Innovativeness
CHAPTER 18 Global Human Resource Management
Case： Expatriate Failure： Time to Abandon?
Case： Dell Executives Flee to Lenovo （2013）
CHAPTER 19 Accounting in the International Business
Case ： Lever Temptation + Regulatory Indulgence：
——Wall Street Fall on His Hands （2008）
Case ： Enron Scandal （2001） ： Audit Failure
Case： BP： From Oil Spilling to Financial Reform Killing （2010）
Case： Ernst & Young Caught in Tax Evasion （2013）
Case ： Entrepreneur Accused of Biggest-Ever Tax Scam （2013）
——Telecom Investor Charged with Failing to Pay $ 200 Million
CHAPTER 20 Financial Management in the International Business
Case： What's Going Wrong at Sears Now? （2014）
Extended Reading： Corporate Finance and Career Requirements
At the end of this chapter，you should be able to：
?Understand the amazing and challenges of international business；
?Understand the subject，the object，the scope of international business（5W）；
?Understand the dual environmental pressures of international business；
?The term of globalization，its main driving forces and its pros and cons．
?The term of localization．
INTERNATIONAL BUSINESS focuses on International & Business．INTERNATIONAL concerned with Across Borders，which implies the subject and the object are quite different from domestic business．International business，Multinational，Transnational，Globalization，Multi domestic，Worldwide，and the Global Marketplace，these are the terms you deal with daily．In fact，the subject of international business are TNCs（Transnational Corporations）from worldwide（which implies international businesspersons are from different cultures，with not only different skin colors，but also different mentalities and behaviors）．While the business geography covers 194 sovereignty states and regions．What's more，the main business modes of international business are far more complicated and diversified than domestic business，international business covers export/import，F(xiàn)DI/OFDI（foreign direct investment），F(xiàn)PI（foreign portfolio investment）and global foreign exchange market and capital market investment，global enterprises and business management．
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