本書為“高職高專商務英語類專業(yè)規(guī)劃教材”之一。全書圍繞一整套商務活動來展開,以真實的商務情景為線索,涵蓋迎接外商、宴請、安排行程、電話聯(lián)系、召開會議等日常商務活動,又包括了建立業(yè)務關系、詢盤、發(fā)盤、價格磋商、成交、支付、裝運、理賠等主要業(yè)務環(huán)節(jié),同時討論了崗位與職業(yè)、商展等與現(xiàn)代商務活動緊密相關的話題,強化學生的聽、說、讀、寫、譯基本技能。本書共14單元,每個單元圍繞主題,采取任務型訓練,通過5個教學模塊---聽說訓練、實用閱讀、案例分析、拓展閱讀、文化沙龍來提高教學的靈活性和趣味性,強化學生英語基本功的培養(yǎng)。
本書既適應于高職高專商務英語專業(yè)的教學,也可作為相關經(jīng)濟貿(mào)易專業(yè)的專業(yè)英語教材,還可用作商界人士培訓用書。
Unit 1 Meeting a Trade Delegation
Part I Listen and Talk
Part II Reading
Effective Strategies for International Negotiators (I)
Part III Case Study
Status Inquiries
Part IV AdditionaIReading
Effective Strategies for International Negotiators (II)
Part V Culture Salon
Rules of Interaction
Unit 2 Business Dinner
Part I Listen and Talk
Part II Reading
Chinese Cuisine
Part III Case Study
Invitation Cards & Letters
Part IV Additional Reading
Eating in the USA
Part V Culture Salon
Table Manners
Unit 3Factory Tours and Sightseeing
Part I Listen and Talk
Part II Reading
Travel Broadens Executive Minds
Part III Case Study
Short Company Profiles
Part IV Additional Reading
Welcome to Beijing
Part V Culture Salon
Travel Agency
Unit 4 Establishing Business Relations
Part I Listen and Talk
Part II Reading
China Import and Export Fair
Part III Case Study
Letters of Establishing Business Relations
Part IV Additional Reading
EU-China Relations
Part V Culture Salon
How to Establish and Keep Business Relationships with the Arabs
Unit 5 Enquiries and Offers
Part I Listen and Talk
Part II Reading
Cross-cultural Negotiating
Part III Case Study
Letters of Enquiries and Offers
Part IV Additional Reading
Asking Questions
Part V Culture Salon
Conceding and Bargaining
Unit 6 Counter Offer
Part I Listen and Talk
Part II Reading
Export Pricing
Part III Case Study
Letters of Counter-offer
Part IV Additional Reading
Business Customs of the
United States
Part V Culture Salon
Counter-Offer
Unit 7 Terms of Payment
Part I Listen and Talk
Part II Reading
Terms of Payment
Part III Case Study
Letters of Credit
……
Unit 8 Business Contracts
Unit 9 Delivery of Goods
Unit 10 Complaints and Claims
Unit 11 Commodities Fair
Unit 12 Meeting
Unit 13 Telephone Calls
Unit 14 Jobs and Careers
References